Final Gator Presentation
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Transcript of Final Gator Presentation
Project Gator
9,000 NEW PAID SUBSCRIBERS
Ultimate Goal
Enhance the user experience. Tap into new markets. Implement a marketing campaign.
Opportunities for
SWOT Analysis
• Several Promotional Opportunities – Website, Social Media, Advertising, Branding, Conferences, etc.
• Reach Out to Schools
• Staying Up-to-Date and Relevant• Numerous Competitors
• CBT Nuggets, Pluralsight, Global Knowledge, Microsoft Virtual Academy
• Website & Social Media• Untapped on Google• Inconsistent Logos• Author Bios• Website Malfunctions
Strengths Weaknesses
Opportunities Threats
• Content & Clarity • Enthusiasm & Welcoming
Environment• Live Streams with Consistent
Subscribers• Straight-Forward Pricing
That Will Enhance the User Experience
Web Site Changes
Consistency
Ease of NavigationKeyword Phrases
Leverage Twitter, Facebook, and YouTube. Create a cohesive experience. Boost organic search presence. New hire.
Social Media
Social Platforms Team up with Bloggers Google Ad Words Conferences & Merchandise Schools
Advertising
06 1 2 3
07 8 9 1
06
Begin Website & Social
Media Updates
014 15 16 1
713
021 22 23 2
420
Reach out to Popular IT Bloggers
028 29 30 3127
julyMonday Tuesday Wednesday Thursday Friday
06 1 2 3
07 8 9 1
06
Begin Website & Social
Media Updates
014 15 16 1
713
021 22 23 2
420
Reach out to Popular IT Bloggers
028 29 30 3127
julyMonday Tuesday Wednesday Thursday Friday
Order Merchandis
e
Website Updates
Complete
Social Media
Promotion0
6 5 6 7Begin Researching
Schools
011 12 13 1
4Advertiseme
nt Email to Subscribers
10
018 19 20 2
117
025 26 27 2
824
31
augustMonday Tuesday Wednesday Thursday Friday
3 4
Social Media
Promotion0
6 2 3 4
08 9 10 1
1Labor Day7
New Hire Start 0
15
16 17 18
Advertisement Email to
Subscribers
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022 23 24 2
521
28
september
Monday Tuesday Wednesday Thursday Friday1
29 30
Social Media
Promotion0
6 1 2
06 7 8 95
013 14 15 1
6Advertiseme
nt Email to Subscribers
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020 21 22 2
319
26
octoberMonday Tuesday Wednesday Thursday Friday
27 28 29 30
Online Learning Conference
Social Media
Promotion0
6 4 5 6
010 11 12 1
3Advertiseme
nt Email to Subscribers
9
017 18 19 2
016
Thanksgiving Day 0
24 25 26 27
23
30
november
Monday Tuesday Wednesday Thursday Friday32
Social Media
Promotion0
6 2 3 4
08 9 10 1
17
015 16 17 1
8Advertiseme
nt Email to Subscribers
14
022 23 24 2
521
New Year’s Eve
28
december
Monday Tuesday Wednesday Thursday Friday1
29 30 31
Tech Week Conference
Q&A