[Final] hapi-presentation
Transcript of [Final] hapi-presentation
The HubSpot Platform and APIsBy Yoav Shapira and Adrian Mott
Official Content Sponsor
Dharmesh ShahHubSpot co-founder and hacker
Let’s maximize the number of people who succeed together with us.
“”
TABLE OF CONTENTS
Not just a product anymore
Platform Vision
APIs
Marketplaces
1234
Examples and Q&A5
1Not justa product anymore
The product is not everything…
Platforms encourage innovation.
We’re just getting started..
What do you mean by “Platform” ?
Programmatic Access to Data (APIs)
Marketplaces
2HubSpot Platform Vision
Welcome!
Building a healthy ecosystem.
InnovationInnovation
Create Marketing Rockstars
Together, we can Create Millions of Marketing Stars
3APIs
What is an API?
http://docs.hubapi.com
Leads API
Blog API
Lead NurturingAPI
What TheFuture Has In Store
MarketingDatabase
Analytics API
Keywords API
4Marketplaces
Customer Usage
Social
Con
nect
ions
Anal
yze
your
Lan
ding
Pag
es
To-D
o List
Zery
's C
onte
nt M
arke
tpla
ce
Sear
ch G
rade
r
Benc
hmar
ks0
500
1000
1500
2000
2500
3000
April May June July August0
1000
2000
3000
4000
5000
6000
7000
Installed Apps
Total App Marketplace App Installs 2011
100 Marketers are better than 1.
Services Marketplace
http://services.hubspot.com
WhereDoIStart?
Try out Marketplace Apps
Use our APIs to Improve your Marketing
Create a first-to-market App
1. You Build
2. We Help Promote
3. Profit
Create a First to Market App
http://ideas.hubspot.com
Lots of possibilities for marketing apps
Come to Hackathon
1!
5ExamplesandQ&A
Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-110
2
4
6
8
10
12
14
LyntonWeb API Integration Customers
MS Dy-
nam-ics
NetSuiteSales-force
Sugar CRM
Other CRM
Magento Shopify
Other E-CommerceCustom Systems
LyntonWeb API Integration Projects
2009 2010 2011 20120
10
20
30
40
50
60
70
80
LyntonWeb Team Growth
Head Count
Market-ing
SalesDevel-opment
Creative
LyntonWeb Team Composition
Client Services
Total Development time to Build a Canvas App:
10 days
Zery’s Growth rate before building a HubSpot Canvas App:
10% per month
Zery’s Growth rate after building a HubSpot Canvas App:
55% per month and holding steady!
Total Number of Zery’s Users:
2,400
Thank you!Download a copy of this presentation at:http://hugs.hubspot.com/2011-content
Tweet this presentation:@yoavshapira and @adrianmott
PLATFORM Discussion at
IndividualTables
Arjun Moorthy: App Ideas and EconomicsJordyne Wu: Services MarketplaceBen Smith: Salesforce.com Connector v2Parker Jones: App Markeplace
Learn More at Camp.HubSpot.com
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