Final gen y presentation
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Sarah Evans, Karen Grady, Reza Jalili-Baleh, Heidi Rettig & Bronwyn Whale
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Why Gen Y? Group work- 2013 Lecturer - Ann Brady.
Transcript of Final gen y presentation
Sarah Evans, Karen Grady,
Reza Jalili-Baleh, Heidi Rettig
& Bronwyn Whale
Introducing
Sarah Evans
Born: 1975
Generation X
Understanding Gen Y
How do you Identify Generation Y?
Why are we so fascinated with generation Y?
Understanding Gen Y
Gen Y are multi-channeled and can focus fully on many variables at once
Understanding Gen Y
A stereotypical description of "Generation Y” often describes them
as having a strong sense of entitlement, poor work ethic and a
high need for immediate gratification.
The world to them is virtual and the possibilities are endless.
Understanding Gen Y
So how are they influenced?
Understanding Gen Y
Generation Y are more likely to make decisions based on the
influence of their PEERS whom operate in the same communication cultures
Understanding Gen YO Music - iPodsO Social websites like
Facebook and Twitter
anything that relates to technology
Understanding Gen Y
Values of generation Y Gen Y is seeking more than just friendships • Understood• Accepted• Respected• Included • Loyalty
Understanding Gen Y
Generation Y work hard to live up to what their peers expect of them
Their self-esteem often rests on how well regarded they are in their group
or sub-culture.
Understanding Gen YGeneration Y
are on a faster journey therefore their expectations of services,
modes of education and relationships are higher
Introducing
Bronwyn Whale
Born: 1974
Generation X
Case Study
‘Gen Y: They are so not interested in your learning’
Mark HarrisonKineo e-Learning Solutions
Who are Generation Y?O Born between 1980 – 1992O Digital natives, parents were notO Shorter attention spansO Resistant to lectureO Prefer actionO More comfortable sharing
information
23 hrs A week spent
ONLINE V’s
17 hours watching TV
67%Would be ‘lost’ without
their computerV’s
46% would be lost without TV
¼Do all their
shopping online
60% Say the internet
“belongs to them”
What is the most symbolic object that sums upGeneration Y?
A model fo
r
Generation
Y Learning Flexible 24/7
Can be personalised Looks
Good
Has over 25,000 very different “applications”
Why??
Using eLearning Technology like an iPhone to help Gen Y learn…
O Encourages everyone to share ideas electronically.
O Get to know everyone on social media, who they are, what they are doing??
O Get the facts ASAP on the internet, cutting out the middle man.
O Using Facebook and blogging to start debates with others and share others ideas.
12 Guidelines for designing eLearning
Environments for Gen Y
1. Personalisation: Making the learner feel like a
person not a ‘user’
2. Identity: Real images mean the user identifies
with the message
3. Brand: Reinforce the connection between learner
& organisation
4. Community: Allow learner to communicate, relate &
participate
5. Surprise: Surprises allow the learner to see creativity
& dynamics
6. Innovation: Bring things to life on the internet
7. Zen: Ensure white spaces, avoid unnecessary noise.
8. Search: Provide shortcuts for learners9. Clarity: Use lively & bright colours to facilitate interaction & retention10. Situation: Make sure learners get a map of the learning environment with a snapshot rather than scrolling11. Aesthetics: Ensure a constant, quality look throughout12. Recognition: Use standard icons & symbols that can be easily understood
Reference: http://www.kineo.com/news-insights/gen-y-they-are-so-not-interested-in-your-learning.html
Introducing
Karen Grady
Born: 1969
Generation X
Me & my 2 Gen Z’s
Katie & Zoe
Researchers
Sue Honore
Learning Preferences and Missing Skills
Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u> .
Who are Gen Y?
Baby Boomers – 1946 – 1963 Early Generation X – 1964- 1976 Late Generation X – 1977-1981
Generation Y – 1982 onwards
Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, http://tinyurl.com/nxres6u> .
Formative years
•Technology
•Terrorism
•Gangs and drugs
•Natural disasters
•Strong political leaders
• Prosperity
•Outsourcing
•Higher costs Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u
> .
Qualities
Confident Honest Demanding
Vociferous High Expectations
“Their feedback is quite brutally honest sometimes. It makes us raise our bar” -
(University Lecturer)
Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <
http://tinyurl.com/nxres6u> .
Weaknesses
Face to Face Communication
Impatient Lack curiosity and
Analytical skills
Just in time
LOL Gr8 OMG
= poor written english
Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u> .
Risk takers
Mobile Learning Devices
Most preferred methods -
.
O I Phone 26.4 % O Android 25.5 %
OI Pad 35.8% O Other Tablet 5.7 % O Book reader eg kindle 4.1 % O Other 1.9 % Source: Virtual Ashridge user Poll 2012. <http://tinyurl.com/nxn5z6l >
Learning Preferences Doing is more important
Immediacy
Trial and error approach
Low boredom threshold
Collaborative learning
Multi tasking and parallel processing
Don’t like chalk and talk
Constructivist Approach
Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u>
Recommendations Choices so they can
personalise and customise (Sweeney 2006,
p. 2).
Flexibility time, place,
access & mode of delivery (Sweeney 2006, p. 3).
Monitor so they get a
timely response to questions
( Sweeney 2006, p. 3) (Forni 2013, 9.22).
Encourage Networking collaboration & peer
to peer just in time learning (Sweeney 2006, p. 5).
Use Games & Media –using technologysee progress engage with others to learnencourage critical thinking and improved memory (Sweeney 2006, p. 4-5)
(Forni 2013, 9.22).
Reference List
. .
Virtual Ashridge user Poll 2012, Ashbridge Business School, viewed 30.05.2013, <http://tinyurl.com/nxn5z6l >.
Forni, K. (ed) 2013, 129 Tips on Using Technology in Virtual & Physical Classrooms. The e learning Guild, California.
Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u> .
Sweeney, R. 2006, ‘Millenial Behaviours & Demographics’, New Jersey Institute of Technology, New Jersey, < http://tinyurl.com/m3znfwf>.
Introducing
RezaJalili-Baleh
Born: 1990
Generation Y
8 in 10 of us sleep with a mobile glowing
by the bed
Spend 20 minutes a day on
the internet
59% Get news
online
¾ have created a profile on a social site
1 in 5 have posted a video of themselves
6 in 10 were raised by both
parents
4 in 10 have a tattoo 1 in 4 have a piercing
While Baby Boomers struggle with the
juggling act between job and family and
Generation X is moving in and out of the
workforce to accommodate kids and outside
interests, Generation Y's mass of 20-
something workers are blurring the line
between work and home completely
Baby Boomers retiring and Gen-X workers
opting out of long hours, Generation Y talent
is in high demand
We are tech-savvy, politically-
active, family-oriented, socially-conscious good people.
Taking time off to travel used to be
a resume red flag--today, it's a learning experience
Generation Y
likes things concise and
customizable.
We are the generation
that communicates
in 140-characters or
less, records
live television
to watch at our leisure
and downloads
only the exact song from the album that we want. We are tech-savvy, politically-
active, family-oriented, socially-
conscious good people
Introducing
Heidi Rettig
Born: 1981
Generation Y
Managers of Gen Y in the
WorkplaceCase Study
Common Mistakes
Common Mistakes
O#1: Managers fail to recognize that the high-
tech savvy of this generation—
unparalleled in history—masks their lack of low-
tech skills.
Common Mistakes
O#2. Managers fail to perceive the nuances of Gen Y work habits.
Common Mistakes
O#3: Managers associate giving new employees what they
want with an inevitable and perilous
loss of authority.
Common Mistakes
O#4: Mangers become overly impressed with the widespread meme about Gen Y: that they expect to change jobs
many, many times.
Common Mistakes
O#5: Managers will try to tell, not
show, Gen Y worker what to do.
Thank You
