“PRESENTATION”

ABU BAKAR

ADIL WAHEED

AMMARA SNA ULLAH

LAILA TARIQ

NIMRA KHALID

RABBI HUSSAIN

RAMSHA JAVED

RIDA SAEED

ZAINAB AURANGZAIB

“USES OF FACEBOOK”

What is Facebook?

“Facebook is a social networking site used to connect with friends and family.”

“Uses of Facebook”Keep In Touch With Faraway Family and Friends.

Share photos and information.

Get your news.

“QUESTIONNAIRE OF FACEBOOK”

• NO.OF STATEMENTS: There are 10 statements of use of Facebook.

“BRAND LOYALTY”

• DEFINITON: Brand loyalty is where a person buys products from

the same manufacturer repeatedly rather than from other suppliers.

A brand is an asset of differentiating promises that links a product to its customers.

• NO.OF STATEMENT: There are 11 number of statements

of brand loyalty.

“ADVANTAGES AND DISADVANTAGES”

Following are Advantages:-

Build a relation of customer with brand.

Important in social marketing.

Business growth.

Following are disadvantages:-

Customer stalking.

Reduced profits.

Decreased brand value.

“QUESTIONNAIRE OF BRAND LOYALTY”

“INNOVATIVE CAPABILITY”

DEFINITION:-

The innovation capability are the ability to absorb, adapt and transform a given technology into specific managerial, operational and transactional routines that can lead a firm to achieve profits.

NO. OF STATEMENTS:-

There are 6 statements of innovative capability.

“QUESTIONNAIRE OF INNOVATIVE CAPABILITY”

“CRM”

• DEFINITION: CRM “Customer Relationship

Management”. An integrated approach to identify,

acquiring and maintaining customers.• NO. OF STATEMENTS: There are 8 number of statements of

CRM.

“ADVANTAGES AND DISADVANTAGES”

Following are advantages:• Departmental integration.• Enhanced customer service.• Improved sales and marketing tactics.Following are disadvantages:• System integration.• Resentment.• A learning curve.

“QUESTIONNAIRE OF CRM”

You questions related to any topic will be apperciated.

Thank you.