Final Enterpreneurship Report
Transcript of Final Enterpreneurship Report
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Karachi Campus
ENTERPRENEURSHIP TERM REPORT
SKILLSTATION
SUBMITTED TO
MS.SUBEIKA RIZVI
SUBMITTED BY
SIDRA AMAL - 1029121
SHAZIA IFTEKHAR GONDAL - 1029119
ALI HASSAN - 1
HANI RAIS 1029
DATE OF SUBMISION
25th
MARCH, 2012
SECTION
MBAD-4A
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ACKNOWLEDGEMENT
All praises are to Almighty Allah and His messenger Muhammad (SAW), who hasbeen greatest blessing to mankind. The humble submit and pray to Almighty for giving us thestrength complete this project.
Our deep gratitude and appreciation to our great and worthy teacher Ms. SubeikaRizvi for his valuable suggestion, guidance, encouragements and inspiration throughout ourwork to finish in it the best possible way.
Last but not the least our institute i.e. SZABIST (Shaheed Zulfikar Ali Bhutto Instituteof Science and Technology). Thanks to all our faculty member and lab staff of their support andco-operation during entire semester.
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March 25th, 2012
Ms. Subeika Rizvi,SzabistKarachi
Dear Ms. Rizvi,
With this letter we transmit the report of Entrepreneurship. Our report consists of
the idea about Skillstation. We have tried our best to make it as informative as wecan. We have tried to include all the marketing tools, competitive analysis and thefinancial analysis ofSkillstation.
The purpose of this report is to make us understand how a unique idea can beutilized by an individual to get involved in either production or service renderingbusiness.
Thanking you in anticipation,
Sincerely,
____________________Sidra Amal
____________________Shazia Iftekhar Gondal
____________________
Ali Hassan____________________Hani Rais
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EXECUTIVE SUMMARY
Now days the scope of entrepreneurship is increasing day by day, youngsters are having flair tostartup their own businesses. They have certain hobbies and talent, some are identified but someof their talent are unidentified and after seeking it, many of the individuals decide to converttheir, this talent and hobby into small businesses. They are doing rigorous activities in order topromote their small businesses. They have been using various social mediums in order topromote their businesses but obviously due to the non access of physical presence they are
unable to build up a permanent commitment with their customers. Therefore we seek thisopportunity and started a new venture which is a partnership based. We decided to open up aGallery named as SkillStation in which we will promote the hobbies of these young individuals.Our gallery will give them a platform to showcase their products and simultaneously they canalso carry out transactions within the gallery. The good thing about our gallery is that we dontrestrict to one line of product range. We will promote multiple products at a time with differentproduct makers. Be it handicraft work, paintings, jute work, jewellery/accessories, handmadeembroidery, art and craft work or any other business, we are there to promote the businesses ofour clients. SkillStation is being run by four individuals who are themselves entrepreneurs. Oneof the partners owns a place where we are going o open up the gallery. Our gallery is veryaesthetically designed; a large hall is built which is decorated with fresh and soothing colors. Theambience of the gallery is very professional so as the displayed products of our clients give avibrant look and catches the attention of the customers and make the investment of our clientsresourceful. We hope that our, this new venture works well and we will be able to provide thetalented individuals the exact platform where their businesses can run with profitability andenthusiastically.
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TABLE OF CONTENTS
Introduction .................................................................................................................................................. 7
Vision Statement ........................................................................................................................................... 7
Mission Statement ........................................................................................................................................ 7
Business Overview ........................................................................................................................................ 8
Management & Organisation ....................................................................................................................... 8
Salary and Benefits: .................................................................................................................................. 9
Management: ............................................................................................................................................ 9
Management Structure & Style: ............................................................................................................... 9
Marketing Research .................................................................................................................................... 10
Our Research Process ................................................................................................................................. 10
The Sampling Plan: ...................................................................................................................................... 10
c. Methods to contacts: ................................................................................................................... 10
Statistics Presentation: .................................................................................................................... 10
SWOT Analysis: ........................................................................................................................................... 11
Strength: ................................................................................................................................................. 11
Weakness: ............................................................................................................................................... 11
Opportunities: ......................................................................................................................................... 11
Threats: ................................................................................................................................................... 12
Market Competition: .................................................................................................................................. 12
Share of Competition: ............................................................................................................................. 12
Competitive Strategy: ............................................................................................................................. 12
PESTLE Analysis: .......................................................................................................................................... 13
Political Factors: ...................................................................................................................................... 13
Economic Factors: ................................................................................................................................... 13
Sociological Factors: ................................................................................................................................ 13
Technological Factors: ............................................................................................................................ 13
Legal Factors: .......................................................................................................................................... 13
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Environmental Factors: ........................................................................................................................... 14
The Stakeholder Group: .............................................................................................................................. 14
Skillstation List of Internal Stakeholders: ................................................................................................ 14
Skillstation List of External Stakeholders: ............................................................................................... 14
Our Target Market: ..................................................................................................................................... 14
Segmentation: ......................................................................................................................................... 14
Demographics: ........................................................................................................................................ 14
Geographics: ........................................................................................................................................... 15
Psychological/Psychographics: ............................................................................................................... 15
Target Market: ............................................................................................................................................ 15
Competitors: ............................................................................................................................................... 15
Our Direct Competitors: .......................................................................................................................... 15
Our Indirect Competitors: ....................................................................................................................... 15
Communication Channels: .......................................................................................................................... 15
Budget: ........................................................................................................................................................ 15
Message to deliver: ..................................................................................................................................... 16
Marketing Strategy: .................................................................................................................................... 16
Market Need: .............................................................................................................................................. 16
Financial Plan .............................................................................................................................................. 17
Sales Forecast FY2013 ............................................................................................................................. 17
Sales Forecast FY2014 ............................................................................................................................. 18
Proforma Cash Flow Statement (FY2013-FY2014) .................................................................................. 19
Proforma Profit & Loss Statement (FY2013 FY2014) ........................................................................... 20
Balance Sheet (FY2013 FY2014) ............................................................................................................... 22
Break Even Analysis .................................................................................................................................... 23
Charts .......................................................................................................................................................... 24
APPENDIX .................................................................................................................................................... 26
BROUCHER .................................................................................................................................................. 27
LEAFLET ....................................................................................................................................................... 28
FLOOR PLAN ................................................................................................................................................ 29
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Introduction
Skillstation is a service oriented company that helps the upcoming underground talentchange their hobbies into their successful businesses. Its provides a platform to the individual or
group of individuals to promote their talents so as their talent should not remain under thepremises of their houses and they can bring it out.
Skillstation caters the young as well as old age individuals, those who are busy in their life oreducation and have not got a proper channel to show up their skills. By getting involved in theirpreference of work/skill they can get more involved and will be able to run a successful business.Our company will provide them an incentive to earn some extra amount of money by the talentthey possess and will give them an opportunity to step forward and compete in this war ofcreativity which has been increasing in this current business scenario. Our market is to targetcreative people who have a particular talent in them which they want to change in their
successful businesses in the near future.
Vision Statement
Skillstation, after 5 years intend to bring about at least 500 small businesses that are been
established by different individuals and these individuals have start up their own business by
using the platform of Skillstation. It wants to create the identity of the people so as they should
never regret that their talent has never been exposed in front of the people.
Mission Statement
Our mission statement is to expose the underground talent of the people of Karachi. To help
them establish their small businesses and make them understand that their skills are worthy
enough to be showcased. We want our gallery to be a channel for the upcoming business
individuals to meet their potential customers who can be their long term customers in the future.
We want to be the best company in Karachi that has a motive to help people in turning their
talent into successful businesses.
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Business Overview
Our business will be a full-service company that will help individuals promoting theirtalent and build within them an entrepreneur by creating a platform for them to meet their
potential customers. At our gallery they can come and showcase their creatively made productsand can earn income that can be generated by selling those products. By doing this they can getan internal satisfaction that they have utilized their skills and now these skills are being theirsource of income. In this way they will enjoy their work and put extra effort in working on theirhobbies and making new stuff. Following are some of the highlights of our business;
Opening up a gallery that is a part of our service based company where people willdisplay and sell their handmade products.
The Gallery will be centrally located as main hub of providing services i.e. P.E.C.H.S,Block 2.
The gallery will comprise a reception area, a garden and a big Hall where theentrepreneurs can display their products and can do selling as well. The registration costfor showcasing products will be Rs. 500 that will come in the accounts of the companyand additional 10% of the sale price of the product as in commission will also be a part ofthe accounts of company.
All the products will be displayed for a week i.e. from Monday to Friday. On Saturdays we will be assigning themes where all of the products made by different
individuals will be displayed but these products should have a linkage with the assignedtheme and should have an interconnection with each other.
Themes include Lets go to school, Wedding Celebrations, All for kids, All for oldies etc. Marketing will be done through Social Media (Facebook Page), Brochures and Leaflets. A detailed survey has been conducted to view the perspectives of people in opening up a
company that has a gallery to exhibit the talent of people in order to make it as a sourceof earning of them.
Our Gallery will showcase the products that will come under the price range of Rs. 500 toRs. 5000.
Gallery Hours will be Monday to Friday 12p.m. to 10a.m. and Saturday 11a.m. to 12a.m.
Management & Organisation
Skillstation is going to be established and managed by four partners,
Shazia Iftekhar Gondal Sidra Amal Hani Rais Ali Hassan
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Salary and Benefits:
Among all of the partners no salary and benefits will be divided. The partners will share the
profits that the company will earn after excluding all the necessary cost in running the gallery.Equal proportion of net profit will be divided among the partners. The profit will be retained inthe form of retained earnings for the first six months which will be re invested in the business.
Management:
Initially we will hire eight workers i.e. four boys and four girls, they will in sets work togetherand a pair of two workers will be present for 5/5 hours on Monday to Friday. Other four workersare hired to work on Saturdays. Their duty will be to look after the products and to keep a checkon the transaction among the business individuals and the customers. They will keep a record onthe products sold that will help us in distributing the amount they have earned as the individualsthemselves will be present in the gallery.
Management Structure & Style:
Shazia Iftekhar Gondal will after the marketing activities of the company. She will be theMarketing Manager. Her job will be to keep in consideration all of the promotional activities,monitoring sales and establishing effective strategies for creating awareness of the company. Shewill look after the BTL activities as well as the social media forums where she can create the
hype to attract upcoming talented business professionals. She would be dealing with the designand distribution of all the direct marketing materials.
Hani Rais will be the Head of Finance. His core job will be to look after the financials of the companyunder within is the gallery and its expenses. Hani will be responsible to prepare the financial statements ofthe company and the management of cash flow i.e. inflow and outflow.
Sidra Amal will be the Head of Human Resources. Her core responsibility will be to look after theworkers and their jobs. She will train the workers and stay in touch with the business individuals. She willstay as a liaison in between the workers and the entrepreneurs and assign tasks to them.
Ali Hassan will be the Head of Logistics. He will be responsible for handling furniture, bills and otherservices issues of the company. Things related to the infrastructure of the gallery will be under thesupervision of Ali Hassan.
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Marketing Research
Our Research Process
We conducted a research i.e marketing research to see whether such a service will work benefit peopleand their talent or it can be a skill or not and if it did then what kind of people will be interested to availthis opportunity provided by our company. Conducting survey was the cheapest and quickest method ofall in order of knowing the people and their interest.
Our Research Objective:Will SKILLSTATION with such a unique idea is going work or not?
Our Research Plan:All we did was the personal interviews to collect primary data about SKILLSTATION.
The Sampling Plan:
a. Sampling unit:People of all ages usually 15-60 were surveyed. People from all ages usually youngsters, middleage and aged were chosen.
b. Sampling size:50 people were surveyed.
c. Methods to contacts:Questions were asked to different age groups by visiting them personally.
Information collection:Information was conducted through the interviews.
Statistics Presentation:According to survey many people like the idea of having such a place where there talent can bepromoted while they are busy in doing their other jobs or busy at home. Everyone greatly
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3. We can also pitch the corporate clients to come up and portray their businessproducts in our galleries.
4. At times the products portrayed on online websites dont turn out to be good forcustomers due to whom they complain a lot, our galleries will give a physical presence tothe products and will help in growing our business.
Threats:
1. The safety and security conditions are the biggest threat for running the business.2. Social websites such as online businesses and facebook pages are a threat in order to run
a gallery where products can be showcased.3. Unavailability of the clients who can come to showcase the products is a threat.4. Making customers meet our clients and their products is a challenge for us and if we
wont be able to make this attempt, our business activities will remain stagnant.5. Competition is the biggest threat.
Market Competition:
Share of Competition:
It is the ultimate target of Skillstation to motivate as many upcoming talented individuals as it can tocome up and be a part of our companys gallery. In the beginning we, through our massive attractive and
creative advertising activities will try to create awareness of our gallery and increase the share of clients.Our other target will be our customers who will come and visit the products made by our substantiateclients.
Competitive Strategy:
To create a competitive edge on our competitors we will use the following ways;
We will offer our clients to portray their products for complete five days. We are encouraging the thematic approach so as to create uniqueness in our gallery. Our marketing campaign is itself a competition for our rivals because we will use all
BTL activities and social medium as well. We will make the clients meet the customers in this way we will build a long term
relationship among both of them. We through our effective operations will create a vibe among upcoming entrepreneurs
who can work on their small businesses. We are charging our clients very low and our main target is to increase the share of
clients in this way we will be able to create a competitive edge among our rivals.
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PESTLE Analysis:
Political Factors:
1. Increasing government rules for taxes, tariff and quotas may affect SkillStationperformance.
2. The increasing taxes will force us to increase the prices of the products and the materials.Economic Factors:
1. There are many reasons which directly affect the purchasing power of the people whichincreases or might decreases as economically people get poor or rich.
2. Another factor can be the inflation and the recession.3. Recession in Pakistan currently causes sales to decrease as to fulfill the basic
requirements first.Sociological Factors:
Demographic factors are the big issue if we talk about Skillstation where they wants tocover the whole market then it might have to sell products at a very low price oraffordable price with an extraordinary effort and quality.
Technological Factors:
1. Efficient recording methods, databases of the clients, online websites marketing andadvertisement can be only possible by technological updations including the productionfactors.
2. Skillstation will have issues with the technological factors as such because products aregoing to be handmade s well as machine made and if Skillstation plan to make a websiteor want to start delivery system then Skillstation might need to focus on Technology.
Legal Factors:
1. Skillstation has to work according to the changes in the countrys rules and regulations.There are many legal acts which a company needs to follow such as employment act,quality of products act etc.
2. Skillstation will try to follow all legal acts that are changing with the changingenvironment.
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Environmental Factors:
1. Since our products will be showing to the public therefore Skillsation will try that no oneis harmed by any means and will be careful about it.2. No wrong information will be provided to media.3. Skillstation will also try to bring awareness through their products the different events
held accordingly.
The Stakeholder Group:
Skillstation List of Internal Stakeholders:
1. Staff and Management.2. Owners.
Skillstation List of External Stakeholders:
1. Suppliers.2. Customers3. General public.4. Local and national Government.5. Pressure Groups.
Our Target Market:
Segmentation:
Skillstation will base its target market on hybrid segmentation
Demographics:
Skillstation caters the young as well as old age individuals, those who are busy in theirlife or education and have not got a proper channel to show up their skills. Occupationthose who want to become an entrepreneur.
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Geographics:
Skillstation segmentation in terms of geographics will be based on people from every partof the city.
Psychological/Psychographics:
Skillstation is a service oriented company that helps the upcoming underground talent changetheir hobbies into their successful businesses. Its provides a platform to the individual or group ofindividuals to promote their talents so as their talent should not remain under the premises of theirhouses and they can bring it out. In psychographics Skillstation is focusing on people includingvariety seeking people, who enjoy at one go trying different things.
Target Market:
Skillstation caters the young as well as old age individuals, those who are busy in their life or education
and have not got a proper channel to show up their skills. Skillstation target market comprises of acombination of different segments. Skillstation target market is people of middle and upper middle class,of all the ages.
Competitors:
Our Direct Competitors:
Facebook, LinkedIn, M.A.D, NAPA, ARTS COUNCIL OF PAKISAN etc.
Our Indirect Competitors:Restaurants providing gallery services such as KOEL CAF, Hotels, Guest houses etc.
Communication Channels:
All the possible communication channels will be used i.e: Brouchers , Leaflet , Our Website, Page onFacebook etc.
Budget:
Skillstation will be allocating enough budgets to promotional activities. Budget is based on the ProductLife Cycle.
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Message to deliver:
There are many messages which we found that Skillstation needs to deliver. Some of them are givenbelow:
A perfect way to unite people. At our gallery they can come and showcase their creatively made products and can earn
income that can be generated by selling those products. A detailed survey has been conducted to view the perspectives of people in opening up a
company that has a gallery to exhibit the talent of people in order to make it as a sourceof earning of them.
Opening up a gallery that is a part of our service based company where people willdisplay and sell their handmade products.
Internal satisfaction that they have utilized their skills and now these skills are being theirsource of income.
Marketing Strategy:
Focusing on the unique aspect of the product theme (healthy, traditional, tasty foods) a mix of marketingvehicles will be created to convey our presence, our image, and our message.
a. Print media -- local newspapers and magazinesb. Broadcast media -- local programming and special interest showsc. Direct mail -- subscriber listsd. Misc. -- yellow pages, events
A public relations firm will be retained to create special events and solicit print and broadcast coverage,especially at the start-up.
Market Need:
It is the ultimate target of Skillstation to motivate as many upcoming talented individuals as it can to
come up and be a part of our companys gallery. Our company will provide them an incentive to earnsome extra amount of money by the talent they possess and will give them an opportunity to step forwardand compete in this war of creativity which has been increasing in this current business scenario.
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Financial Plan
Sales Forecast FY2013
S.No. Month Year No. of Clients Registration Fee Skill Station's Revenue
(Rs.) (Rs.)
1 June 2012 6 500 3,000
2 July 2012 7 500 3,500
3 August 2012 8 500 4,000
4 September 2012 9 500 4,500
5 October 2012 10 500 5,000
6 November 2012 11 500 5,500
7 December 2012 12 500 6,000
8 January 2013 13 500 6,500
9 February 2013 14 500 7,000
10 March 2013 15 500 7,500
11 April 2013 16 500 8,000
12 May 2013 17 500 8,500
69,000
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Sales Forecast FY2014
S.No. Month Year No. of Clients Registration Fee Skill Station's Revenue
(Rs.) (Rs.)
1 June
2013
18 500 9,000
2 July
2013
19 500 9,500
3 August
2013
17 500 8,500
4 September
2013
10 500 5,000
5 October
2013
12 500 6,000
6 November
2013
11 500 5,500
7 December
2013
16 500 8,000
8 January
2014
18 500 9,000
9 February
2014
14 500 7,000
10 March
2014
11 500 5,500
11 April
2014
15 500 7,500
12 May
2014
16 500 8,000
88,500
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Proforma Cash Flow Statement (FY2013-FY2014)
June July Aug Sep Oct Nov Dec Jan Feb
M
ar
Ap
r
Ma
y
FY20
13
FY20
14
Cash Inflow (Rupees)
(Cash from
operations)
Cash Sales
3,000 3,500 4,000 4,500 5,000 5,500 6,00
0
6,50
0
7,00
0
7,5
00
8,0
00
8,50
0
69,000 88,500
Subtotal cash from
operations3,000 3,500 4,000 4,500 5,000 5,500 6,00
0
6,50
0
7,00
0
7,5
00
8,0
00
8,50
0
69,000 88,500
Cash Outflow
(Expenditure from
operations)
Cash Spending34,84
8
1,330 1,480 1,630 1,780 1,930 2,08
0
3,84
0
2,38
0
2,5
30
2,6
80
2,83
0
59,338 169,83
3
Subtotal Spent on
Operations34,84
8
1,330 1,480 1,630 1,780 1,930 2,08
0
3,84
0
2,38
0
2,5
30
2,6
80
2,83
0
59,338 169,83
3
Net Cash Flow(31,8
48)
2,170 2,520 2,870 3,220 3,570 3,92
0
2,66
0
4,62
0
4,9
70
5,3
20
5,67
0
9,662 (81,333
)
Cash Balance(27,4
48)
(25,2
78)
(22,7
58)
(19,8
88)
(16,6
68)
(13,0
98)
(9,17
8)
(6,51
8)
(1,89
8)
3,0
72
8,3
92
14,0
62
14,062 (67,271
)
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Proforma Profit & Loss Statement (FY2013 FY2014)
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May FY2013
FY 2014
(Rupees)
Sales
3,000 3,5
00
4,000 4,5
00
5,0
00
5,5
00
6,0
00
6,5
00
7,0
00
7,5
00
8,0
00
8,5
00
69,000 88,5
00
Direct Cost of
Sales 5,000 - - - - - - 2,3
00
- - - - 7,300 -
Total Cost of
Sales 5,000 - - - - - - 2,3
00
- - - - 7,300 -
Gross Margin
(2,00
0)
3,5
00
4,000 4,5
00
5,0
00
5,5
00
6,0
00
4,2
00
7,0
00
7,5
00
8,0
00
8,5
00
61,700 88,5
00
Gross Margin
% (1) 1 1 1 1 1 1 1 1 1 1 1 1 1
Expenses
Payroll
400 400 400 400 400 400 400 400 400 400 400 400 4,800 94,8
00
Marketing/Pro
motion - - - - - - - - - - - - - 30,0
00
Depreciation
- - - - - - - - - - - - - -
Stationary
Expense 3,600 - - - - - - - - - - - 3,600 3,60
0
Utilities
39,49
7
- - - - - - - - - - - 39,497 41,4
33
Total
Operating
Expenses
43,49
7
400 400 400 400 400 400 400 400 400 400 400 47,897 169,
833
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Profit Before
Interest and
Taxes
(45,4
97)
3,1
00
3,600 4,1
00
4,6
00
5,1
00
5,6
00
3,8
00
6,6
00
7,1
00
7,6
00
8,1
00
13,803 (81,
333)
EBITDA
(45,4
97)
3,1
00
3,600 4,1
00
4,6
00
5,1
00
5,6
00
3,8
00
6,6
00
7,1
00
7,6
00
8,1
00
13,803 (81,
333)
Interest
Expense - - - - - - - - - - - - - -
Taxes
Incurred - - - - - - - - - - - - - -
Net Profit
(31,8
48)
2,1
70
2,520 2,8
70
3,2
20
3,5
70
3,9
20
2,6
60
4,6
20
4,9
70
5,3
20
5,6
70
9,662 (81,
333)
Net
Profit/Sales (11) 1 1 1 1 1 1 0 1 1 1 1 0 (1)
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Balance Sheet (FY2013 FY2014)
FY2013 FY2014 FY2013 FY2014
ASSETS Rs. LIABILITIES Rs.
Current Assets Current Liabilities
Cash 14,062 (67,271)
Office Supplies 600 600
Total Current Assets 14,662 (66,671) Total Current Liabilities 0 0
Fixed Assets
Furniture 3,200 3,200
Total Fixed Assets 3,200 3,200 Total Non Current Liabilities 0 0
Total Assets 17,862 (63,471) Total Liabilities 0 0
OWNER'S EQUITY
Ali Hassan's Capital 2500 2500
Hani's Capital 2500 2500
Shazia's Capital 2500 2500
Sidra's Capital 2500 2500
Retained Earnings -1800 7662
Earnings 9662 -81333
Total Owner's Equity 17862 (63471)
Total Liabilities & Equity 17862 (63471)
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Break Even Analysis
Rs.
Monthly Revenue Break Even 4,464
Assumptions:
Average percent VC 0
Estimated Monthly FC 3,991
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Charts
0
10000
20000
30000
40000
50000
6000070000
80000
90000
FY2013 FY2014
Sales
Sales
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
FY2013 FY2014
Cash Inflow
Cash Outflow
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-90000
-80000
-70000
-60000
-50000
-40000
-30000
-20000
-10000
0
10000
FY2013 FY2014
Net Income/Loss
Net Income/Loss
-70000
-60000
-50000
-40000
-30000
-20000
-10000
0
10000
20000
FY2013
FY2014
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APPENDIX
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27
BROUCHER
-
8/2/2019 Final Enterpreneurship Report
28/29
-
8/2/2019 Final Enterpreneurship Report
29/29
FLOOR PLAN