Presented By: Amr Adel Hany Adel

Ahmed Amr Rania Arafa

Sally Abdalla Dina Mohamed

Mohamed Hesham Presented To: Dr. Farid Haddad

OUTLINE1. Company Background2. Mission & Vision3. Mobinil Values4. Mobinil Target market5. SWOT Analysis6. BCQ Matrix7. Mobinil Product lifecycle8. Mobinil main competitors9. Promotion tools mobinil uses10. Distribution of mobinil stores11. Human resource management12. Mobinil Customer service13. Mobinil social activities14. Mobinil Offers and services

COMPANY BACKGROUND Egypt First mobile phone operator . Founded in 1998 The company is partly held by France

Telecom(Orange) and Orascom Telecom The first telecom company to receive ISO 14001

certificate in Egypt and the Middle East. Mobinil is committed to provide the best working

environment for over 2000 employees It now covers more than 91.1% of Egypt and has

international roaming agreements with 261 operators in 112 countries.

"To be leading mobile service provider in Egypt, providing the best quality service to our customers, the best working environment for our employees, top value for our shareholders and proudly contributing to the development of our community"

“To be a part of people's daily lives by providing reliable and simple services that help people interact and communicate better"

Mission Vision

MOBINIL VALUES

Corporate values: Respect for people Integrity Pursuit of excellence

Brand values: Friendly Seeking excellence Humane

MOBINIL TARGET MARKET Mobinil target market is the whole population in Egypt

as its prices suits all categories. It develops well understanding of its customers needs

and tries to satisfy those needs. Mobinil payment facilitates to its customers according

to their needs E-bill (Viewing bills and analyzing call patterns at any

time by mail before you receiving printed bills) Corporate cash collection service Direct debit network (Using automatic payment

through banking Direct Debit services) E-payment (Online payment for monthly bill)

SWOT ANALYISWeaknesses

Service sometimes goes down

Strengths First mobile phone operator Many retailers in different

regions and areas Qualified employees and

Effective team.

Opportunities Rapid increase of mobile

importance

Threats Increase of competition Rumors about its service

BCG MATRIX

PLC (MOBINIL PRODUCT LIFE CYCLE)

MAIN COMPETITORS IN EGYPT

Vodafone

Etisalat

One of the most important things that makes mobinil unique between competitors is that mobinil spend a lot of money on commercials and ads. It works with professional agencies for advertising, more products and promotions and offers, also attractive and funny ads.

PROMOTION TOOLS USED BY MOBINIL Television Ads Billboards Events sponsorship Radio ads Internet Flyers

TELEVISION AD

DISTRIBUTION OF MOBINIL STORES Here are some of where mobinil stores are

located: City Stars phase 2 Dandy Mall Heliopolis - El Merghany St. Hyper One Alexandria – Louran Alexandria – Agami Alexandria - San Stefano Alexandria – Smouha Al Dakhaleya Al Monufia

HUMAN RESOURCE MANAGEMENT Mobinil Mainly depends on its employee's integrity,

knowledge, skills, diversity, and teamwork of their employees

Provide equitable compensation, excellent working conditions, and a fair atmosphere with great opportunities for professional growth.

It strives to create a culture where tolerance and respect exist between employees.

One of Mobinil Values is " We should respect each and every person we interact with during our business dealings including customers, employees, suppliers, and all parties that have a business relationship with the company.

MOBINIL CUSTOMER SERVICE oMobinil ‘s customer service is considered to be one of the most successful services in Egypt.

oThere are four basic questions Mobinil customer service employees consider:

Who is my customer? What are my customer needs? What are my customer expectations? What would delight my customer?

MOBINIL SOCIAL ACTIVITIES “OUR RESPONSIBILITY”1. Towards Better Education “ Sponsored the topics of Success Skills and

Business Ethics in the students in free enterprise (SIFE) national competition”

2. The spirit to serve “Mobinil employees in collaboration with InJaz

egypt delivered personal development sessions on a weekly basis to government preparatory schools students and local universities in Cairo”

3. Solid and waste management “Recycling Program”

Star Primo ALO Mobinil Tourist line

Call Tones I phone 3G Mobinil 8000 Mobinil Wi-Fi USB Modem Mobinil mobile

internet Roamers

Mobinil Offers Mobinil Services

Thank You Any Questions?