I-PLUSPresented by:Presented by:

Taylor CohenBoris Patarov Sandra Velez

Becky TaveirneLaquanda Cotton

Katya Vlasko-Vlasova

About I-PLUS Independent Positive Living Under Supervision Non-for-profit Volunteer based Established in 1994 Located in Waukegan Helped over 400 clients

Mission Through an integration of

Money management Treatment plans Direct mentoring

I-PLUS enables Homeless individuals and families on government

support to transform their lives and become contributing members of the community.

Entrepreneurship Model Discovery

Ms. Lynch loves helping people Helped at Catholic church shelter Realized their solutions were not working Got a better idea of helping needy

through money mgt and treatment Incorporation

Started her own social service agency Rented a store front Recruited volunteers Teamed up with Veterans Administration

Hospital, courts and other social service agencies

Entrepreneurship Model Cont. Viability

Places homeless into housing, ensures they receive treatment Over $1.4 million reinvested annually into community

Rent payments Food purchases Medical services

Reduces Family violence Substance abuse

Increases Life stability Self confidence

Marketing Strategy Emotional Appeal

Foster Awareness Create Compassion

Economic Impact Dollar Reinvestment Tax Savings

Social Impact Community Rebuilding Re-socialization

Redevelopment of Deliverables Before

PowerPoint Plain Unattractive Design Ineffective

Brochure Confusing Wordy Not visually appealing

Redevelopment of Deliverables cont.

After Power Point

Visually Appealing Unified Theme Economic Impact

Brochure Eye-Catching Color Scheme Pictures/Logos

SWOT AnalysisStrengths

Unique Non-for-ProfitMultiple ServicesDevoted and Experienced Employees

WeaknessesLack of FundingFew Volunteers/EmployeesControversial

OpportunitiesPotential for Partnerships

Large Clientele Base

Diverse Market

ThreatsCuts in Funding

Client Resistance

Grant Competition

Recommendations Implementation of New Marketing Materials Expand Target Audience

Communities Religious Organizations Educational Institutions Corporations Financial Institutions

Hemlock Federal Bank for Savings Develop Professional Partnerships Continue Research Document Success/Publish Results

Ultimate Goal

With secured funding and continual growth the I-PLUS model can be easily adapted to other VA hospitals and non-for-profit organizations nationwide in hopes of finding a solution to an

ever-growing homeless population.