FINAL - LOW - parvaaz.rozee.pkparvaaz.rozee.pk/docs/parvaaz-sponsorship.pdf · TO ATTEND ROZEE.PK...
Transcript of FINAL - LOW - parvaaz.rozee.pkparvaaz.rozee.pk/docs/parvaaz-sponsorship.pdf · TO ATTEND ROZEE.PK...
TO ATTEND ROZEE.PK PARVAAZ 2016With the highest ever expected foot traffic of over 4,00,000 unique attendees, ROZEE.PK PARVAAZ 2016 will provide sponsors with unprecedented targeting possibilities. The high public turnout will belong primarily to the educated and professional Internet enable middle class demographic with a relatively high purchasing power (median salary of Rs.50,000/month). This creates immense potential for brand engagement and customer acquisition!
Partner with ROZEE.PK for Pakistan's biggest professional lifestyle event.
WHY SPONSOR ROZEE.PK PARVAAZ 2016?
SMARTPHONE ENABLED HIGH DISPOSIBLE INCOMEMedian Salary of Rs. 50,000/month
0 5k 10k 15k 20k 25k 65k60k55k50k45k40k35k30k 70k 75k 80k 85k85k85k 100k+95k90k
50k
SALARY BRACKET
54%
18-28YEARS
OLD
37%
29-39YEARS
OLD
7%
40-50YEARS
OLD
2%
51-60YEARS
OLD
GENDER BALANCE PROFESSIONAL MILLENNIALS
LEARNING
JOBS
NETWORKING
4,00,000INTERNET / SMARTPHONEENABLED PROFESSIONAL
ON SITE MARKETINGACTIVATION
SPONSORS EXPERIENCE ZONE
EMAIL MARKETING6.5 MILLION
ATL / BTL REACH74 MILLION
DEMOGRAPHIC VIAROZEE.PK MOBILE APP
ROZEE.PK PARVAAZ 2016
MARKETING REACH OF ROZEE.PK PARVAAZ 2016
55%LITERACY RATE
70%TV REACH
190MILLION
105MILLION
74MILLION
PAKISTANPOPULATION
OUR ATL PROMOTION
18%INTERNET USERS
60%VISITED ROZEE.PK
190MILLION
35MILLION
20MILLION
PAKISTANPOPULATION
VIA ROZEE.PK WEBSITE
INDUSTRIES CITIES
Karachi - 1,00,000 25%
Multan - 28,000 7%
Sialkot - 20,000 5%
Islamabad / Rawalpindi - 80,000 20%
Gujranwala - 24,000 6%
Lahore - 80,000 20%
Peshwawar - 40,000 10%
Faisalabad - 28,000 7%
50 10 15 20
InformationTechnology
Accounting / Taxation
N.G.O. / Social Services
Engineering
Banking / Financial Services
Education / Training
Manufacturing
Telecommunication / ISP
Textiles / Garments
FMCGs
Electronics
Consultants
15.72%
10.26%
7.18%
4.10%
2.56%
2.22%
14.70%
7.35%
4.27%
3.42%
2.39%
1.03%
TOTAL ATTENDEES - 4,00,000 - 100%
ROZEE.PK PARVAAZ 2016
CONTENTS
About Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1A Word from the CEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Previous ROZEE.PK Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Previous Exhibiting Employers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Testimonials from Previous ROZEE.PK Events . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Introduction to ROZEE.PK PARVAAZ 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Jobs / Networking / Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Facts about ROZEE.PK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Population Exposure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Event Advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Current Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Mobile First Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Sponsor Activations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Experience Zone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Order of Events & Respective Venues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Host Cities and Venues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Media Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Plan of Partnership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25Mileage for Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Sponsorship Packages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Platinum Sponsorship: Rs. 10 Million . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Gold Sponsorship: Rs 7 Million . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Silver Sponsorship: Rs 5 Million . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33Bronze Sponsorship: Rs 3 Million . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35Sponsorship Packages: Comparison chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
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Employers
ROZEE.PK, Pakistan's #1 Job Website
"60% of Pakistan's Internet users visited ROZEE.PK during the last 12 months"
Registered Professionals
6,500,000Employers
66,000
20,000,000Annual Visitors
ROZEE.PK PARVAAZ 2016
ROZEE.PK has held several massive job fairs in the past, attracting over 500,000 people and bringing 300 employers to exhibit, interview and hire. ROZEE.PK has relationships with over 66,000 employers and nearly 6,500,000 professionals, successfully leveraging them to create successful job fairs.
ROZEE.PK is Pakistan's # 1 online job site which connects talent with opportunity. ROZEE.PK provides services to job seekers and employers by providing them one platform for job searching and hiring, respectively.
As Pakistan’s largest online recruitment platform, it is used by 66,000 employers and 6.5 million professionals. Since its inception, ROZEE.PK’s platform has facilitated over 1 million job placements and has the largest database of searchable CV’s in Pakistan.
Who is behind ROZEE.PK?ROZEE.PK is a service of Naseeb Networks, Inc., a Silicon Valley new media company. Mr. Monis Rahman, President and CEO Naseeb Networks has previously founded and ran several companies ranging from Internet startups to chip design consultancies. He has raised venture capital for two Internet startups in Silicon Valley, and has nine patents to his credit. Mr. Rahman started his career at Intel Corporation where he was a key member of Intel's microprocessor design team. He completed his undergraduate degree in Electrical and Computer Engineering from the University of Wisconsin - Madison and did graduate work at Stanford University. He has been featured by numerous magazines and newspapers including New York Times, CNN, InfoWorld, Red Herring, Infoweek, The Chicago Tribune, The Miami Herald, The Oakland Tribune, The San Francisco Chronicle, and Spider.
ABOUT US
2ROZEE.PK PARVAAZ 2016
ROZEE.PK PARVAAZ 2016 will be the largest gathering of Internet enabled professionals in the history of Pakistan. This unique professional lifestyle event will be attended by over 400,000 university educated professionals with a median monthly salary of Rs. 50,000, across eight key cities of the country. The physical reach will be unprecedented as, we hope, will be its impact.
The theme of the event, PARVAAZ, is inspired by Allama Iqbal's Shaheen (the falcon) with the mission of enabling skilled individuals to launch their careers further into the skies. We aim to do this by connecting them with diverse job opportunities, professional development trainings and networking forums relevant to their industries.
ROZEE.PK will be taking full advantage of the increased smartphone penetration and 3G connectivity that Pakistan is benefitting from, by deeply embedding PARVAAZ 2016 within the ecosystem of ROZEE.PK's new mobile application for professionals. Submitting CVs to exhibiting employers and access to live on-the-ground information will be facilitated through the ROZEE.PK mobile app installed on every attendee’s mobile phone. Employers will be able to browse and search through candidate listings both during and after the event with the power of ROZEE.PK’s online search tools – no more sifting through thousands of paper CVs!
The team at ROZEE.PK is looking forward to your participation and welcoming you to the event.
Monis RahmanChairman & CEO
A WORD FROM THE CEO
Monis RahmanChairman & CEO
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ROZEE.PK JOB FAIR TRACK RECORD
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ithm
ic S
cale
10
100
1,000
10,000
100,000
1,000,000
2005 2006 2007 2008 2009 2012 2013 2014
EmployersAttendees
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PREVIOUS ROZEE.PK EVENT
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PREVIOUS EXHIBITING EMPLOYERS
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Beaconhouse School SystemWe conducted onsite interviews.My team has been receiving resumes from the applicants. They are showing a lot of interest. So, InshAllah, I hope we would be able to get a lot of response and will be able to find good resources within this pool of applicants.”
“
Hussnain Kazmi
Beaconhouse School SystemROZEE has come up with this excellent opportunity for the youth to come here and to apply for various jobs. We have got stacks of CVs lined up and it means that we don’t need to advertize again for the entire year now. ”
“
Rizvana Ikram
Levis Strauss Pakistan Pvt. Ltd.We have been using ROZEE.PK facilities for many years as of now but for the very first time we are participating in any of the ROZEE Job Fairs. As expected, I can see a lot of footfall over here. ”
“
Ambreen Robin
Berger Paints Pakistan Ltd.We are planning to hire for more than 10 managerial positions from ROZEE Job Fair. This initiative from ROZEE.PK for the Job Fair has been an amazing experience.”
“
Waqas Arshad
Midbridge Pvt. Ltd.We’ve been working with ROZEE over the last 3 years. We have recruited 25% of our resources through ROZEE.PK. ROZEE.PK has been a great support and help for meeting our customer service requirements. After spending a few hours over the Job Fair, we have a lot of CVs to go through. ”
“
Danish Iqbal
Qarshi Industries (Pvt.) Ltd.This is the best place one can come to find the right type of people. The arrangements are excellent and it has been organized and advertised very well. ”
“
Syed Asad Raza
Proctor & GambleWe are having a great time here and we’ve been exposed to a lot of quality candidates and we have met with many different people. The job fair has been great, and was very well organized. ”
“
Shehzeen Rehman
UfoneThere are a lot of resumes that we have received. I am sure we’ll be able to find good potential candidates for open positions at Ufone. ”
“
Sadia Yousaf
Descon Chemicals, (Pvt.) Ltd.We have received almost 2000 CV’s since morning from different areas and disciplines. This includes students of Chemical Engineering, MBAs, ICMAs and others. Overall the turn out was very good. ”
“
Mohsin Iqbal
Service Sales Corp. (Pvt.) Ltd.People who have missed out on this great opportunity, need to participate whenever it happens again, we definitely will! This is a huge response. ”
“
Mohammad Ali Nagi
The Resource Group (TRG)We have seen a lot of people coming in at the Rozee Job Fair since morning. There are a lot of people out there looking for a job. ”
“
Elena Fulgoi
Mobilink GSMThis has been an excellent opportunity to get �rst-hand knowledge about the job market. We’ve had an overwhelming response from not only students but experienced people as well. ”
“
Syed Zulfiqar Ali Zaidi
* Testimonials are from previous events. The individuals mentioned may have changed roles and organizations since participation.
TESTIMONIAL FROM PREVIOUSROZEE.PK EVENTS
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INTRODUCTION TOROZEE.PK PARVAAZ 2016
ROZEE.PK Parvaaz 2016 is a unique event with the aim of serving as the wind beneath the wings of talented professionals so that they may take flight and soar to higher levels. The event combines three essential growth components: access to opportunity via our job fair, professional development through educational seminars and networking opportunities by connecting leading professional organizations and individuals.
“Tu Shaheen Hai Basera Kar Paharoon Ki Chatanoo Par”
7 ROZEE.PK PARVAAZ 2016
JOBSThe Job Fair at PARVAAZ 2016 would help job seekers and employers by providing
them one platform for job searching and hiring, respectively. Job seekers would be
able to explore new jobs, opportunities and career paths with hundreds of employers
looking to hire talented individuals with thousands of jobs on the line.
NETWORKING
Networking is a strategic component of any job search and ROZEE.PK PARVAAZ
2016 would help talented individuals to strengthen existing relationships with peers
and forge new connections with practitioners from various companies and brands.
Studies have shown that networking can be 12 times more effective than answering
job advertisements. The ability to successfully build and cultivate relationships is an
integral part of advancing your career as well as helping in landing the ideal job.
LEARNING
PARVAAZ 2016 would greatly focus on learning - top officials from various
organizations and brands would be sharing their thoughts and experiences during
the interactive sessions. Attendees can benefit greatly from the valuable career
advice offered by the distinguished ROZEE.PK counseling team, whether you are
new to the field or a seasoned professional. Fresh graduates will get live support
from our counseling team in fixing and updating their CVs and also get career
counseling, interview tips from our on site ROZEE.PK career advisers.
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FACTS ABOUT ROZEE.PK
20 MillionAnnual Visitors on ROZEE.PK
Over 1 million people found jobs on ROZEE.PK[Come and meet these professionals and hear their stories]
of Pakistan's Internet users visitedROZEE.PK during the last 12 months
Over 66,000 of Pakistan'sleading companies post jobs on ROZEE.PK
Registered Professionals6.5 Million
ROZEE.PK has deep integration withPakistan's HEC universities through exclusive MoUs
Job applications processed32.53 Million
MIHNATI.COMMihnati.com is Saudi Arabia's #1 job site and the fastest growing online
recruitment solution provider in the GCC and Arab World.Since its inception in 2006, Mihnati.com has served Saudi Arabia's most respected
employers and professionals, connecting talent with opportunity.
Our investors include founders and/or senior executives from theLinkedIn, Piton Capital Vostok Nafta, PayPal, Cisco, Abraaj Capital,
Aramex, ePlanet Capital and Draper Fisher Jurvetson
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POPULATION EXPOSURE
Our mission is to reach out to talent nationwide. With that in mind, the 8 events of ROZEE.PK PARVAAZ 2016 have been planned in 8 different cities across Pakistan, to provide the maximum number of people a chance to attend. With an expected footfall of 400,000 visitors, PARVAAZ 2016 is geared to be a landmark moment for the country’s professionals. All venues will have state-of-the-art tech facilities, to give both employers and individuals the freedom to spread their wings.
ROZEE.PK PARVAAZ 2016 is planned to facilitate the everyday professional, those talented individuals who have the requisite skillset but lack the infrastructure which could help them locate the right job.
Fresh graduates will get on spot assistance by ROZEE.PK career counselors. The counselors will help job seekers improve existing CVs or build new ones, advise them about appropriate career paths, alternative options and guide them in exploring new horizons.
10ROZEE.PK PARVAAZ 2016
EVENT ADVERTISEMENT
Posters and brochures in all educational institutes of all
host cities as well as surrounding areas.
Branded Rickshaw campaign of ROZEE.PK
Pre-hype Ads in Pakistan’s top magazines
TV Ad will be aired on Express News
Newspaper Ads in Express Media newspapers
Emails through ROZEE.PKto 6,500,000 registered
professionals
Invitation letters to all educational institutions and
brands
Social media marketing via Facebook, Twitter, Instagram, ROZEE.PK, LinkedIn and more. Dedicated social media pages and specialized website with complete information are being
set up.
11 ROZEE.PK PARVAAZ 2016
CURRENT NUMBERS
VENUESCITIES
400 +BRANDED CORPORATE
EXHIBITORS
400,000INTERNET / SMARTPHONE ENABLED PROFESSIONALS
TO ATTEND ROZEE.PK PARVAAZ 2016
RS.50,000MEDIAN SALARY RANGE
20 MILLIONREACH VIA ROZEE.PK
WEBSITE
50 MILLION +POPULATION REACH OF
PARVAAZ 2016 VIA ATL + BTL
6.5 MILLIONREGISTERED
PROFESSIONALSVIA EMAILS
12ROZEE.PK PARVAAZ 2016
MOBILE FIRST EXPERIENCE
Paperless CV Submission: ROZEE.PK will issue QR Codes to every exhibitor. Job seekers can submit their electronic CV online by scanning the QR Code displayed on the exhibitor's booth through the ROZEE.PK mobile application installed on their smartphones.
Employers/Exhibitors can search through the thousands of submitted electronic CVs with the help of various search features in the ROZEE.PK mobile app’s employer’s portal. Employers can log in to the ROZEE.PK mobile application and view all received CVs or apply various demographic checks and conditions to shortlist the perfect resources.
SCANNING
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SPONSOR ACTIVATIONS
Sponsors will have the opportunity to message job-seekers or visitors by demographic criteria such as income, age, experience, education and more through our newly introduced BLE Beacons placed at all the venues and invite these individuals to visit their respective booths or experience zones.
On spot activations may be conducted by sponsors at their respective Booths or Experience Zones.
Sponsors have the power to send messages tailored to various target audiences via alerts on the ROZEE.PK mobile application, using various demographic filtering/targeting features.
SEND
AGE > 30
MARRIED
INCOME > 30,000
FEMALE
DEMOGRAPHIC SELECTION“SPONSOR’S MESSAGE”
SEND
AGE > 30
MARRIED
INCOME > 30,000
FEMALE
DEMOGRAPHIC SELECTION“SPONSOR’S MESSAGE”
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These spots offer the complete sensorial experience. Guests will be able to hear, touch, taste or feel everything that your product has to offer: be it a gadget such as a new smartphone, new applications that make use of our existing tech infrastructures, or even healthcare, beauty & fashion products. Sponsors may set up State of the Art Experience Zone for their products and direct marketing to people at the venue via customized alerts sent from the ROZEE.PK’s App, and powered by its Demographic Filters.
EXPERIENCE ZONE
The Experience Zone is essentially a concentrated representation of a sponsor’s brand image. With complete freedom to customize everything from the product displays to the décor to the very ambassadors and ushers running the zone, this is the perfect opportunity for sponsors to wow audiences with their creativity and presentation. With expected visitor numbers exceeding 400,000, the Experience Zone will be a prime source for generating hype and excitement about your latest product or service. Celebrity brand ambassadors, various fun activities and contests will all add up to making the Experience Zones a must-see at PARVAAZ 2016!
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ORDER OF EVENTS & RESPECTIVEVENUES
MAR - APR 2016
Expo CenterKARACHI
Pearl Continental Hotel PESHAWAR
Javson HotelSIALKOT
Pak China Friendship CenterISLAMABAD
GUJRANWALAMarian Hotel
LAHOREExpo Center
Ramada HotelMULTAN
FAISALABADSerena Hotel
10th
APR
24th
APR
01st
MAY
13th
MAR
27th
MAR
17th
APR
O3rd
APR
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PAK CHINA TOWER
HOST CITIES & VENUES
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SERENA HOTEL
HOST CITIES & VENUES
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RAMADA HOTEL
HOST CITIES & VENUES
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HOST CITIES & VENUES
EXPO CENTER
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PEARL CONTINENTAL HOTEL
HOST CITIES & VENUES
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EXPO CENTER
HOST CITIES & VENUES
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HOST CITIES & VENUES
MARIAN HOTEL
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JAVSON HOTEL
HOST CITIES & VENUES
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MEDIA PARTNERS
SERVICES BEING RENDERED BY EXPRESS IN LIEU OF THIS EXCLUSIVE MEDIA PARTNERSHIPSTAGE 1 (25 JAN – 09 FEB, 2016)
MEDIA CONTENT QUANTITYExpress News PIP Promos of 15 seconds 5 per day
in Prime Time75
Daily Express Print Advertisements of size 15X4 cm
Print Advertisements of size 15X4 cm
2
2Express Tribune
Web Impressions 500,000
STAGE 2 (10 FEB – 04 MAR, 2016)
MEDIA CONTENT QUANTITYExpress News PIP Promos of 15 seconds 8 per day
in Prime Time192
Daily Express Print Advertisements of size 15X4 cm
Print Advertisements of size 15X4 cm
2
2Express Tribune
Web Impressions 500,000
STAGE 3 (05 MAR – 25 APR, 2016)
MEDIA CONTENT QUANTITYExpress News PIP Promos of 15 seconds 6 per day
in Prime Time300
Daily Express 2 Print Advertisements of size 15X4 cm
2 Print Advertisements of size 15X4 cm
10
6Express Tribune
Web Impressions 500,000
List of Local Radio Partners, Magazines and Websites will be updated and shared soon.
25 ROZEE.PK PARVAAZ 2016
PLAN OF PARTNERSHIPSponsorship Packages are designed to give sponsors the maximum corporate value and financial flexibility to choose among the platinum, gold, silver and bronze package.
Sponsor can take advantage of our marketing and sponsorship opportunities to gain increased exposure for your company. We have customized sponsorship packages for each client according to the need of your brand and company.
ROZEE.PK PARVAAZ 2016 is expected to be visited by more than 400,000 talented individuals including experienced professionals and fresh graduates. ROZEE.PK PARVAAZ 2016 will have a guaranteed reach of at least 6.5 million talented individuals who are registered with ROZEE.PK. The overall market reach through the Electronic, Print & Social Media of ROZEE.PK PARVAAZ 2016 and our proud sponsors will be tens of millions individuals nationwide.
MILEAGE FOR PARTNERS
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KEY ATTRACTIONS BRAND MILEAGE & BRIEF DESCRIPTION
Joining the Festival OfficialTitle
Declaration as sponsor of ROZEE.PK PARVAAZ 2016 (Brand’s logo becomes a part of event communication). The sponsor logo would be used and displayed in all event-related communications, publications, advertising & promotions, media coverage, on-ground activities & branding activities and at official events in a ratio based on the level of sponsorship agreed upon.
Presence at the PressConference
Representation on backdrop & conference hall branding. The press conference would be covered by leading national dailies, Express TV & radio channels and various print publications.
Official Website Presence Promotion on the official PARVAAZ 2016 website.
Branding on all event related Publications, Communications & Promotions.
Brand’s Logo would be promoted on all stationery, brochures, programs, entry forms, letterheads and other related communications, presentations, publications and advertising/promotional material.
Extensive Branding Opportunities at Event Venue
Co-branding offers through backdrops, banners, streamers, wall branding & other venue-based promotions & ambiance-building-tools.
Extensive Branding Opportunities at Event Venue
Brand’s promotion and recognition in ATL, OOH and other agreed advertising platforms including but not limited to TV, radio, newspapers, publications (magazines), press releases & outdoor promotions through hoardings, banners & streamers in selected areas of host cities. The event would be covered by the leading national dailies, TV channels, radio and print publications.
On-Event Targeted Marketing Powered by ROZEE.PK’s mobile app, the brand will be given access to several tools that will allow them to market by various demographic selections: Age, Gender, Profession, Income Brackets and more.
Brand-customized Experience Zones
The Experience Zone is a concentrated representation of a sponsor’s brand image. With complete freedom to customize everything from the product displays to the décor to the very ambassadors and ushers running the zone, this is the perfect opportunity for sponsors to wow audiences with Celebrity brand ambassadors, various fun activities and contests!
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MAJOR BENEFITSNO.
Our online advertising campaign on the ROZEE.PK website will ensure constant highlighting for your company's name, with a potential traffic of over 20 million visitors.
Your company’s logo will be printed on various souvenirs as well as the printed invitees, newspaper ads catching immense attention of millions of eyes.
You will be able to set up an Experience Zone at the venue where your company’s products can be sold and presented for live demo.
Your brand's logo will also be printed on posters that will be put up in various colleges, universities & various other institutions in every city hosting ROZEE.PK PARVAAZ 2016.
Logo will be printed on brochures which will be distributed among all attendees of the events, private organizations, government and non-government departments and institutions as well as to students of various colleges and universities.
Your brand’s logo will be displayed on the official Facebook page and ROZEE.PK Portal that currently have several hundreds of thousands of users and visitors.
ROZEE.PK PARVAAZ 2016 falls under Corporate Social Responsibility and organizing this activity will go a long way towards benefiting the country and its people, while also bolstering public opinion and creating goodwill.
Your company’s website link can appear on the official portal of ROZEE.PK.
Logo will be printed on flexes which will be displayed at all venues and Experience Zones in the 8 host cities of PARVAAZ 2016.
Full coverage by Express Media Group (our official media partner), providing further recognition for your company in the general public as well as your clients.
Coverage by print media which includes newspapers, magazines & journals.
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SPONSORSHIP PACKAGESTake advantage of our marketing and sponsorship opportunities to gain increased exposure for your brand and company. We also have customized sponsorship packages which will be provided upon request.
A whole range of sponsorship opportunities have been developed to maximize your participation at ROZEE.PK PARVAAZ 2016. The package developed will enable you to reach your target audience with the right medium and take advantage of our extensive marketing channels.
ROZEE.PK PARVAAZ 2016 is expected to be visited by more than 400,000 talented professionals individuals.
The Sponsorship Amount mentioned in the Sponsorship Packages comprises the full sponsorship deal of ROZEE.PK PARVAAZ 2016, that includes eight events in eight mega cities of Pakistan. The sponsor will benefit from same marketing hype, value and mileage at each of the eight ROZEE.PK PARVAAZ 2016 events.
PLATINUMSPONSORSHIP
RS. 10 MILLION
RS. 7 MILLION
SILVERSPONSORSHIP
RS. 5 MILLION
BRONZESPONSORSHIP
RS. 3 MILLION
29 ROZEE.PK PARVAAZ 2016
BRANDING & MILEAGEYour logo and name to be included with ROZEE.PK and Express Media Group as Lead Sponsor.
Your logo and name to be included in all press releases, newspapers, flyers, brochures, banners and venue branding.
Recognition as Title Sponsor of PARVAAZ 2016 in all per-marketing and on-site branding.
ATL Platinum logo and Title name in ROZEE.PK PARVAAZ 2016 TV promo during prime time [Qty 567 Duration 15s].
Your logo on PARVAAZ 2016 promo Ad on Front & Back page of Daily Express Combine edition. This promo Ad will exhibit your support for upcoming PARVAAZ 2016 as our Platinum (Title) sponsor.
Half-page Ad and Half-page write up on the front page of the "PARVAAZ 2016 Special Supplement" to be published with Daily Express.
Title Sponsor Logo in PARVAAZ 2016 Print ads in Daily Express [Qty 14 Size 15x4].
Title Sponsor Logo in PARVAAZ 2016 Print ads in Express Tribune [Qty 10 Size 15x4].
BTLYour logo will also be included as Wifi-Sponsor of all the events, through which you may promote your 3G/4G services [services to be provided by Title Sponsor in all 8 cities of Pakistan].
10 stand up banners at Venue entrance in all cities [provided by client].
Title Sponsor Logo on local streamers and hoardings [with consent of organizer].
As a Platinum/Title Sponsor your brand will be the main sponsor of the ROZEE.PK PARVAAZ 2016. Your Brand will get naming rights to the event title and full mileage through all the marketing domains & media promotions of all the eight events.
PLATINUMSPONSORSHIP
RS. 10 MILLION
30ROZEE.PK PARVAAZ 2016
ONSITE ACTIVATIONSCEO/C-Level executive of Title Sponsor will inaugurate the exhibitions along with ROZEE.PK President in all cities of Pakistan.
Opportunity for C-Level Executive of Title sponsor to speak at the Media Launch/Press Conference of these events.
Jumbo Quadrupled Size Premium Booth at all the events in 8 cities of Pakistan [prime locations].
DEMOGRAPHICALPROXIMITYBASEDTARGETING
EXPERIENCE ZONE
Powered by ROZEE.PK’s mobile app, the title sponsor will be given access to several tools that will allow them to market by various demographic selections: Age, Gender, Profession, Income Bracket and more (unlimited alerts per event).
The Experience Zone is a concentrated representation of a sponsor’s brand image. With complete freedom to customize everything from the product displays to the décor to the very ambassadors and ushers running the zone, this is the perfect opportunity for sponsors to wow audiences with Celebrity brand ambassadors, various fun activities and contests!
AGE > 30
MARRIED
INCOME > 30,000
FEMALE
DEMOGRAPHIC SELECTION“SPONSOR’S MESSAGE”
BENEFITSOpportunity to setup a mobile service center/customer facilitation for visitors[with consent of organizer] at all the venues.
Opportunity for Title Sponsor to send press release to all newspapers through your information/media department regarding support at this professional lifestyle event and participation in the employment of Pakistan [with consent of organizer].
Title Sponsor’s career portal will be made free of cost for 6 months period with all ROZEE.PK recruitment services; careers.[titlesponsorname].rozee.pk
SOCIAL MEDIA Title Sponsor will receive unlimited Banner Impressions on ROZEE.PK [60% of Pakistan's Internet users visited ROZEE.PK], starting in Jan, 2016 till the end of PARVAAZ 2016 in May, 2016.
6.5 million emails with the title sponsor’s logo to be sent to all corporate sector and ROZEE.PK jobseekers and experienced professionals’ database.
Visible Logo & Name on PARVAAZ 2016 Facebook page and several other social media platforms.
6 dedicated plasma screens to be provided for the promotion of the title sponsor at all the eight events.BTL
RS. 7 MILLION
31 ROZEE.PK PARVAAZ 2016
As a Gold Sponsor your brand will be the key Sponsor of the ROZEE.PK PARVAAZ 2016. Your Brand will have the maximum mileage using all the marketing domains & media promotions.
BRANDING & MILEAGEYour logo and name to be included with ROZEE.PK and Express Media Group as Gold Sponsor.Your logo and name to be included in all press releases, newspapers, flyers, brochures, banners and venue branding.
Recognition as Gold Sponsor of PARVAAZ 2016 in all per-marketing and on-site branding.
Your logo on PARVAAZ 2016 promo Ad on Front & Back page of Daily Express Combine edition. This promo Ad will exhibit your support for upcoming PARVAAZ 2016 as our Gold sponsor.
Half-page Ad and Half-page writeup on the back page of the "PARVAAZ 2016 Special Supplement" to be published with Daily Express.
Gold Sponsor Logo in PARVAAZ 2016 Print ads in Daily Express [Qty14 Size 15x4].
Gold Sponsor Logo in PARVAAZ 2016 Print ads in Express Tribune [Qty10 Size 15x4].
6 stand up banners at Venue entrance in all cities [provided by client].
Gold Sponsor Logo on local streamers and hoardings [with consent of organizer].
4 dedicated plasma screens to be provided for the promotion of the Gold Sponsor at all the eight events.
ATL
BTL
32ROZEE.PK PARVAAZ 2016
SOCIAL MEDIA Gold Sponsor will receive 100,000 Banner Impressions on ROZEE.PK [60% of Pakistan's Internet users visited ROZEE.PK].
Visible Logo & Name on PARVAAZ 2016 Facebook page and other social networks.
Email marketing campaign with sponsor’s logo to be sent to corporate clients and registered professionals on ROZEE.PK.
ONSITE ACTIVATIONSCEO/C-Level executive of Gold Sponsor will inaugurate the exhibitions along with ROZEE.PK President in all cities of Pakistan.
Opportunity for C-Level Executive of Gold sponsor to speak at the Media Launch/Press Conference of these events.
Jumbo Quadrupled Size Premium Booth at all the events in 8 cities of Pakistan [prime locations].
DEMOGRAPHICALPROXIMITYBASEDTARGETING
EXPERIENCE ZONE
Powered by ROZEE.PK’s mobile app, the title sponsor will be given access to several tools that will allow them to market by various demographic selections: Age, Gender, Profession, Income Bracket and more (five alerts per event only).
The Experience Zone is a concentrated representation of a sponsor’s brand image. With complete freedom to customize everything from the product displays to the décor to the very ambassadors and ushers running the zone, this is the perfect opportunity for sponsors to wow audiences with Celebrity brand ambassadors, various fun activities and contests!
AGE > 30
MARRIED
INCOME > 30,000
FEMALE
DEMOGRAPHIC SELECTION“SPONSOR’S MESSAGE”
BENEFITSOpportunity to setup a mobile service center/customer facilitation for visitors[with consent of organizer] at all the venues.
Opportunity for Gold Sponsor to send press release to all newspapers through your information/media department regarding support at this professional lifestyle event and participation in the employment of Pakistan [with consent of organizer].
Gold Sponsor’s career portal will be made free of cost for 6 months period with all ROZEE.PK recruitment services; careers.[titlesponsorname].rozee.pk
33 ROZEE.PK PARVAAZ 2016
As a Silver Sponsor your brand will be the major sponsor of the ROZEE.PK PARVAAZ 2016. Your Brand will have significant mileage using all the marketing domains & media promotions.
BRANDING & MILEAGEYour logo and name to be included with ROZEE.PK and Express Media Group as Silver Sponsor.Your logo and name to be included in all press releases, newspapers, flyers, brochures, banners and venue branding.
Recognition as Silver Sponsor of PARVAAZ 2016 in all per-marketing and on-site branding.
Your logo on PARVAAZ 2016 promo Ad on Back page of Daily Express Combine edition. This promo Ad will exhibit your support for upcoming PARVAAZ 2016 as our Silver sponsor.
Half-page Ad and Half-page writeup on the back page of the "PARVAAZ 2016 Special Supplement" to be published with Daily Express.Silver Sponsor Logo in PARVAAZ 2016 Print ads in Daily Express [Qty14 Size 15x4].
Silver Sponsor Logo in PARVAAZ 2016 Print ads in Express Tribune [Qty10 Size 15x4].
4 stand up banners at Venue entrance in all cities [provided by client].
Silver Sponsor Logo on local streamers and hoardings [with consent of organizer].
2 dedicated plasma screens to be provided for the promotion of the Silver Sponsor at all the eight events.
ATL
BTL
SILVERSPONSORSHIP
RS. 5 MILLION
34ROZEE.PK PARVAAZ 2016
ONSITE ACTIVATIONSOpportunity for C-Level Executive of Gold sponsor to speak at the Media Launch/Press Conference of these events.
Jumbo Size Premium Booth at all the events in 8 cities of Pakistan [prime locations].
DEMOGRAPHICALPROXIMITYBASEDTARGETING
Powered by ROZEE.PK’s mobile app, the title sponsor will be given access to several tools that will allow them to market by various demographic selections: Age, Gender, Profession, Income Bracket and more (three alerts per event only).AGE > 30
MARRIED
INCOME > 30,000
FEMALE
DEMOGRAPHIC SELECTION“SPONSOR’S MESSAGE”
BENEFITSOpportunity for Silver Sponsor to send press release to all newspapers through your information/media department regarding support at PARVAAZ 2016 participation in the employment of Pakistan [with consent of organizer].
SOCIAL MEDIA Silver Sponsor will receive 50,000 Banner Impressions on Rozee.Pk [60% of Pakistan's Internet users visited ROZEE.PK].
Visible Logo & Name on PARVAAZ 2016 Facebook page and other social networks.
Email marketing campaign with sponsor’s logo to be sent to corporate clients and registered professionals on ROZEE.PK.
35 ROZEE.PK PARVAAZ 2016
As a Bronze Sponsor your brand will be the prominent sponsor of the ROZEE.PK PARVAAZ 2016. Your Brand will have considerable mileage using all the marketing domains & media promotions.
BRANDING & MILEAGEYour logo and name to be included with ROZEE.PK and Express Media Group as Bronze Sponsor.Your logo and name to be included in all press releases, newspapers, flyers, brochures, banners and venue branding.
Recognition as Bronze Sponsor of PARVAAZ 2016 in all per-marketing and on-site branding.
Bronze logo in ROZEE.PK PARVAAZ 2016 in all the print Ads.
Bronze Sponsor Logo in PARVAAZ 2016 Print ads in Daily Express [Qty14 Size 15x4].
Bronze Sponsor Logo in PARVAAZ 2016 Print ads in Express Tribune [Qty10 Size 15x4].
2 stand up banners at Venue entrance in all cities [provided by client].
Bronze Sponsor Logo on local streamers and hoardings [with consent of organizer].
ATL
BTL
SOCIAL MEDIA Visible Logo & Name on PARVAAZ 2016 Facebook page and other social networks.
Email marketing campaign with sponsor’s logo to be sent to corporate clients and registered professionals on ROZEE.PK.
BRONZESPONSORSHIP
RS. 3 MILLION
36ROZEE.PK PARVAAZ 2016
ONSITE ACTIVATIONSOpportunity for C-Level Executive of Bronze Sponsor to speak at the Media Launch/Press Conference of these events.
Medium Size Premium Booth at all the events in 8 cities of Pakistan [prime locations].
DEMOGRAPHICALPROXIMITYBASEDTARGETING
Powered by ROZEE.PK’s mobile app, the title sponsor will be given access to several tools that will allow them to market by various demographic selections: Age, Gender, Profession, Income Bracket and more (one alert per event only).AGE > 30
MARRIED
INCOME > 30,000
FEMALE
DEMOGRAPHIC SELECTION“SPONSOR’S MESSAGE”
BENEFITSOpportunity for Bronze Sponsor to send press release to all newspapers through your information/media department regarding support at PARVAAZ 2016 participation in the employment of Pakistan [with consent of organizer].
37 ROZEE.PK PARVAAZ 2016
SPONSORSHIP PACKAGES:COMPARISON CHART
BRANDING & MILEAGE
Recognition in PARVAAZ 2016 TV promos
Recognition in Daily Express Combine
Recognition in PARVAAZ 2016 Special Supplement
Recognition in PARVAAZ 2016 Print Ads in Daily Express
Recognition in PARVAAZ 2016 Print Ads in Express Tribune
*Official WiFi sponsor of PARVAAZ 2016
Stand up banners at venue entrances in all cities (provided by client)
Logos on local streamers and hoardings (with consent of organizer)
Dedicated plasma screens for promotion at all eight events
Banner impressions on ROZEE.PK (duration: Jan 2016 to May 2016)
Visibility on PARVAAZ 2016 social media accounts
PLATINUMSPONSORSHIP
RS. 10 MILLION
SILVERSPONSORSHIP
RS. 5 MILLION
GOLDSPONSORSHIP
RS. 7 MILLION
Name and Logo to be included with ROZEE.PK and Express Media Group branding on all event marketing, e.g. press releases, newspapers, flyers, brochures, banners & venue branding.
Recognition in all per-marketing and on-site branding of PARVAAZ 2016.
BRONZESPONSORSHIP
RS. 3 MILLION
As Lead/Title Sponsor As Gold Sponsor As Silver Sponsor As Bronze Sponsor
As Lead/Title Sponsor As Gold Sponsor As Silver Sponsor As Bronze Sponsor
Platinum Logo and nameduring primetime
TV promosQty: 567
Duration: 15s
Gold Logoduring primetime
TV promosQty: 567
Duration: 15s
N/AN/A
N/A
N/A
Platinum Logo and nameFront & Back Page Ad
of PARVAAZ 2016
Gold Logo inFront & Back Page Ad
of PARVAAZ 2016
Silver Logo inBack Page Ad
of PARVAAZ 2016
Half-page Ad on thefront page
Half-page Ad on theback page
Half-page Ad on thefront page
Lead/Title LogoQty: 14
Size: 15x4
Gold LogoQty: 14
Size: 15x4
Silver LogoQty: 14
Size: 15x4
Bronze LogoQty: 14
Size: 15x4
Lead/Title LogoQty: 10
Size: 15x4
Gold LogoQty: 10
Size: 15x4
Silver LogoQty: 10
Size: 15x4
Bronze LogoQty: 10
Size: 15x4
N/AServices to be providedby Lead/Title sponsor
in all 8 event cities
Services to be providedby Silver sponsorin all 8 event cities
Services to be providedby Gold sponsor
in all 8 event cities
Qty: 6
Qty: 6
Qty: 2 N/A
N/A
Qty: 10
Qty: 4
Qty: 4 Qty: 2
Lead/Title Logo Gold Logo Silver Logo Bronze Logo
Qty: Unlimited Qty: 100,000 Qty: 50,000
Logo & Name onFacebook, Twitter and
all other networks in use
Logo & Name onFacebook, Twitter and
all other networks in use
Logo & Name onFacebook, Twitter and
all other networks in use
Logo & Name onFacebook, Twitter and
all other networksin use
Exhibition inauguration
ONSITE ACTIVATIONS
N/AN/ACEO/C-Level executive
with ROZEE.PK Presidentinaugurate all events
CEO/C-Level executivewith ROZEE.PK President
inaugurate all events
Media Launch/Press Conferences
Premium Booths Jumbo Quadruple sizedpremium booth at all
8 events(prime locations)
Jumbo Quadruple sizedpremium booth at all
8 events(prime locations)
Jumbo sized premiumbooth at all
8 events(prime locations)
Medium sized premiumbooth at all
8 events(prime locations)
Speech by C-Levelexecutive at all events
Speech by C-Levelexecutive at all events
Speech by C-Levelexecutive at all events
Speech by C-Levelexecutive at all events
38ROZEE.PK PARVAAZ 2016
SPONSORSHIP PACKAGES:COMPARISON CHART
PLATINUMSPONSORSHIP
RS. 10 MILLION
SILVERSPONSORSHIP
RS. 5 MILLION
GOLDSPONSORSHIP
RS. 7 MILLION
BRONZESPONSORSHIP
RS. 3 MILLION
BENEFITS
DEMOGRAPHICAL PROXIMITYBASED TARGETING
Premium ROZEE.PK mobile app services will allow on-site marketing based on age, gender, profession, income bracket and more
EXPERIENCE ZONEThe Experience Zone - Enabling sponsors to showcase their full range of products and services. Unlocks option to hold branding exercises such as contests & celebrity brand ambassadors.
Mobile Service Center/ Customer Facilitation Center
Customized Career Portal (created by ROZEE.PK)
Public awareness
Unlimited alerts per event Five alerts perevent only
Three alerts perevent only
One alert perevent only
Fully customizable & tobe set by the sponsor
Fully customizable & tobe set by the sponsor
Fully customizable & tobe set by the sponsor
N/AN/A
N/A
N/A
Yes(with consent of
organizer)
Yes(with consent of
organizer)
Free of cost for aperiod of 12 months
All ROZEE.PK recruitmentservices enabled
Free of cost for aperiod of 6 months
All ROZEE.PK recruitmentservices enabled
Free of cost for aperiod of 3 months
All ROZEE.PK recruitmentservices enabled
Send press releases toall newspapers viasponsor's media
department, detailingsuppport for this
professional lifestyleevent and participation
in the employementof Pakistan
(with consent from theorganizer)
Send press releases toall newspapers viasponsor's media
department, detailingsuppport for this
professional lifestyleevent and participation
in the employementof Pakistan
(with consent from theorganizer)
Send press releases toall newspapers viasponsor's media
department, detailingsuppport for this
professional lifestyleevent and participation
in the employementof Pakistan
(with consent from theorganizer)
Send press releases toall newspapers viasponsor's media
department, detailingsuppport for this
professional lifestyleevent and participation
in the employementof Pakistan
(with consent from theorganizer)
For Sponsorship Opportunities Contact:
Ali Javaid Khilji
Project Head - PARVAAZ 2016Marketing & Events Manager
ROZEE.PK - Naseeb Networks, Inc.Cell:+92 333 5577360, +92 322 4259190
Phone: +92 423 8103330 Email: [email protected]