Final digipak

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Transcript of Final digipak

Front CoverThis is the front cover of our Digipak. We have used this picture as it includes both of the actors in our music video allowing the audience to see the performers. The colours in the picture are mainly black and white and the red top Jess is wearing creates a bold look and stands out from the black and white. It is important that the front cover stands out to attract an audience and promote the video and company. We have slightly blurred out the picture to give a unique and alternative look to a normal picture, which also outlines the text and title of the album.

For ‘Neon Jungle’ we printed the font down the side and put ‘neon’ in white and ‘jungle’ in black. The reasoning behind this was because of the background colour changes. This further shows the black and white theme outlining the red, whilst still showing up the text.

We used a graffiti type font for the title name as there are various shots with graffiti walls in our music video. This can give the audience an insight into what the video embraces and also that it has a rebellious theme to it being called ‘Trouble’.

Voyeurism is shown on the front cover to attract a male audience as well as our target audience of young females. Sarah is clothed in a bralet which exposes the stomach and some of her chest. Voyeurism is often used on female artists to attract another audience, which is why we have decided to do this to promote our music video

Back CoverOur Logo for our company is conveyed on the back cover of our digipak to promote our company and also show the company that produced this music video.

This image of Jess was captured on the first day of filming. We bright and bold grafitti wall contrasts against the black and white midi dress that Jess is wearing creating the back cover to stand out.

Here is the names of Jess and Amy enabling the audience to know how creates the video. The names are written under the production company name which further promotes the company.

This is a link to a website so that the audience can watch our music video. We have put it here for promotional reasons.

We have put a barcode onto the back cover to make it look professional so that our audience would buy it.

We have placed the title at the bottom of the picture on the soil and chose a bright yellow to make the title and group name stand out. Against the dark colour. We believe this creates a bold look so the audience would easily recognise the name and could entice them to buy the album.

Top Left PanelThis image on the top left panel of the digipak was chosen because it conveys the make-up of Sarah. The red lipstick suggests a sense of voyeurism due to it’s a sexual colour involving more audience wanting to see more of her.The star image is of one of the main artists which could lead to the popularity of the girl group growing. The direct eye contact with the camera will make the target audience believe that she is looking straight at them. Sarah’s facial expressions of her tongue sticking out gives a rebellious nature to the target audience therefore emphasising the song title of ‘Trouble’.

Top Middle PanelThe dark, empty street with the two actors in our music video conveys an urban environment. The lighting in the background allows jess and Sarah’s shadows to be on show. Both characters are walking toward the character suggesting an attitude they hold, which is what we wanted to convey in the video. Along with the setting of the dark empty street and the attitude conveyed this shows the rebellious nature to the target our audience.

Left PanelThis image of Sarah, one of our actors, portrays a fun nature and a sense of a stubborn attitude which illustrates the single title of ‘Trouble’. The background of this image is a graffiti wall which is definitely the main location of our music video. The graffiti wall not only implies a sense of defiance but also an outgoing feature to the music video especially. The costume that Sarah is wearing conveys voyeurism to the target audience, the black crop top shows Sarah's stomach and her bely button piercing could be portrayed as sexual.Sarah's use of facial expressions illustrates a level of enjoying and that she is young and des not care about peoples opinions towards her, which is something our stereotypical target audience of teenagers may also have.

Top Right PanelThis image is of my favourite location over our filming process therefore we felt it was only right to include it in one part of the digipak. The bold and bright colours of the graffiti wall link with our chosen genre of pop. Compared to some of the other imaged used within this digipak this is bright and eye catching which emphasizes the pop genre.

Fans that would be buying this album would realise that this image can be seen featuring in out music video. Most pop videos in the modern day feature an urban feel to their music videos such as Coldplays music video for Paradise. Therefore we decided on this to be featured within our digipak to give the target audience an urban feel.