Final Contribution

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    Contribution of Deming ,Contribution of Deming ,Crosby , TaguchiCrosby , Taguchi

    By Mrs Swati Vijay

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    History of QualityHistory of Quality

    In early 20th

    century,manufacturers began to includequality processes in quality practices

    After United States entered into World WarII, the qualitybecame critical component of war effort

    Every unit has different types of bullets. To simplify andspeed up this process military began to use samplingtechniques and inspection.

    Shewart worked on statistical processing tools foruniformaty in products

    Uniformity in products, non conformance became thepart ofAmerican industry

    In 1942 the concept of acceptance sampling wasdevisedand it was known as Military Standard no XL

    In this environment America n industry becameoverconfident

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    History of QualityHistory of Quality

    After world war Japanese welcomed the AmericansJoseph M Juran and W Edword Deming and focusedon improving all organisational processes through thepeople who used them

    Cameras o

    nce produced by Bell a

    nd Howell i

    nUS

    Abegan to be produced by Canon in Japan

    Mass production of motorbikes was almostcompletely taken over by firms Honda and Kawasaki

    Same was true for car manufacturing

    By 1970 , US i

    ndustrial sectors such as automobilesand electronics had been broadsided by Japans high

    quality competition

    And now quality movement is seen as Total QualityManagement

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    Quality managementrefers to systematicpolicies, methods, and procedures used toensure that goods and services are producedwith appropriate levels of quality to meet the

    needs of customers. Organizations today integrate quality principles

    into their management systems using toolssuch as Total Quality Management (TQM), Six

    Sigma, and Lean Operating Systems.

    Chapter 15 Quality Management

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    Understanding Quality

    Quality can be a confusing concept, partlybecause people view quality in relation todiffering criteria based on their individual roles

    in the value chain, such as: perfection,

    delighting orpleasing the customer,

    eliminating waste, doingit rightthe firsttime, and/or

    consistency.

    Chapter 15 Quality Management

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    Understanding Quality

    Fitness for use is the ability of a good orservice to meet customer needs.

    Quality of conformance is the extent towhich a process is able to deliver output thatconfirms to design specifications.

    Specificationsare targets and tolerancesdetermined by designers of goods andservices.

    Chapter 15 Quality Management

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    Understanding Quality

    Principles of Total Quality

    1. A focusoncustomersandstakeholders,

    2. A process focussupported bycontinuousimprovementandlearning,and

    3. Participationandteamwork by everyoneintheorganization.

    Chapter 15 Quality Management

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    Examples of Quality DimensionsExamples of Quality Dimensions

    Dimension

    1. Performance

    2. Aesthetics

    3. Special features

    Convenience High tech

    4. Safety

    (Product)

    Automobile

    Everything works, fit &

    finishRide, handling, grade of

    materials usedInterior design, soft touch

    Gauge/control placement

    Cellular phone, CDplayer

    Antilock brakes, airbags

    (Service)

    Auto Repair

    All work done, at agreed

    priceFriendliness, courtesy,Competency, quicknessClean work/waiting area

    Location, call when ready

    Computer diagnostics

    Separate waiting area

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    W.Edwards Deming

    Focuson bringingaboutimprovementsinproductandservice quality byreducinguncertaintyandvariabilityingoodsandservicesdesignand

    associatedprocesses (the beginningofhisideasin1920sand1930s).

    Higher qualityleadstohigherproductivityandlowercosts.

    14Pointsmanagementphilosophy.

    Deming Cycle Plan, Do, Study,and Act.

    Chapter 15 Influential Leaders in Quality Management

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    Evolution of TQM philosophiesEvolution of TQM philosophies

    The Deming Philosophy

    Definition of quality, A product or a service possesses quality if it

    helps somebody and enjoys a good and sustainable market.

    Improve quality Decrease cost because

    of less rework, fewer

    mistakes.

    Productivity improves

    Capture the market

    with better quality

    and reduced cost.

    Stay in

    business

    Long-term

    competitive

    strength

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    1. Create constancy of purpose for

    continual improvement of products

    Create constancy of purpose forimprovement of systems, products and

    services, with the aim to become

    excellent, satisfy customers, and provide

    jobs. Reduced defects and cost of

    development.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    2. Adopt a commitment to seek continual

    improvements

    Constantly and forever improve the systemdevelopment processes, to improve quality

    and productivity, and thus constantly

    decrease the time and cost of systems.

    Impro

    vin

    g quality isnot a o

    ne time effort.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    3. Switch from defect detection to defect

    prevention

    Cease dependencies on mass inspection(especially testing) to achieve quality. Reduce

    the need for inspection on a mass basis by

    building quality into the system in the first

    place.In

    spection

    isnot the a

    nswer.

    It is toolate and unreliable it does not produce

    quality.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    4. In dealing with suppliers one should

    end the practice of awarding business

    on price. Move towards quality ofproduct, reliability of delivery and

    willingness to cooperate and improve.

    Build partn

    erships. Minimize total cost. Move towards a single

    supplier for any one item or service, making

    them a partner in a long-term relationship of

    loyalty and trust.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    5. Improvement is not confined to

    products and their direct processes

    but to all supporting services andactivities

    All functions in an organizationneed to

    become quality conscious to deliver a quality

    product.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    6. Train a modern way. Institute training on the job. Everyone must be

    trained, as knowledge is essential forimprovement.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    7. Supervision must change from

    chasing, to coaching and support.

    Institute leadership. It is a mangers job tohelp their people and their systems do a

    better job.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    8. Drive out fear and encourage two-way

    communication.

    Drive out fear, so that everyone may workeffectively. Management should be held

    responsible for the faults of the organization

    and environment.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    9. Remove barriers between

    departments

    Break down barriers between areas. Peoplemust work as a team. They must foresee and

    prevent problems during systems

    development and use.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    10.Do not have unrealistic targets Set realistic targets. Do not place people

    under unnecessary pressure by asking themto do things which are not achievable.

    Eliminate slogans, exhortations, and targets

    that ask for zero defects, and new levels of

    productivity. Slogans do not build quality

    systems.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    11.Eliminate quotas and numerical

    targets

    Eliminate numerical quotas and goals.Substitute it with leadership. Quotas and

    goals (such as schedule) address numbers -

    not quality and methods.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    12.Remove barriers that prevent

    employees having pride in the work

    that they perform Remove barriers to pride of workmanship.

    The responsibility of project managers must

    change from schedules to quality.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    13.Encourage education and self-

    improvement for everyone

    Institute and vigorous program of educationand self-improvement for everyone. There

    must be a continuing commitment to training

    and educating software managers and

    profession

    al staff.

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    Demings 14Demings 14--pointpoint

    Management PhilosophyManagement Philosophy

    14.Publish top managements permanent

    commitment to continuous

    improvement of quality andproductivity

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    The Deming philosophyThe Deming philosophy

    A System of Profound Knowledge

    1. Appreciation for a system - A system is a set of

    functions or activities within an organization that work

    together to achieve organizational goals. Managements

    job is to optimize the system. (not parts of system, but the

    whole!). System requires co-operation.

    2. Psychology The designers and implementers of

    decisions arepeople. Hence understanding theirpsychology is important.

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    The Deming philosophyThe Deming philosophy

    3. Understanding process variation A production process

    contains many sources of variation. Reduction in

    variation improves quality. Two types of variations-

    common causes and special causes. Focus on the special

    causes. Common causes can be reduced only by change

    of technology.

    4. Theory of knowledge Management decisions should be

    driven byfacts, data and justifiable theories. Dontfollow the managements fads!

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    Philip B. Crosby

    WroteQuality isFree in1979,which broughtqualitytotheattentionoftopcorporatemanagersinthe U.S.

    CrosbysAbsolutesof Quality Managementinclude:

    Qualitymeansconformancetorequirements,notelegance.

    Thereisnosuchthingasa qualityproblem.

    Thereisnosuchthingasthe economicsofquality;doing

    the job rightthefirsttimeisalwayscheaper. Theonlyperformancemeasurementisthecostofquality,

    whichisthe expenseofnonconformance.

    Theonlyperformancestandardis Zero Defects (ZD).

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    TheGAP model recognizesthatthereareseveralwaystomisspecifyandmismanagethecreationanddeliveryofhighlevelsofquality.

    Gap1 isthediscrepancy betweencustomer

    expectationsandmanagementperceptionsofthose expectations.

    Gap 2 isthediscrepancy between

    managementperceptionsofwhatfeaturesconstituteatargetlevelofqualityandthetaskoftranslatingtheseperceptionsintoexecutablespecifications.

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    Exhibit 15.2 Gap Model of Quality

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    Gap 3 isthediscrepancy between qualityspecificationsdocumentedinoperatingandtrainingmanualsandplansandtheirimplementation.

    Gap4 isthediscrepancy betweenactualmanufacturingandservicedeliverysystemperformanceand externalcommunicationstothecustomers.

    Gap 5 isthedifference betweenthecustomer'sexpectationsandperceptions. Thefifthgapdependsontheotherfour.

    Chapter 15 The GAP Model

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    14 Steps to Improvement14 Steps to Improvement1. Establish management commitment

    2. Form a quality team

    3. Establish quality measures for each activity

    4. Evaluate cost of quality and indicate where corrective actions willlead to profit gains

    5. Create awareness in employees by training supervisors with

    appropriate materials6. Instigate action by encouraging employees to fix defects orntify

    someoine who can fix them

    7. Designate a committee to find how to implement zero defectsprogram

    8. Train employees and supervisors so they understand the steps

    9. Hold a ZD day to demonstrate company commitment

    10. Employees set goals on a 30, 60 or 90 day schedule

    11. Identify the causes of errors and remove them from processes

    12. Initiate award programs to award employees who meet their goals

    13. Establish Quality Councils and hold regular meetings

    14. Do it all over again.

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    TAGUCHISTAGUCHIS

    QUALITYQUALITYLOSSLOSS

    FUNCTIONFUNCTION

    Genichi Taguchi

    B k d f thB k d f thB k d f thB k d f th

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    Background of theBackground of the

    Taguchi MethodTaguchi Method

    Slide 1 of 7Slide 1 of 7

    Background of theBackground of the

    Taguchi MethodTaguchi Method

    Slide 1 of 7Slide 1 of 7 History and Impact

    The Taguchi method was first introduced

    by Dr. Genichi Taguchi to AT&T Bell

    Laboratories in 1980.

    Taguchi method for improving quality is

    now commonly views as comparable in

    importance to statistical processcontrol(SPC), the Deming approach, and

    the Japanese concept of total quality

    control.

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    Taguchi Loss FunctionTaguchi Loss Function

    DefinitionDefinition

    Taguchi defines Quality as the loss imparted bythe product to society from the time the product isshipped.

    Losses may include maintenance costs,failure costs, ill effects to the environmentsuch as pollution, or excessive costs ofoperating the product, cost, customersatisfaction, poor design

    Product to be produced being withinspecification

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    Taguchis Vs TraditionalTaguchis Vs Traditional

    ApproachApproach

    Taguchs Traditional

    When a product moves

    from its Target will

    cause the loss even if

    the product lies ornot

    within Limits

    There is Good orBad

    Products only as per

    Limits

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    Taguchis Quadratic QualityTaguchis Quadratic Quality

    Loss FunctionLoss Function Quality Loss Occurs when a products

    deviates from target ornominal value.

    Deviation Grows, then Loss increases.

    Taguchis U-shaped loss FunctionCurve.

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    The Taguchi MethodThe Taguchi MethodThe Taguchi MethodThe Taguchi Method

    Classical QC-Step Function

    Scrap Cost

    LSL USL

    Target

    A

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    The Taguchi MethodThe Taguchi MethodThe Taguchi MethodThe Taguchi Method

    Quality Loss Function

    See the figure in the Previous slide:

    In the figure, a measurement is taken of the

    critical product characteristic. This is shown in

    the figure as A. IfA is within the specification

    limits, the traditional conclusion was that it

    wasnt a problem. However, point A is closer to

    being out of specification than to being at thetarget measurement. This means that over

    time, it might cause a problem. Taguchi calls

    this potential for problem a potential loss to

    society.

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    Taguchis UTaguchis U--shaped lossshaped loss

    Function Curve.Function Curve.

    LTL Nominal

    Measuredcharacteristic

    UTL

    Taguchi loss Fn

    Scrap or Rework Cost.

    Loss

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    The Taguchi ProcessThe Taguchi ProcessThe Taguchi ProcessThe Taguchi Process

    Step 1: Problem Identification

    First, the production problem must be

    identified. The problem may have to do

    with the product process or the service

    itself.

    Step 2: Brainstorming Session

    Second, a brainstorming session to identifyvariables that have a critical affect on

    service or product quality takes place.

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    The Taguchi ProcessThe Taguchi ProcessThe Taguchi ProcessThe Taguchi Process

    Step 2: Brainstorming Session

    (continued)

    The criticalvariables ide

    ntified i

    nthebrainstorming sessions are referred to by

    Taguchi as factors.

    These may be identified as either control

    factors (variables that are under the controlof management) or signal factors

    (uncontrollable variation).

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    The Taguchi ProcessThe Taguchi ProcessThe Taguchi ProcessThe Taguchi Process

    Step 3: Experimental Design

    Using the factors, factor levels, and

    objectives from the brainstorming session,

    the experiment is designed. The Taguchi

    method uses off-line experimentation as a

    means of improving quality. This contrasts

    with traditional on-line (in process) quality

    measurement.

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    The Taguchi ProcessThe Taguchi ProcessThe Taguchi ProcessThe Taguchi Process

    Step 4: Analysis

    Experimentation is used to identify the

    factors that result in closest-to-target

    performance. If interactions betweenfactors are evident, two alternatives are

    possible. Either ignore the interactions

    (there is inherent risk to this approach) or,

    provided the cost is not prohibitive, run a

    full factorial experiment to detect

    interactions.

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    The Taguchi ProcessThe Taguchi ProcessThe Taguchi ProcessThe Taguchi Process

    Step 6: Confirming Experiment

    Once the optimal levels for each of the

    factors have been determined, a

    confirming experiment with factors set atthe optimal levels should be conducted to

    validate the earlier results. If earlier results

    are not validated, the experiment may have

    somehow been significantly flawed. If

    results vary from those expected,

    interactions also may be present, and the

    experiment should, therefore, be repeated.

    oss noss n

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    oss noss n

    Taguchi uses QuadraticTaguchi uses Quadratic

    Equation to determine lossEquation to determine lossCurveCurve L (x) = k (x-N)

    Where L (x) = Loss Function,

    k = C/d = Constant of proportionality, whereC Loss associated with sp limit

    d - Deviation of specification

    from target valuex= Quality Features of selected product,

    N= Nominal Value of the product and

    (x-N) = Tolerance

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    ProblemProblem

    A part dimension on a power tool is specified

    as 32.250.25.Company records show0.25

    exceeded & 75% of the returned fo

    replacement. Cost of replacement isRs.12,500.Determine k & QLF.

    Solution : Expected Cost of repair

    C = 0.75(12500) = Rs 9,375

    k = C/d= 9375/(90.25) = Rs 1,50,000

    QLF =L (x) 1,50,00(x-N)

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    Thank YouThank You