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Transcript of Final Ppt Marketing
8/7/2019 Final Ppt Marketing
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ENMASSE:
JYOTI SINGH
MANJUNTH JAYAM
NEHA KALIHARISHAILA MOYEZ MANJI
VIKASH CHOUDHURY
Presentation on STP
Life Spring Hospitals
8/7/2019 Final Ppt Marketing
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CONTENTS
INTRODUCTION
VISIONAND MISSION
SEGMENTATION
TARGETING
POSITIONING
SU
MMARYREFERENCES
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Life spring currently operates 9 hospitals(20-25 bedded) in Andhra Pradesh, out of which 6
hospitals are located in Hyderabad and remaining 3
in coastal Andhra Pradesh.
Life Spring is a 50-50 joint venture owned by HLL
Life care Ltd. (a Government of India enterprise)
and Acumen Fund (a US-based social venturecapital fund) formed in February in 2008.
INTRODUCTION
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Location: Hyderabad ±
- Moulaali
- Mallapur - Vanastalipuram
- Boduppal
- Chilkalguda
- Bowenpally
Other Districts:- -Nellore
-Vijayawada-Rajahmundry
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SERVICESThe different services provided are:
Prenatal care
Deliveries
Postnatal care
C
ommunity outreach:-�Outreach workers Educate Women by door to
door visit
�Community health camps on a monthly basis
�Free prenatal check-up for new customer andencourages them for follow-up visit
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VISION:A full service maternity centre that allows
convenient comprehensive care for mothers and their babies all in one single facility.
MISSION: To provide quality and affordable
healthcare to women and children from lower-incomehouseholds across INDIA to enhance their overall
well-being.
GO AL: To open 200 hospitals by 2015.Expand geographic reach to additional states across
India.
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LIFE SPRINGS ACTIVITY SYSTEM
1. HIGH TROUGHPUT:
�Low OPD price
� Location in high population density area
� Awareness camps
� Offer vouchers and baby packs to increase
revisits
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2. SERVICE SPECILIZATION:
� Standardize kits for surgery and procedures
� Use lower cost ANMs
3. HIGH ASSET UTILIZATION:
� Fixed salaries for doctors
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4. ³NO FRILLS´ SET-UP AND SERVICES
� Mostly general ward
� Rooms are basic with no air conditioning
� Simple flooring and minimal furniture
� Have minimum expensive equipment
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GEOGRAPHIC: Region: Andhra Pradesh
City size: over 40 lakhs
Density: Periurban
Climate: Southern
DEMOGRAPHIC: Income: low income
PSYCHOGRAPHIC: Social class: Lowers-upper
lower
BEHAVIORAL: Benefits: Quality, service, economy,
safety.User status: potential user, first time user,
non-user, regular user
User rates: light user
Loyalty user: strong
Attitude toward product: positive
SEGMENTATION
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TARGETING
Differentiated Market: As it is clearly
mentioned in the mission, services are
meant for low income groups.
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Life Spring offers an alternative to resource-constrained government hospitals and higher priced
private hospitals.
With 80 percent of all health care expenditures inIndia being out-of-pocket, Life Spring will significantly
lessen the burden of rising health costs on the nation¶s
low-income communities, increasing their disposable
income .
More for less.
POSITIONING
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To provide core maternal healthcare at an affordable
price. Life Spring¶s prices are 30 to 50 percent lower
than market rates for general ward.
Offering affordable and superior services to the
increasing population of lower middle class Indians
seeking quality maternal care.
POSITIONING (contd.)
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COMPETITORS
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CONCLUSION
COMPANY &SERVICE IMPACT FEATURES
Core maternal & pediatric
care
BRINGING DOWN THE COST
OF HEALTHCARE
Though market based
approach, Life spring fills the
void of high quality and child
healthcare at affordable
price for low incomepopulation.
Diagnostic service Improve the quality of
healthcare
Pharmacy Substantial savings to
customers
Healthcare education Reducing the burden on
resource constrained
government hospitals
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YouTube - LifeSpring Hospital CARES video.mp4
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REFERENCES
�www.lifespring.in
�Principles of marketing by Philip Kotler
�www.modernmedicare.in
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