Proposal to Increase

Real Estate Professionals

Participation in Continuing Education

Alex Antonakos, REALTOR ®GEB3212 – Business CommunicationAlex.Antonakos@kw.com

“Knowledge is Power”

The Real Estate Profession requires constant learning and participation in educational courses to avoid potential costly mistakes and to be a

successful Realtor ®. The minimum requirements created by the state of Florida are simply not enough to correctly do your job.

HOW DO WE GET REAL ESTATE AGENTS TO LEARN WHEN IT’S NOT REQUIRED?

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It is not an unknown fact that there are many REALTORS® who only work part time in the profession. Continuing their education and knowledge

is vital to the success and well being of their clients and all parties involved in a transaction.

STATISTICS:Real estate experience of all REALTORS® (median): 13 years

REALTORS® by gender: Male 43%; Female 57%Formal education of REALTORS®:

• Some college: 30%• Associate degree: 11%• Bachelor's degree: 30%• High school graduate: 9%

• Graduate degree and above: 13%• Some graduate school: 8%

Source: National Association of Realtors®, 20143

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The Florida Department of Business and Professional Regulation & The Florida Real Estate Commission are empowered to set the

requirements for pre and post licensees education.

FREE TRAINING!!!

Real Estate Agents are paid based on their service and are hired for their knowledge and expertise. If they can work more efficiently they can also

increase their sales.

Source: National Association of Realtors® - Field Guide to Working with FSBOs

Almost 30% of Homeowners feel they can do the job of a Real Estate Agent. Acquiring skills and techniques that can’t be taught online

make your position more valuable and less replaceable. 5

STAKEHOLDERS

Real Estate Agent

BrokerTeam Leader

Lender

Client Home Inspector

Internal

External6

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Requirements

•63-Hour Pre License Course•State Exam•45 Hour Post License Course•14-Hours of Continuing Education (24 months)

March 2014 Office Calendar

Office Education & Training

•22 Courses This Month•Average Attendance <12%•26% of our agents capped in 2013

“The 5 Key Success Factors of Business”

1. Managing and Developing People2. Strategic Focus

3. Operations4. Physical Resources5. Customer Relations

8Source: Total Success Center. “Key Success Factors.”

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VSMandatory Trainings Reward System

Name Position Contact InfoExperience

(Yrs) FeedbackDallas Coffield Team Leader/KWTC 813.546.0446 25+ Reward System is a great ideaWilliam Kopp Agent/KWTC 727.235.2386 2

Reward System great for new agents

Cary Hicks Agent/Owner/KWTC 813.299.2047 6Concerns about costs of reward system and ROI

Randy Clunn Agent/KWTC 813.865.0700 10

Reward System will build a team of strong agents

What Our Agents are Saying!

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IMPLEMENT A REWARD SYSTEM

•Simple & Direct•Performance Reviews•Separate Compensation•Visible Results•Less Turnover

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•More Knowledgeable and Experienced Agents•More Sales – More Profits•Less Agent Turnover•Less Association Fines

•Stronger and Additional Recruits

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•Financial Risk•Behavioral Risk

•Implementation Risk•Management Risk

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CREATE & IMPLEMENT A REWARD SYSTEM

Steps for Implementation1.System Based on Points

2.Goals MUST be Met3.Rewards have DIRECT Correlation to Business

4.Proactive Reviews of System5.Courses Updated

6.Visible Results & Leader board

Christie, Les. (2013). CNN Money. For Sale By Owner: Homeowners Ditching Brokers.Retrieved from http://money.cnn.com/2013/10/11/real_estate/for-sale-by- owner/

National Association of Realtors®. (2014). Field Guide to Working With FSBOs. Retrieved from http://www.realtor.org/field-guides/field-guide-to-working-with-fsbos

National Association of Realtors®. (2014). Realtor Statistics. Retrieved from http://www.realtor.org/field-guides/field-guide-to-quick-real-estate-statistics

Total Success Center. (2014). Key Success Factors. Referenced from The 5 Key Success Factors. Retrieved from http://totalsuccesscenter.com/business-success/key-success-factors/

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