FINAL PPT
-
Upload
oleksandr1 -
Category
Documents
-
view
135 -
download
3
Transcript of FINAL PPT
![Page 1: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/1.jpg)
Amy Le BUI Thi Thuy
Agnes CHEUNG Nga Woon
Fennie LEUNG Hiu Ying
Sarah TIWANA
Oleksandr Sydorenko
![Page 2: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/2.jpg)
Introduction
1.About the company• Mission statement• Red bull as a product• Establishment.• Aims and objective.• Target market
2. Macro factors: PESTEL analysis
3. SWOT analysis
4.Conclusion
![Page 3: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/3.jpg)
ABOUT COMPANY
Mission statementRed bull as a productEstablishment.Aims and objective.Target market.
![Page 4: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/4.jpg)
MACRO ENVIROMENTAL FACTORS
• P-olitical Factors• E-conomic Factors• S-ocial Factors• T-echnological Factors• E-nvironmental Factors• L-egal Factors
![Page 5: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/5.jpg)
Political
• The World Health Organisation Health concerns drug (New Staff, 2008)
• Needs to be approved time consuming
& expensive
![Page 6: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/6.jpg)
Economic
• Luxury good InflationDeflation Exchange Rate
-Affect the price
- Influence buying power (Tim McMahon, 2008)
![Page 7: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/7.jpg)
Social
• Changing lifestyles
-Preference and confidence of
trying new things• Gaining Health Qualification
-Gaining confidence from customers
![Page 8: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/8.jpg)
Technological
• Advanced Technology– New methods of filling the bottles– New refrigeration methods– The creation of disposable bottles
![Page 9: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/9.jpg)
Environmental
• Increasing concern over the environment– Higher pressure on making environmentally
friendly products/ materials (Imogen Rose-Smith, 2009):• Recyclable aluminium & recyclable glass bottle
used
![Page 10: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/10.jpg)
Legal
• Forbidden from some countries e.g. France, Denmark, Norway (Maxine Frith, 2004)
![Page 11: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/11.jpg)
SWOT ANALYSIS
Strengths:
– Strong, fresh, fashionable brand identity
– ‘‘Dangerous’’ ingredients add ‘‘edge’’
– Recognition of the consumers through the sponsorship of extreme sports and events
– Investments of the share holders are minimal due to huge turnover
–29% global market share selling in 140 countries
![Page 12: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/12.jpg)
WEAKNESSES
Red bull may have lost it’s ‘‘edge’’ as it is now accepted as being ‘‘safe’’ by most governments
Lack of the patent on Red Bull’s recipe means that anyone can copy it
Distress selling Toro Rosso team due to F1 rules may decrease marketing opportunities
![Page 13: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/13.jpg)
Opportunities:
New products: Carpe Diem, Red Bull simply cola
and Red Bull energy shots Expanding into developing markets such as Africa and Asia
Concernment of the consumers through the sponsorship of
extreme sports and events
The consumption of energy drinks will increase of more
than one third by 2012
Development of new directions like Red Bull Mobile,
partnerships with Facebook, Fijan resort and theme park
![Page 14: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/14.jpg)
Threats
Consumers will prefer to purchase other more ‘‘illegal’’ energy drinks containing more taurine and caffeine
Accepted as being ‘‘safe’’ Red Bull may lose it’s ‘‘edge’’
Changing buying habits of Red Bull’s largest audience (18-24 years)
Market share reduction due to competition from the 228 other energy drinks
Organic energy drinks market may steal Red Bull’s consumers
![Page 15: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/15.jpg)
Conclusion
• Redbull now is becoming more popular, easpecially with young people by identify the right market segmentation (youngsters, active people), as well as bringing out right activities suits young taste (entertainments on the websites, different collection of sports for different interest with Redbull products support, etc)
• However there are some factors such as Legal and Technological factors can be problems to concern.
![Page 16: FINAL PPT](https://reader033.fdocuments.in/reader033/viewer/2022052617/54750285b4af9fb8438b458b/html5/thumbnails/16.jpg)
References
1.Imogen Rose-Smith, 2009 : Environmentally Friendly
2.Maxine Frith,2004 : European court backs ban on Red Bull over health concerns.[Online].Available at: http://www.independent.co.uk/life-style/health-and-families/health-news/european-court-backs-ban-on-red-bull-over-health-concerns-569117.html
3.News Staff ,2008 : Is Red Bull A Gateway Drug? Some John Hopkins Experts Say Caffeine Drinks Need Warning Labels. [Online].Available at: http://www.science20.com/news_releases is_red_bull_a_gateway_drug_some_john_hopkins_experts_say_caffeine_drinks_need_warning_labels
4.Tim McMahon, 2008 : Inflation Cause and Effect. [Online].Available at: http://www.inflationdata.com/inflation/inflation_articles/Inflation_cause_and_effect.asp