Final Exam case study - Alpharooms
-
Upload
nathalie-gil -
Category
Travel
-
view
166 -
download
0
Transcript of Final Exam case study - Alpharooms
![Page 1: Final Exam case study - Alpharooms](https://reader031.fdocuments.in/reader031/viewer/2022030308/58eef84f1a28ab2b628b46c9/html5/thumbnails/1.jpg)
Nathalie GIL - MBA2A Course Instructor: E. Craig
![Page 2: Final Exam case study - Alpharooms](https://reader031.fdocuments.in/reader031/viewer/2022030308/58eef84f1a28ab2b628b46c9/html5/thumbnails/2.jpg)
![Page 3: Final Exam case study - Alpharooms](https://reader031.fdocuments.in/reader031/viewer/2022030308/58eef84f1a28ab2b628b46c9/html5/thumbnails/3.jpg)
DIGITAL UNIVERSE MAP
GOOGLE+
![Page 4: Final Exam case study - Alpharooms](https://reader031.fdocuments.in/reader031/viewer/2022030308/58eef84f1a28ab2b628b46c9/html5/thumbnails/4.jpg)
BLOG
YOUTUBE
![Page 5: Final Exam case study - Alpharooms](https://reader031.fdocuments.in/reader031/viewer/2022030308/58eef84f1a28ab2b628b46c9/html5/thumbnails/5.jpg)
DIGITAL TOUCHPOINTS MAP
![Page 6: Final Exam case study - Alpharooms](https://reader031.fdocuments.in/reader031/viewer/2022030308/58eef84f1a28ab2b628b46c9/html5/thumbnails/6.jpg)
BUSINESS OBJECTIVES DEVELOP A MULTI-SCREEN STRATEGY
IMPLEMENTATION OF THE NEW RWD SITE Making a positive ROI in week one Dropping the average time on site Build new features for users and implement
them more rapidly
![Page 7: Final Exam case study - Alpharooms](https://reader031.fdocuments.in/reader031/viewer/2022030308/58eef84f1a28ab2b628b46c9/html5/thumbnails/7.jpg)
DEVELOP A MULTI-SCREEN SITE
![Page 8: Final Exam case study - Alpharooms](https://reader031.fdocuments.in/reader031/viewer/2022030308/58eef84f1a28ab2b628b46c9/html5/thumbnails/8.jpg)
THE NEW SITEusing
RESPONSIBLE WEB DESIGN
Alpharooms’ Goals:
Double its overall conversion rate Increase mobile conversion rate fourfold Reduce mobile bounce rate 35% Cut the time required for customers to price their itineraries by half
![Page 9: Final Exam case study - Alpharooms](https://reader031.fdocuments.in/reader031/viewer/2022030308/58eef84f1a28ab2b628b46c9/html5/thumbnails/9.jpg)
FIGURES
Customers’ Feedback
Customers’ Opinion about the Services
![Page 10: Final Exam case study - Alpharooms](https://reader031.fdocuments.in/reader031/viewer/2022030308/58eef84f1a28ab2b628b46c9/html5/thumbnails/10.jpg)
ACCREDITATION & AWARDS
![Page 11: Final Exam case study - Alpharooms](https://reader031.fdocuments.in/reader031/viewer/2022030308/58eef84f1a28ab2b628b46c9/html5/thumbnails/11.jpg)
HOW TO APPLY THIS DIGITAL STRATEGY TO AN INDEPENDENT HOTEL?
Ensuring that the hotel is best primed to be found in search engines like Google, Yahoo and Bing, using the SEO strategy
Guaranteeing that content management systems are intuitively designed to allow users to add and remove text, images and promotions with ease.
Creating a website designed to easily integrate with most major industry booking engines, including iHotelier, SynXis and OPERA.