Final Muse Rate Card 2011 Feb

8/6/2019 Final Muse Rate Card 2011 Feb

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media kit 201 1

NASHVILLE, TENNESSEE

International

MUSEConference2011

May 31- June 3, 2011

MUSE-ic City

MEDICAL USERS SOFTWARE EXCHANGE


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Why advertise with MUSE International?

Audience Profile

Close to 5,000 MUSE people at more than 700hospitals worldwide enjoy MUSE International mem-

bership. MUSE membership consists of a cross-

section of users, decision-makers and managers

from virtually every area in the healthcare facility.

Analysts / Specialists / Coordinators 67%

Clinical / IT / Finance Managers / Directors 24%

CIOs/CFOs/Other C-level / VPs / Physicians 6%

Informaticists 3%

RATE CARD MUSE INTERNATIONAL

Geographic Composition

MUSE International members represent 48 UnitedStates, Canada (Yukon, Ontario, Nova Scotia, New-

foundland and Labrador, New Brunswick, British

Columbia and Alberta), Puerto Rico, Bahamas,

Ireland, Scotland and England.

Close to 5,000people at more than

700 hospitalsworldwide enjoyMUSE membership!

67%

24%

6%

3%


3/10RATE CARD MUSE INTERNATIONAL

MUSE Matters is a digital magazine, published three

times per year. A typical issue contains educational

articles, messages from the MUSE CEO and Chair,member profiles, MUSE event promotions and high-

lights, current hot-topic stories and directories.

Appropriate photos and graphics compliment the

written content, making the magazine a high quality

publication.

Advertisers receive numerous benefits:

- Direct links to your website

- Seamless, instant click access to registration forupcoming MUSE events

- Option to forward ar ticles, or the full magazine, to

colleagues

- Linked, interactive table of contents

- Editorial, keyword and topic search features

- Searchable archives

- Selective print capability

- Environmental sensitivity

In addition, the digital format allows multiple

creative opportunities:

Increase the appeal of your advertisement by

incorporating animation. With the use of flash

animation, the reader instinctively looks at the

message.

Capture reader attention using a video adver-

tisement. This cutting-edge technology dramati-

cally enhances the readers experience.

Reach your target audience using interactive

formats, such as incentive-based advertisements

to increase website traffic and secure leads.


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MUSE Matters Advertising Rates

*Note: All rates are quoted in US dollars

Full Page (8.5x11) $7001/2 Page Vertical (3.75x10) $500

1/2 Page Horizontal (7.75x5) $500Vertical Rectangle (3.5x5.5) $500Medium Rectangle (4x3.5) $400Commercial Member Directory Listing w/ Link $75 per categoryCommercial Member Directory Listing - text only $50 per category

AdditionsVideo (maximum of two per issue) $1000 surcharge

Animation $500surcharge

Priority Placements Within Related Article $600surcharge

Two-Page Spread (maximum of one per issue) $500 surchargeFirst Right Page After Cover $400 surchargeBack Cover $400 surchargeInside Front Cover $350 surcharge

Across From the Table of Contents $350surchargeMUSE Matters Advertising Order Form

Multiple Issue DiscountsCommitment to Two Issues 5%Commitment to Three Issues 10%Commitment to Three Issues and the International

MUSE Conference Program 15%

Mechanical Requirements- All fonts must be embedded or outlined- Accepted Digital Formats: PDF (perferred), EPS, PSD, AI- No bleeds required, Resoultion of 300dpi

Video SpecificationsAll video ads must be hosted by Virtual Marketing Partners.

- Please send video files as a .flv or .avi file. Also accepted are

Windows Media Player, Real Video or QuickTime formats.

- When sending QuickTime video files, please avoid using thesevideo codecs: Intel Indeo Video and SoftDV.

- The recommended video codecs for Quicktime are: uncom

pressed video, Sorenson Video 1, 2, and 3, Motion JPEG A and B.

- Video files that are properly prepared should be smaller than

15MB and a maximum of 900px wide.

- When sending QuickTime video files, please avoid using the IMA

4:1 audio codec. The recommended audio codecs for Quick

Time are: uncompressed audio, ALaw 2:1, ADPCM.

- When sending .avi files, avoid using the Intel Indeo video codec.

RATE CARD MUSE INTERNATIONAL

Animation Specifications- Please supply animation as Flash 8 files and the.swf and?or .fla file

- Include all fonts with .fla files.

- Flash 7 or ear lier Flash version files are NOT accepted.

- Animations created using SWISH are NOT supported.

- Ensure there is no white space around the edge of the Flash

animation.

- Set the Flash file to a frame rate of 24 fps.

- For animations that should not loop, please ActionScript.

- Avoid any ActionScript that can affect the publishing enginesuch as the parent layer of the animation, _level0 and _root

references, or global functions, like SetTimeInterval.

- Animations need to be created for display at the maximum zoo

size. The normal maximum zoom size is 950 pixels wide, but if

the maximum zoom size is made larger or smaller, different

dimensions for the Flash animations are ar ranged accordingly

- Animations created for the introduction page, opposite the

cover, should be made at 475x645 pixels, or dimensions that

are proportional.

- There should be no links within the animations; they will becreated with supplied instructions.

- The files should be as small as possible (preferably 1MB or smalle

- Images should be set to Lossless Compression instead of

photo compression.

- Filenames for Flash animation files (SWFs) should not include

special characters such as brackets, question marks, quotes,

commas, etc. Underscore characters can be used.

- SWF files created in SWiSH are NOT accepted, only Flash. SWF fil

should be accompanied by the FLA file from which they were create

Full Page 1/2 Page Vertical 1/2 Page Horizont

Vertical Rectangle Medium Rectangle
https://www.museweb.org/events/registration/3997/190https://www.museweb.org/events/registration/3997/190



MUSE Web Advertising Rates

Would you like every person who registers online for a MUSE event to see your message? If so, secure your space

to advertise on the MUSEWeb. The MUSE website is the primary point of organization contact, accessed by close

to 5,000 MUSE members from more than 700 hospitals, as well as many potential members searching for information.

The MUSEWeb includes:- Details about upcoming events- Links to event registrations- Library filled with PowerPoints fromprevious events

- MUSE on Demand programs

- Active forums- Member lists- Testimonials

Advertising Rates (sold quarterly) Wide Skyscraper (160x600) $650

Horizontal Banner (600x90) $600

Vertical Rectangle (160x400) $550

Vertical Rectangle (160x200) $225

Available placement options for each webpage are indicated on the

MUSE Web Advertising Form.

Additions(maximum of one on the MUSE website at any one time)

Pop-up $800 surcharge

Video $675 surcharge

Animation $500surcharge

Preferred Placements (sold quarterly)Home Page $450 surcharge

Unique User Profile Page $225 surchargeCareer Center Page $225 surcharge

Events Page $200 surcharge

MUSE on Demand Page $100 surcharge

Library Page $100 surcharge

About MUSE Page $100surcharge

Specific Event Page (Not including the International Conference) $75 surcharge

*Advertising placements for the International Conference webpage is a

benefit available only to the event's premier sponsors and cannot be

purchased separately.

Mechanical RequirementsFile Size gif / jpg: 20KB Flash: 40KB

Acceptable file formats - Static banners (non-animated)

-JPG, GIF

Animated banners

-SWF (Adobe Flash) (backup GIF required)

-Animated GIF

Video

-FLV (max datarate = 600 Kbps)

URLs

-Provide the URL that the banner will link to, e.g.:

http://www.yourdomain.org/

-Flash file (SWF) must have the proper link embedded in the file

MUSE Web Advertising Order Form

Multiple Quarters Discount(Applicable orders purchased made in conjunction with first

quarter advertisements)

Commitment to Two Quarters 5%

Commitment to Three Quarters 10%

Commitment to Four Quarters 15%


Wide

Skyscraper

Horizontal Banner

Vertical

Rectangle

Vertical

Rectangle
https://www.museweb.org/events/registration/3994/189https://www.museweb.org/events/registration/3994/189https://www.museweb.org/events/registration/3994/189https://www.museweb.org/events/registration/3994/189https://www.museweb.org/events/registration/3994/189https://www.museweb.org/events/registration/3994/189



MUSE Career Center

Through the new Career Center section of the MUSEwebsite, job seekers and employee searchers alike have

access to the most effective job searching and recruitingcapabilities to find a perfect match. The MUSE Career Centerwill focus on bringing employers in the healthcare field witheligible qualified candidates.

Job seekers will find a unique opportunity to connect withemployers and recruiters who are posting jobs specific totheir areas of focus. Candidates can post their resumesanonymously, search through job postings, and setuppersonal job alerts.

By using the recruitment service, employers are givenexceptional access to the MUSE membership. An employers job posting will reach a large number of highly skilledpassive and active job seekers.

The MUSE Career Center distinguishes itself from generalistjob boards in a number of ways. These include:

- a highly targeted focus on employment op-

portunities in a certain sector, location, ordemographic;

- anonymous resume posting and jobapplicationenabling job candidates to stayconnected to the employment market whilemaintaining full control over their confidentialinformation;

- an advanced Job Alert system that notifiescandidates of new opportunities matchingtheir own pre-selected criteria;

- access to industry-specific jobsandtop-quality candidatesoften not seen onMonster, CareerBuilder, or HotJobs.

MUSEMember

Non

Memb

Several pricing options are availabfor Career Center advertising:

30-day Job Posting $150 $250

30-Day Job Posting + Healthcare

Administration Job Board Network $500 $60

(This product bundle includes a single job posting along w

secondary exposure for your job posting on all sites in this

Board Network for a small additional cost!Click here to se

listing of Network member sites).

This option allows the user to post to MUSE and The Healthc

Administration Network which encompasses the more administra

end of healthcare jobs.

30-Day Job Posting + Healthcare

Job Board Network $600 $700

(This product bundle includes a single job posting along w

secondary exposure for your job posting on all sites in this

Board Network for a small additional cost!Click here to se

listing of Network member sites).

This option allows the user to post to MUSE and the Healthc

Network.

Resume Purchase $30 $50

Advertising Agencies: Please note that these priare net.
http://www.jobtarget.com/r/jobs/post/index.cfm?site_id=3732http://www.jobtarget.com/r/jobs/post/index.cfm?site_id=3732http://www.jobtarget.com/r/jobs/post/index.cfm?site_id=3732http://www.jobtarget.com/r/jobs/post/index.cfm?site_id=3732http://www.jobtarget.com/r/jobs/post/index.cfm?site_id=3732http://www.jobtarget.com/r/jobs/post/index.cfm?site_id=3732http://www.jobtarget.com/r/jobs/post/index.cfm?site_id=3732http://www.jobtarget.com/r/jobs/post/index.cfm?site_id=3732



2011 International MUSE Conference Program Print

2011International

MUSE ConferenceProgram Print

The International MUSE Conference

Program is the exclusive publication

of the annual international confer-

ence. It is read by all attendees and

features valuable information, such

as exhibitor booth locations, educa-

tional session abstracts, Big Event

details, and much more. This is your

opportunity to increase your booth

traffic, build brand recognition and

establish relationships with your

potential customers and clients!

Advertising RatesFull Page (Full Color) $1650

1/2 Page (Full Color; Horizontal or Vertical) $1150

1/4 Page (Full Color; Vertical Only) $600

Commercial Member Directory Listing - text only $200

Special Placement (all full page and full color)2 Page Spread $3000

Back Cover, Full Page $2400

Inside Front Cover $2200

Inside Back Cover $2200

Across from Table of Content $2200

Mechanical Requirements

-Resoultion of 300dpi-All fonts must be embedded or outlined

-Accepted Digital Formats: PDF (perferred), EPS, PSD, AI

-The color space must be CMYK (flat and PMS colors must

be converted to CMYK)

International Conference Program Advertising Order Form

Full Page Bleed8.75w x 11.25h

1/2 Page Vertical3.75w x 10h

1/2 Page Horizontal7.75w x 5h

1/4 Page Vertical3.75w x 5h

CommercialDirectory Listing Text Only


International

MUSEConference2011

May 31- June 3, 2011

MUSE-ic City
https://www.museweb.org/events/registration/3993/188https://www.museweb.org/events/registration/3993/188



MUSE MattersEdition Deadline

Spring 2011 March 7

Summer 2011 June 13

Fall 2011 October 3

MUSEWebQuarter Deadline

1st Quarter (April June) March 15

2nd Quarter (July September) June 15

3rd Quarter (October - December) September 15

4th Quarter (January - March) December 15

2011 International MUSE ConferenceMarch 25

MUSE Advertising Deadlines


Upload Artwork to http://www.museweb.org/muse_drop_box_files_and_graphics


International

MUSEConference2011

May 31- June 3, 2011

MUSE-ic City
http://www.museweb.org/muse_drop_box_files_and_graphicshttp://www.museweb.org/muse_drop_box_files_and_graphics



Advertising Policies and Procedures- All advertising must be submitted to MUSE for review, and if determined objectionable will not be accepted.

- MUSE will determine the amount of advertising to be accepted relative to the ad/text ratio.

- Premium positions are assigned on a first-come, first-serve basis. Space will be secured upon receipt of full payment.

- Companies who have purchased a specific priority placement for all issues or quarters in a year will be given right of first refusal for the followingyear. All other advertising will be sold on a first come, first serve basis.

With the exception of advertisements on the Career Center web pages, MUSE will not accept an ad that's primary focus is recruitment. Any recruit-

ment information has to be 1/3 or less of the impact of any given ad. Components of the advertisement that will be considered when assessing

impact includes, but is not limited to, i size, location of recruitment copy, color and contrast. The decision of whether an ad fits within these

guidelines lies completely with MUSE. It is recommended that a company wanting to include recruitment information in their advertising work

closely with MUSE during the creation of the ad in order to avoid any unnecessarily expenses, delays or inconvenience.

MUSE reserves the right to limit the number of ads on any given webpage page, the number of specific types of ads on a specific webpage or on

the website as a whole, or to refuse to publish adds that are deemed inappropriate for the MUSE audience, based purely on what MUSE judges to

be in the best interest of MUSE and the MUSE membership.

- Advertisers may secure space for multiple issues. Full payments for any multiple issue advertising must be made in advance. All payments are

non-refundable.

- Ads will not be accepted without a completed and signed MUSE Matters advertising insertion order form or a completed online insertion order form.

- Credit card payments are accepted. Checks are to be made payable and mailed to MUSE. Advertising rates are non-commissioned; all rates

shown are net. Advertisers agree to pay all expenses incurred in connection with preparing submitted copy, artwork, and photo images camera

-ready in accordance with the published mechanical requirements.

- Advertisers agree to pay all expenses incurred in connection with collection, including attorney fees.

- Ad size measurements are from rule line to rule line. All ad positions are at the publishers option. There will be no adjustments, reinsertion

or refunds made because of the position in which an advertisement has been placed. Only premium positions are guaranteed.

-The publishers liability for errors shall not exceed the cost of space occupied by an ad published incorrectly. Credit will be allowed for the

insertion only. Claims for errors must be made within 10 days of the published date. Credit will not be considered if copy or corrections received

sign-off approval, and/or were submitted after published deadlines. The publisher assumes no liability for the omission of an ad from any

edition in which such advertising was scheduled or ordered. In the event of such an omission, the advertiser may select another edition for

publication or cancel such advertisement without cost or penalty.

-The advertiser assumes liability for advertising published and agrees to assume all responsibility for claims or actions occurring against the

publisher on behalf of the ad.

-The publisher reserves the right to amend the terms, conditions, and rates specified in this document at any time without prior written notice.

Editorial Contributions

Articles of an educational nature are accepted. Articles should be topical, relevant, interesting and contain no marketing or promotional material.

All articles are reviewed and edited by MUSE for content, format and grammar. No guarantee is given that a submitted article will be published.

Materials submitted must not infringe upon any copyrights or other rights. It is the responsibility of the author to ensure that all facts and

statements in the articles are true, fair, and accurate. Articles are to be submitted electronically, preferably as a Word document. Photos, graphics,

charts, and other such materials are permitted.


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Final Muse Rate Card 2011 Feb

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