Final Presenstation COPY

8/14/2019 Final Presenstation COPY

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RestorationRestorationHardwareHardware

-Presented by

Harsh Shah 49

Priyam Shah 50Vijayeta Sharma 51Preeti Shetty 52

Vijayraj Shetty 53Kavita Shinde 54

v


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INtroductionNtroduction

v

Founded by Stephen Gordon in 1979 and incorporated in 1987

Based in California and a retailer of furniture, hardware and home

accessories such as bathroom fixtures and decorative furnishings103 retail stores and 6 outlet stores across the United States and

Canada

Employs 3,800 workers of which 1,600 of those are full-time

Competitors :

Pottery BarnPier 1Williams Sonoma


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&alue chain &alue chain

ompetit ive forcesompetit ive forcesPotential entrants

Industry competitors

Substitutes

Suppliers

Buyers


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usiness Strategyusiness StrategyCompany targeted unique sector in market place

Focus was on culture oriented products whichinspired the feelings of tradition

Products are difficult to find and are veryappealing

Direct-to-Customer strategy


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upport of Information upport of Information

SysytemysytemIntegration of ecommerce software in the website

iPhrase Technologies to implement One Stepnatural language

Employed testing and merchandising tools fromOffermatica

Scene7s eCatalog solution for online print catalog


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ROBLEMS ENCOUNTERED BY ROBLEMS ENCOUNTERED BY ESTORATION HARDWAREESTORATION HARDWARE


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( )ontinued )ontinuedq

MANAGEMENT v

Restoration suffered losses for five years Less visible aspects Supply chain management Manipulate skillfully complex system of variables

Restoration failing to control these variables Unable to keep inventories in line with customer demand No proper supply of orders/orders get cancelled Logistics solutions not properly planned


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TECHNOLOGYv

New products introduced and remodeled No improvements to aging technology Point of sale outdated Lacks capability process debit card purchases

Cant automate processes of checking fabric stock System incapable of providing demand forecasting Not taken advantage of nsbs recent version of

warehouse management system


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ORGANIZATIONv

G/p margin 35% - lowest performer Complex business environment vulnerable to host of Trends , restrictions & abnormalities Competitors have greater financial , marketing &

operational resources Hearty competition puts performance & success at risk Emphasize on improvement in planning ,order acceptance

& fulfillment And supply chain process Unable to anticipate consumer trends


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ole Of Supply Chain ole Of Supply ChainManagementanagement

Inability to manage its crucial complex variables

Vendor problems -

q No guarantee of acquiring the proper quantityq

q No guarantee of acquiring at appropriate costq

q Advance purchase orders


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( )ontinued )ontinuedq Relies on single vendor for :

- Point if sale

- Merchandise management

- Warehouse management

- Software support required to maintain these systems

Version of the systems used are obsolete


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eed of the hour eed of the hourTake advantage of NSBs XML-enabled processing system(Extensible

Markup Language) A set of rules for encoding documents electronically and

accessing it through the internet Comprehensive analysis of merchandise, inventory, and

sales data Single view of critical business information & also drilldown into its multi-channel operations

For advance shipping notices and real-time task tracking,storage, indexing, querying, and data access facilities

Change technology currently in use- Real time request processing Demand forecasting Consumer trends Retail variable vulnerabilities (seasonal revenue

fluctuations , vendor de endence, distribution


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( )ontinued )ontinuedEfficient Warehouse management systems

Inventory management - raw resources(quantity ,urgencyof new orders)

- finished goods (availability, & abilityto cater to customer demand)

Strengthen the ability to keep its inventory in linewith customer demand


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( )ontinued )ontinued

CRM systems Establish strong vendor relationships Reduced lead times in purchase orders Reduced problems in the inventory system (insufficient inventory,

miscalculation of popular products) Maximize efficiency of supply chain Increasing inventory turnover rate Determining profitability of direct-to-consumer operations

Upgraded Vendor management techniques Increase no. of vendors Reduce dependence (for supply of merchandise and services ) Long term purchase contracts

More powerful point of sale Merchandise mgt


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hank Youhank You

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