Final Decisions

Tia Maletta

• Target Audience• Music Genre• Research

Who is your target audience and why?

• A target audience or target group is the primary group of people that a product is aimed at.

• A target audience can be defined by age group, gender, marital status etc. Examples of such audiences would be teenagers, females, single people etc.

• Discovering the appropriate target market for a product is one of the most important stages involved with market research. Without knowing the target audience selling a product can become difficult and very expensive.

• I have decided my target audience is going to be both male and females teenagers to middle aged people. Age range from 15-21 years old.

• I have decided that my target audience is going to be male and females aged 15-21 years old as I am 16 years old so it would be easier to base my magazine for these ages of people as I able to find out easily what my target audience want in order for my magazine to be successful.

What music genre and why?

A music genre is categories in which identifies different types of music as belonging to that type of music.

Here is a list of music genres to get a feel for the different types of music genres that exist…

Dubstep (Skream & Benga, Rusko, Flux Pavilion) House (Avicii, Benny Benassian, deadmau5) R&B (Jason Derulo, Beyonce, Macklemore) Hip-Hop (Chris Brown, Wiz Khalifa, Nicki Minaj) Rap (Kanye West, Jay Z, Eminem) Dance (Daft Punk, Fatman Scoop, Mixhell) Country (Elvis Presley, Johnny Cash, Carter Family) Drum and Bass (Chase & Status, Netsky, Sub Focus)

I am going to focus my magazine on artists mainly house music, pop music, drum and bass and R&B music

I have decided this from when I got people to complete my questionnaire on survey monkey I found out that people are most interested in house music, then pop music, then joint with drum and bass and R&B, then dubstep, then hip-

hop, then lastly the three genres joint together dance, jazz and rock. Therefore I should base my magazine on the genres of music that are most popular such as house, pop, R&B, then dubstep, then hip-hop, then lastly the three

genres joint together dance, jazz and rock.

What research have you done to provide evidence of your decision?

• The research I have done to provide evidence for my decision is by looking at different music magazines that are successful at the moment such as NME, Billboard and Q.

• I then made a questionnaire on survey monkey where I was able to find out what type of people would be interested in my music magazine and the types of genres of music they are interested in.

• From this questionnaire I came to the conclusion that mainly teenagers to middle aged adults would be purchasing my magazine who are interested in house music, pop music, drum and bass and R&B music.

• To take my images for my magazine I am going to use a digital compact camera so my images will come out in a good quality so then I able to edit them on Photoshop if needed.

• For my photo shoot I am going to take pictures of Lydia Hughes, she will be wearing a leather jacket, jeans, trainers with natural makeup with red lipstick.

• From these images, I would like my target audience to see her full personality and appearance as from all the research I have carried out the images used on magazines the readers are able to tell what that artist is like.