Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013
Transcript of Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013
![Page 1: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/1.jpg)
25 March 2013
“Help a child reach 5” program:
Going viral, involving community
![Page 2: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/2.jpg)
How do we make this film go viral?
How do we get people more involved in the lives of the children of Thesgora?
How can people become lifelong supporters of Lifebuoy and our program?
How can they contribute and volunteer?
Problem
involving video
Show of Gandappa Film
on iPad for Indians
Film about lives of
children to their 5th
birthday
Let’s make “Help a child reach 5” program go global
![Page 3: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/3.jpg)
We will bit our challenges through 5 key actions!
INVOLVEMENT SHARING
![Page 4: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/4.jpg)
INVOLVEMENT SHARING
![Page 5: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/5.jpg)
We attract famous people to life-changing initiative
![Page 6: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/6.jpg)
They come & teach Thesgora kids on volunteer basis
![Page 7: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/7.jpg)
The movie will be shared around the world
![Page 8: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/8.jpg)
INVOLVEMENT SHARING
![Page 9: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/9.jpg)
Let’s found NPO to make the involvement organized
![Page 10: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/10.jpg)
Firstly, NPO will manage volunteer movement
Educate kids and
mothers how to wash
hands, participate in
School of 5 program
and other activities
Participate in “Show
for my child” film,
volunteering in
schools and
universities
Help volunteers to
connect with school or
village representatives,
organizing transition to
India
![Page 11: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/11.jpg)
Secondly, NPO will raise donations
![Page 12: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/12.jpg)
Thirdly, NPO will partner with similar organizations
![Page 13: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/13.jpg)
Fourthly, NPO will help raise money for PPP projects
![Page 14: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/14.jpg)
INVOLVEMENT SHARING
![Page 15: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/15.jpg)
We need to make a student movement in India
They will be the future leading power and ambassadors
of the “help child reach a 5” program
![Page 16: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/16.jpg)
They will act in the cities as well as the villages
Organizing PR-events
and campaigns
Helping incoming
volunteers
Helping kids and moms
during the program
Assisting and providing
information to the new-comers
Looking for new partners Delivering needed materials
![Page 17: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/17.jpg)
In long period they’re a source of Unilever leaders’
![Page 18: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/18.jpg)
INVOLVEMENT SHARING
![Page 19: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/19.jpg)
We can use our greatest inspirers – our employees
We will Call for their help and ask to share the Gandapa
video in their social or professional networks
![Page 20: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/20.jpg)
This simple action can bring enormous results
Potential audience:
![Page 21: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/21.jpg)
INVOLVEMENT SHARING
![Page 22: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/22.jpg)
There are many cases of social topics going global
Al Gore
TED Talk “Averting the climate crisis”
10+ million views
Nobel Peace Prize for his work
in climate change activism
![Page 23: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/23.jpg)
There are many cases of social topics going globalLifebuoy ideas worth spreading
![Page 24: Final Challenge Solution by Team Russia at Unilever Future Leaders League 2013](https://reader031.fdocuments.in/reader031/viewer/2022021812/589fc1f61a28ab91398b50dd/html5/thumbnails/24.jpg)
Thank you for attention!
Any questions?