Final Pepsi Case Study
Transcript of Final Pepsi Case Study
Market Researchers:
Siddharth Singh-28
Jayshree Patil-07
Venugopal-35
Simarjit Singh-02
Neeraj shukla-14
Ravi Rajgaria-21
Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history.
The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina. Earlier : Brad's Drink. New name, Pepsi-Cola: Principal ingredients, Pepsin and Kola nuts. PepsiCo, Inc.founded – Donald M. Kendall, President and CEO of Pepsi-Cola & Herman W. Lay, Chairman and CEO of Frito-Lay, through the merger of the two companies.
Origin
Roger Enrico
Key Acquisitions:-
1977-Pizza hut1978- Taco bell1986- Kentucky Fried Chicken (KFC)
1997:Aim: Sharpen Pepsi focus.
Spinned off the 3 Restaurant Brands Pizza hut, Taco bell and KFC –Tricon Global Restaurants.
Another step was to spin –Off Bottling Operation (PBG).
Aftermath – After Spin Off
Aimed: Consistency in Financial Performance & in 1998 it paid off by 7% growth in volume of Pepsi-cola and Frito-Lay(5%) worldwide.
Cash generated from Spin-Off of restaurant and bottling Operation would help PepsiCo in Attacking Coke monopoly in Fountain Soda.
Entry into Fast Food chains business and got contracts of : Pizza Inn (525 outlets) and Bojangles (257 outlets).
Gaining Ground :
In 2000, acquired a majority stake in SBBC (South Beach Beverage Company)- After the launch of Brand SoBe PepsiCo emerged as one of the successful companies in Non-carbonated segment.
IN December 2000, acquired Quaker Oats,
Advantageous to Pepsico in Several Ways:
Quakers Brand Gatorade- made PepsiCo leader in Non-Carbonated segment.
Extended Reach In Morning meals and Snacks.
PepsiCo-India
Multinationals were thrown out of the country in 1977 not to return for another 15 years.
PepsiCo gained entry to India in 1988-joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited.
Indra Krishnamurthy Nooyi, in 2006, she was named the CEO of PepsiCo, becoming the fifth CEO in PepsiCo's 42-year history.
World Economic Forum Meet, Davos 2008
Products And Prices
PROMOTION MIX
Publicity,
Advertising, Public relations and
Demonstrations
Advertising Strategy of Pepsi