Final presentation
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![Page 1: Final presentation](https://reader030.fdocuments.in/reader030/viewer/2022020217/549040c9b47959bc768b4592/html5/thumbnails/1.jpg)
Digital Presentation Strategy
- FOR -
Korean Air Presented by Sanghun Kim
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• Company Analysis
• Flag carrier and largest airline of South Korea • Serves 130 cities in 45 countries • One of top 20 airlines in the world and top-ranked international cargo airline • Voted best airline by Business Traveler readers in 2012.
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Professional businessmen and women in United States
Ages 21-55 who spend a lot of time traveling to Asia
All customers who have purchasing power to book flights to Asia
People who have access to computers and other electronic devices such as smart phones and tablets
• Target Audience
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Measuring Performance
Key indicators are view counts, reach, and impressions by all electronic devices
Use multiple social networking platforms and keyword advertisement as main source to increase brand awareness
Google Adwords Pay-Per-Click $30 Million Budget
$82,191.78/day
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Phone App
Korean Air Mobile App
Effectiveness & Accessibility
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Reaching Audience
Social Networking SEO
Word-of-Mouth Blogging Social Media Social Media Page
Advertisements in famous travel agencies Expedia, Hotwire, KAYAK
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Korean Air in Travel Sites
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Korean Air in Social Media Platforms
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Marketing Budget
Internet Marketing: $45 Million Google Adwords/ PPC: $30 Million SEO & Social Media: $15 Million
Interactive Marketing: $25 Million Sponsorships Blogging Social Networking Phone App
Traditional Marketing: $80 Million
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$150 Million
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Summary
As a leading company in flight charters, Korean Air already has a strong brand reputation. Korean Air will maintain their brand recognition and increase their business by implementing existing strategies with new strategies to compete with their competitors.