FINAL PLACEMENT REPORT - MBARENDEZVOUS · 2020-04-06 · MICA, Ahmedabad, is perhaps the only...
Transcript of FINAL PLACEMENT REPORT - MBARENDEZVOUS · 2020-04-06 · MICA, Ahmedabad, is perhaps the only...
FINAL PLACEMENT REPORT (PGDM-C PROGRAM 2019 – 20)
MICA, Ahmedabad
OVERVIEW
ABOUT MICA
MICA, Ahmedabad, is perhaps the only institute in Asiadedicated to creating leadership in Strategic Marketingand Communication.
MICA’s Mission is to develop empathetic leaders andthinkers who are creative and adaptive problem-solversfor a rapidly changing world.
MICA’s dynamic curriculum incorporates contemporarylearning methodologies like flipped classrooms,contextual training, and industry sessions. The diversespecializations facilitate learning across industries and
sectors.
SPECIALISATIONS OFFERED TO THE PGDM-C CLASS OF 2020
ADVERTISING & BRAND
MANAGEMENT
DIGITAL COMMUNICATION
MANAGEMENT
MARKETING ANALYTICS
MEDIA & ENTERTAINMENT
MANAGEMENT
SOME FINAL PLACEMENT HIGHLIGHTS
Average CTC Up from 12.8 to 13.9
lakhs/annum this year
3 in 10Students bagged a
PPO / PPI
Domestic Highest Up from 25 to 33
lakhs/annum this year
67% Increase in FMCG Offers this year
Median Salary Up from 11.4 to 12 lakhs/annum
this year
INR- in Lakhs/annum
PLACEMENTS SUMMARY
100% (100%)
PLACEMENTS ACHIEVED
INR 32.8 (25.0)
Highest CTC Offered (Domestic)
INR 13.9 (12.8)
Average CTC
INR 58.2(58.2)
Highest CTC Offered(International)
88(78)
Total No. of Recruiters
SECTOR-WISE RECRUITERS
Figures in brackets are of Previous Year (2018-19)
INR- in Lakhs/annum
NUMBERS PLACED
YEAR SAT IN PLACEMENTS PLACED
2018-19 180 180
2019-20 179 179
BATCH STATISTICS
EDUCATIONAL
BACKGROUND
STUDENTS APPEARED
179
GENDER
53%47%
WORK EXPERIENCE
No
. o
f S
tud
en
ts
SECTOR OVERVIEW
E-Commerce, IT/ITeS
19Total Number of Companies
INR 27.5 Highest CTC
INR 15.8Average CTC
37Total Offers
FMCD & Retail
12Total Number of Companies
INR 26.3Highest CTC
INR 13.9Average CTC
27Total Offers
INR- in Lakhs/annum
and more... and more...
Others
10Total Number of Companies
INR 26.0Highest CTC
INR 12.5Average CTC
17Total Offers
FMCG
12Total Number of Companies
INR 58.2Highest CTC
INR 21.7Average CTC
20Total Offers
SECTOR OVERVIEW
Analytics, BFSI & Consulting
18Total Number of Companies
INR 20.0Highest CTC
INR 11.2Average CTC
26Total Offers
INR- in Lakhs/annum
and more... and more... and more...
SECTOR OVERVIEW
Media
9Total Number of Companies
INR 17.0Highest CTC
INR 12.5Average CTC
24Total Offers
Advertising
8Total Number of Companies
INR 17.4Highest CTC
INR 10.6Average CTC
28Total Offers
INR- in Lakhs/annum
and more... and more...
ROLES OFFERED
CLIENT SERVICING
ASSOCIATE PRODUCT MANAGER
Area Sales Manager
Sales & Marketing Manager
Strategic Partnership
Manager
Digital Marketing Strategist
Marketing Analytics Specialist
Management Trainee
Site Merchandiser
Marketing Specialist
Product Marketeer
Advertising & Brand
Specialist
Trading Analyst,
Reporting & Insight Analyst
Management Business Analyst
Media Analyst
Brand Manager
Analytical Lead
OUR RECRUITING PARTNERS
THANK YOU
Prof. Vaneet ChhibberAssociate Director – Marketing & External Relations, MICA
Placement [email protected]