PRESENTED BY :- KULDEEP SHUKLAMAYANK SHARMA ASHISH JHASAHIL GUPTA

INTRODUCTIONEstablished by Acharya Balkrishna in 2006.Founder - Yogrishi Ramdev Baba.Headquarter – Haridwar (UK), India with modern equipments.Director – Swami MuktanandaIt’s a FMCG ,Health care productManufacturing division has over 300 medicines.Patanjali Ayurveda has annual turnover of around RS. 5000 crore

in 2015-16. Started by manufacturing medicinal product & gradually they

expanded their product from medicine to food items cosmetics.

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MISSION AND VISIONSelf-independence of India from Swadeshi. To promote Indian product. Make a largest retail chain in all over India both rural and urban market. To Provide reasonable price for farmers. To fulfill the demand of customers across the India on reasonable price. To Support Indian industries by creating demands of Swadeshi

products. To generate employment for youth, skilled/unskilled and professionals. To establish Ayurveda and create biggest market chain for herbal

products. To Strengthen Indian economy by replacing foreign products with

Swadeshi products.

MARKETING MIX

PRODUCT LINE

PRODUCT LIFE CYCLEPatanjali shampoo like kesh Kanti Reetha,Patanjali anti dandruff and various productsOf patanjali are in growth stage and some new products like fertilizers and clothing in the introductory stage the product life cycle curve of patanjali product is at its introductoryStage and growth stage ,diagrammatically, could be represented as:-

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Product: Introducing the Value Discipline

The service (yoga) that Baba Ramdev is selling is the product.The product "Pranayama" is well suited for all irrespective of

class, creed, culture and hence this success.Understand and meet consumers' needs and wants.The ambiance of patanjali yogpeeth is world class.Swami Ramdev's Divya Medicines are claimed to be one hundred

percent natural, no or very little side effects. Medicines are available at a very low cost.Medicines can cure all the diseases from a simple cold to cancer.

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Pricing StrategyIt follows the penetration pricing strategy.Developing an effective pricing strategy remains the

most important and difficult part of the marketing process.

Baba Ramdev's fees of Pranayama is cheap in compare to other medical treatment.

This is the cheapest and the only complete cure to most of the so called incurable diseases like diabetes, cancer.

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Promotional StrategyIt is a well established fact that advertising affects consumers. Baba Ramdev has hit both the opinions as he is advertising and at

the same time not advertising.In the year 2002 when Aastha television channel started airing

Baba Ramdev's yogic classes; overnight, Baba Ramdev became a sensation he had hundreds of followers who morphed into thousands.

Millions around the country follow his programme religiously and use Ayurvedic medicines prescribed by him.

Baba Ramdev's pack one DVD, two Video CDs written three books on Yoga, Pranayama Herbal Remedies and Magazines are available.

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Marketing Strategies Targeted large market by focusing on economically and

resources constraint masses. Prepared database of the people visiting the yoga camp. Built powerful partnership with various prominent T.V

channels to broadcast his yoga camp world wide Create self esteem among his followers Baba has a vision to develop World’s largest food and

Herbal Park. About7,000 people will get direct and about 200000 people

will get indirect employment opportunity through this project.

PLACEPatanjali products are sold through three types of

medical centres:-1.Patanjali Chikitsalaya.2.Patanjali Arogya Kendra.3.Swadeshi Kendra

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THE BUSINESS DIMENSION On 23rd April 2012, Patanjali Ayurved Limited had

announced its entry into the retail sector by launching 100 products to be expanded up to 800, including body care, healthcare, home care, digestive, cosmetics, toiletries and others products.

Patanjali products are available only in Patanjali branded stores and arogya kendras. Now, the company will be planning to distribute products at kirana stores across the country.

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Customer Management: USPCreating a "Disease Free Society - Medicines Free World",

Swamiji's cherished dream.It is claimed that after extensive research of the valuable effects

of Pranayama Yoga during last numerous years, it has been proved now that proper Breathing Technique's practice can cure all diseases completely without medicines or surgery.

He claims to have trained 35,000 persons that are well equipped to hold yoga classes in different parts of the country.

Patanjali Yog Ashram has set up 535 branches and 15 more centers are in the process of being established.

This is working towards creating a new USP wherein any requirement of the customers can be catered to without delay.

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THE COMPETITORSDabur india ltd. Shri baidyanath Zandu pharmaceutical works The himalaya drug company Charak pharmaceuticals Vicco laboratories The emami group Hamdard (unani) etc.

SWOT ANALYSIS S-Strength1. Brand Name2. Strong TQM3. Excellent Marketing Strategy4. Innovative Personality5. Cheap price cum Charming Products

W-Weakness6. No standard advertising7. Lower Concentration on Other top countries8. Lower Marketing strategies

Contd... O-Opportunities1. Possibility of Becoming World’s Top MNC2. Expansion3. Maximum Marketing Share

T-Threats4. Govt. Regulations5. Maximum Taxes6. Lack Of Support From Foreign Govts.

CONCLUSION

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