PUNE INSTITUTE OF BUSINESS

MANAGEMENT

BATCH- 2014-16

FINAL REPORT ON AUTOMOBILE & ANCILLARY

COMPANY – BOSCH

Name: - Rahul Sui.

Roll no. DM14B30

Batch: - 2014-16

Course: - PGDM

Introduction

The Indian auto component industry is one of the country’s rising industries with tremendous growth

prospects. From a low-key supplier providing components exclusively to the domestic market, the industry

has emerged as one of the key auto components centers in Asia and is today seen as a significant player in the

global automotive supply chain. India is now a supplier of a range of high-value and critical automobile

components to global auto makers such as General Motors, Toyota, Ford and Volkswagen, amongst others.

The industry currently accounts for almost seven per cent of India’s gross domestic product (GDP) and

employs about 19 million people, both directly and indirectly. The ever-increasing development in

infrastructure, big domestic market, increasing purchasing power and stable government framework have

made India a favorable destination for investment, as per the vision of Automotive Mission Plan (AMP)

2006–2016

Market Size

The Indian auto-components industry can be broadly classified into the organized and unorganized sectors.

The organized sector caters to the original equipment manufacturers (OEMs) and consists of high-value

precision instruments while the unorganized sector comprises low-valued products and caters mostly to the

aftermarket category.

The Indian auto component industry is expected to register a turnover of US$ 66 billion by FY 15–16 with the

likelihood to touch US$ 115 billion by FY 20–21 depending on favorable conditions, as per the estimates of

Automotive Component Manufacturers Association of India (ACMA). In addition, industry exports are

projected to reach US$ 12 billion by FY 15–16 and add up to US$ 30 billion by FY 20–21.

Exports in the sector grew by 4.4 per cent to touch US$ 9.69 billion in 2013, as per data provided by ACMA.

Auto component makers expect robust growth in the months to come with continued rise in car sales in the

past five months

Investments

The cumulative foreign direct investment (FDI) inflows into the Indian automobile industry during the period

April 2000 – November 2014 were recorded at US$ 11,351.26 million, as per data published by the

Department of Industrial Policy and Promotion (DIPP).

Some of the major investments made into the Indian auto components sector are as follows:

Motherson Sumi Systems Ltd has acquired assets of German auto parts maker Scherer & Trier GmbH &

Company KG, which includes two factories. The acquisition will be made through its Netherlands-based

subsidiary Samvardhana Motherson Automotive Systems Group BV for Rs 285.10 crore (US$ 46.24 million).

Nittan India Tech, the Indian subsidiary of the Japanese auto major Nittan Valve, has inaugurated its production

unit at Sri City.

Automotive supplier Uno Minda and Japan’s Toyoda Gosei Co Ltd have announced a joint venture (JV)

partnership to manufacture and sell rubber hoses to automobile makers in India. The JV will be set up with a

total investment of Rs 85.3 crore (US$ 13.83 million) in a phased manner.

RSB Transmissions has signed a Technical Assistance Agreement with Jidosha Buhin Kogyo, Japan to

manufacture and sell propeller shafts for SCV/SUV/LCV segment for the domestic and export market

Government Initiatives

The Government of India’s Automotive Mission Plan (AMP) 2006–2016 has

come a long way in ensuring the growth of this sector in the global market. It is expected that this sector's

contribution to the GDP will double reaching a turnover worth US$ 145 billion in 2016 due to the

government’s special focus on exports of small cars, multi-utility vehicles (MUVs), two and three-wheelers

and auto components. Also, the deregulation of FDI in this sector has helped foreign companies to invest in

huge amounts in India.

“The government has instilled confidence in the market with assurance of positive policy changes. We hope

that by the fiscal year 2014–15, capacity utilisation will go up to 90 per cent," according to Mr Harish

Lakshman, President, ACMA.

The Government of India is in talks with ACMA and several industry bodies to extend the current excise

duties concession beyond December 2014. Under the scheme, excise duties have been reduced for the

following segments:

For small cars, motorcycle, scooters and commercial vehicles – duty has been reduced from 12 per

cent to 8 per cent.

For mid-sized cars – duty has been reduced from 24 per cent to 20 per cent.

For large cars – duty has been reduced from 27 per cent to 24 per cent.

In recent news, it has been reported that Ms Elizabeth Thabethe, Deputy Minister of Trade and Industry,

South Africa, accompanied by a delegation of 27 companies, met the delegates of Indian automakers for

partnerships.

Road Ahead

The rapidly globalizing world is opening new avenues for the transportation industry, generating the need for

more efficient, safe and reliable modes of transportation, which is subsequently adding to the auto component

industry’s growing opportunities. According to a report by the Confederation of Indian Industry (CII), the

Indian auto component industry is set to become the third largest in the world by 2025. Also, by that time,

newer verticals and opportunities for component manufacturers will open up as the automobile market will

shift towards electric, electronic and hybrid cars, and newer technologies will have to be adopted via

systematic research and development.

By 2020, it has been estimated that nearly 90 per cent of vehicles on the road will be wired. While the

connected car market is expected to touch US$ 600 billion, the automotive component industry is predicted to

reach US$ 113 billion.

Exchange Rate Used: INR 1 = US$ 0.0162 as on January 21, 2015

93%

7%

GDP CONTRIBUTION

OTHERS AUTOMOBILE ANCILLARY

GDP % Contribution to the Indian Economy

Auto ancillary sector contributes 7% of the total GDP.

Historical Growth:-

REASONS OF GROWTH

o Developing Economy

o Market is developing

o Revenue of industry going up day by day

o Exports are more

o Disposable income also growing

Porter’s Five Forces Model

Bosch is the flagship of the Bosch Group's subsidiaries in India. Founded in 1951,

the company is India’s largest auto component manufacturer and also one of the

largest Indo-German companies in India.

The company employs about 10,108 associates, and in business year 2008 generated net sales of Rs 45,416

million. The Bosch Group holds close to 70% stake in the Indian subsidiary.

Bosch has a strong nationwide service network which spans across 1,000 towns and cities with over 4,000

authorized representations to ensure widespread availability of both products and services. The company is

headquartered in Bangalore with manufacturing facilities at Bangalore, Naganathapura (near Bangalore),

Nasik, Jaipur and Goa.

Divisions

Automotive Technology Business divisions: Diesel and Gasoline Fuel Injection Systems, Blaupunkt Car

Multimedia Systems, Auto Electricals and Accessories, Starters and Motors, Energy and Body Systems.

Industrial Technology Business divisions: Packaging Machines, Special Purpose Machines

Consumer Goods and Building Technology Business divisions: Power Tools, Security Systems

Group Companies

Bosch Chassis Systems India Bosch Rexroth India Robert Bosch Engineering and Business Solutions Bosch Automotive Electronics India Bosch Electrical Drives India

Snapshot

19%

25%

14%

5%

37%Motherson Sumi Sys

Exide Inds

Amara Raja Batteries

Wabco India

Bosch

Promoters

Designation Name Name Annual Remuneration Units

Chairman V K Viswanathan 223750 Rupees

Managing Director Steffen Berns 40954511 Rupees

Company Secretary S Karthik

Alternate Director Andreas Wolf

Joint Managing Director Soumitra Bhattacharya 15802642 Rupees

Independent Director Bernhard Steinruecke

Renu S Karnad

Prasad Chandran

Bhaskar Bhat

700000

665000

790000

750000

Rupees

Rupees

Rupees

Rupees

MARKET SHARE

Product Profile & Target Market.

Target Market

PAN INDIA

Competitor Analysis

Company Name Year End Net Sales Market share

Motherson Sumi Sys 201403 45245 19%

Exide Inds 201403 59642.4 25%

Amara Raja Batteries 201403 34366.59 14%

Wabco India 201403 11107.01 5%

Bosch 201312 88201 37%

News of the Company

MARKETING STRATEGY

PEST Analysis

Political: - For every company/entity it is the very primary and basic think to consider that company

should start their operations according to the current situation of particular country. Political factors

affect any business in many ways, like for ex there is few factors considered by BOSCH

A. Rules and regulation for plant, employment, production etc.

B. Taxation policy, land acquisition policy and other.

C. Transport policies, organizational/ market policies.

Economical: - Second thing is economy before thinking about any business plan a company needs

to understand the economy of targeted country, ether it is healthy and have adequate ability to get ROI

or not, there is following few points.

A. Economical growth of the country

B. Increase/decrease in per-capita income

C. Growth in disposable income

D. Market size.

Social: - another important factor is social factor; here company should align their products or

services according to the social sensitivity of any country.

Technological:- technology is a new era of life or a new destiny of the universe but this is also true

that many countries are not make them up to the mark with technologies, in this case company like

BOSCH which is known for its technological excellence should consider technically their products are

excepted by the particular market or not. For ex: if BOSCH trying to sell its triple spark two wheeler

plug to Indian market were fuel efficiency is more considered and only DTS technology adapted, there

this product is flop.

STP

Segmentation :- there is two type of market segmentation done by BOSCH

A. B2B

B. B2C

In B2B Company segment this market like industrial customers, like tie-up with

maruti-suzuki for supply of automobile components, and in B2C company also

expand itself and try to capture another dimension of the market which is local

market for end consumers. Here the target group is end buyers of components

Targeting: - After the most attractive segments are selected, a company should not directly start

targeting all these segments -- other important factors come into play in defining a target market.

Four sub activities form the basis for deciding on which segments will actually be targeted.

The four sub activities within targeting are:

1. Defining the abilities of the company and resources needed to enter a market

2. Analyzing competitors on their resources and skills

3. Considering the company’s abilities compared to the competitors' abilities

4. Deciding on the actual target markets.

The first three sub activities are described as the topic competitor analysis The last sub activity of

deciding on the actual target market is an analysis of the company's abilities to those of its

competitors. The result of this analysis leads to a list of segments which are most attractive to target

and have a good chance of leading to a profitable market share.

Obviously, targeting can only be done when segments have been defined, as these segments allow

firms to analyze the competitors in this market. When the process of targeting is ended, the markets

to target are selected, but the way to use marketing in these markets is not yet defined. To decide

on the actual marketing strategy, knowledge of the differential advantages of each segment is

needed.

Positioning: - When the list of target markets is made, a company might want to start on deciding

on a good marketing mix directly. But an important step before developing the marketing mix is

deciding on how to create an identity or image of the product in the mind of the customer. Every

segment is different from the others, so different customers with different ideas of what they expect

from the product. In the process of positioning the company:

1. Identifies the differential advantages in each segment.

2. Decides on a different positioning concept for each of these segments. This process is described

at the topic positioning here different concepts of positioning are given.

The process-data model shows the concepts resulting from the different activities before and within

positioning. The model shows how the predefined concepts are the basis for the positioning

statement. The analyses done of the market, competitors and abilities of the company are

necessary to create a good positioning statement. When the positioning statement is created, one

can start on creating the marketing mix. BOSCH positioned their products in the market according

to balance targeting and segmentation of both the dimension of the market (B2B & B2C)

BCG Matrix

BCG Matrix shows the product position in the market and their performance evaluation

following are examples of the BCG matrix

1. BOSCH Battery & spark plug STAR (high market share and high market growth)

2. BOSCH wiring assembly? Mark (low market share and unknown opportunities)

3. BOSCH fuel injector, power tools– CASH COWS ( market isn’t growing,

opportunities are limited)

4. BOSCH generators– DOG( market share is also low and low market growth

PLC( Product Life Cycle)

Successful management of product lifecycle from design to development is an essential aspect of product development. Companies need a robust solution that can assist them throughout the product lifecycle, i.e., from ideation to recycling and retirement. Companies need to have an enterprise-wide approach to enhancing their product lifecycle management abilities.

The Product Lifecycle Management (PLM) solution offered by Bosch Engineering and Business Solutions enables easy deployment of PLM and realizes early returns on investment (ROI). It offers integrated processes and automates workflow in product lifecycle management. It also aids clients in successfully tackling shorter product life spans and ever spiraling manufacturing costs.

With its enviable experience in the PLM domain, Bosch Engineering and Business Solutions delivers a product lifecycle management solution that can be a strategic contributor to your business goals. Bosch has a proven track record in delivering robust ERP based solutions across disparate industry verticals.

The PLM solution by Bosch optimizes best practices from your current PLM system. It also enables clients to manage complex, cross functional processes. The clients can increase profitability by merging numerous product development processes as the Bosch solution focuses on various key PLM areas such as design, manufacturing and services.

8,820.10

8,659.10

8,047.24

2013

2012

2011

Net Sales of BOSCH

Net Sales of BOSCH

Sales of the Company(3 Years)

Promotional Strategy

Marketing are the strategies adopted by the company to make unique their products from the

others. Today every company adapts a USP to compete into the market.

Approach Directly

company adopted the practice of approaching the customer directly along with the direct

interaction with the regular trade channel. With the company in understanding the buying

behavior and need of the customer and accordingly allocates their efforts and resources. (Like

approaching to the automobile manufacturers for selling components, and approaching the

dealer for direct marketing for after markets)

Media branding

Into this strategy company put effort in advertisement with the help of local paper media and

regional TV channels. One other strategy for enhance B2B market is giving advertisement on

automobile magazines and trade magazines

Direct market promotion

Like wall advertisement in the market, free checkup camp, auto show, rally events and

sponsor of various local events.

Growth Drivers

Consumer behavior

Much has been made in the news recently about allegations that carmakers in India have been indulging in

unfair practices. The debate has focused on whether customers have been overcharged for vehicle service, or

whether safety and technological complexities have simply increased the costs of vehicle maintenance and

repairs

That said, what has been missing in this debate is the voice of the customer as price is just one of the factors

that the customers are looking out for in their vehicle service experience

In the last five years of the India CSI study, convenience of location is consistently among the key reasons

vehicle owners select a workshop. Yet proximity of service workshops in India remains an issue for vehicle

owners, especially as new-vehicle sales have increased in areas that have few, if any, workshops.

Service quality is the greatest contributor to customer satisfaction with the service of the vehicle, and has been

steadily improving in recent years. In 2014, 95 percent of owners indicate that the work on their vehicle was

done correctly the first time.

The consistently high quality of service is evidence that the automakers and their dealer networks are working

hard through the use of processes and standards to make service a satisfying experience for their customers.

To ensure that customers receive a quality experience across the network, multiple service standards are

implemented, monitored, measured, evaluated and rewarded.

These processes and standards need to be continually enhanced and refined to keep up with customer

expectations that change dramatically over geography and time.

According to market study and many cases found that because of many decades of trust and excellence in

quality BOSCH enjoy a positive consumer behavior. To form a proper trust and brand loyalty it is taken many

decades and now BISCH become market leader in auto aftermarket segment.

When there is any replacement and new assembly for any component of automobiles and quality concern than

nothing is most preferred than BOSCH, it has more than 400 product line for different usage and more than

5000 service outlets. For its high grade tech excellence BOSCH tied-up with many leading automobile

company, so either it is B2B or B2C buying behavior of consumer is positively in BOSCH side.

Branding & Positioning

To make any product as a popular brand it is not single day game its take brand quality, excellence in terms of

technology and experience and BOSCH has all of this. company put their heart and soul to make a common

aftermarket products a international level brand, Product benchmarking is an essential tool for a company to

maintain its leadership position in the market. Getting an accurate insight about the performance of a product

in comparison with its competitors helps a company to benchmark its products against the best in the industry

and eliminate shortcomings.

Bosch Engineering and Business Solutions use the domain expertise for product benchmarking to understand

the insight of the product and assess technical and commercial aspects. The company uses diverse parameters

such as quality, time, and cost to assess the products and delivers a complete and accurate analysis. With this,

Bosch helps its customers to unveil their products in the market sooner and reduce the development cost.

Bosch Engineering and Business Solutions has the necessary experience and infrastructure to provide

excellent benchmarking solutions that can be adopted according to the customer’s requirements. It facilitates

the customer to design a better product by helping him understand industry benchmarks and competing

products.

Working with Bosch, the customer can have better knowledge about the competitors product to gain that all

important competitive edge in the marketplace. The experienced benchmarking experts at Bosch also help the

customer better position his products and get ahead of his competitors.

Packaging

BOSCH also create a revaluation in packaging they give their

German touch into their packaging also they cover entire nation

and many country so their development of packaging method is

also unique due to fast transit. They use aluminum sheet with a

soft fabric inside for sensitive component like few engine parts so

it’s completely damage proof. They use air tight plastic packs for hard material component like spark plug.

For glass component they use cardboards carton with soft thermocol packing inside, they use this method to

cut damage risk and reliable to transit.

Advertisement

Advertisement is one of the most important forms of communication. Companies or organizations can

communicate with the customers by making advertisements. Every day customers are faced with a lot of

advertising messages, so everyone has different opinions about advertisements. Some people say that

advertisement is crucial; others say it's a waste of time and energy. There are few examples of Bosch

advertisements campaign.

Promotional & communication strategy

Promotion is the method you use to spread the word about your product or service to customers, stakeholders

and the broader public.

Once you’ve identified your target market, you’ll have a good idea of the best way to reach them, but most

businesses use a mix of advertising, personal selling, referrals, sales promotion and public relations to

promote their products or services.

Here is few example of BOSCH

Through events

Channel & Distribution strategy

Gist of channel planning

Within the Automotive Technology business sector, the Automotive Aftermarket division manages the

supply, logistics and sales of automotive spare parts and Bosch products for retrofitting. In addition, services

include customer service for automotive products and systems. Bosch Automotive Aftermarket’s UK

headquarters and main distribution centre is located in Denham, Middlesex.

One of the tasks of the distribution centre is to supply Bosch customers – including car manufacturers,

wholesalers and garage workshops – with a wide range of manufacturer-approved spare parts.

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a

complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and

exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes

products made as Bosch original equipment, as well as aftermarket products and services developed and

manufactured in-house. More than 18,000 associates in 150 countries, as well as a global logistics network,

ensure that some 650,000 different spare parts reach customers quickly and on time. In its “Automotive

Service Solutions” operations, AA supplies testing and repair-shop technology, diagnostic software, service

training, and information services. In addition, the division is responsible for

Challenges faced by BOSCH

The Automotive Aftermarket division of Bosch’s flagship Motor Industries Company Limited has set itself an

aggressive target of 20% growth year on year. The division has been manufacturing a wide range of auto

components and accessories for inland and overseas exports. It is planning to expand the network of its

workshops under the Bosch Car Service (BCS) banner in the country, as part of its aggressive growth plans

for this year.

Bosch Car Service is equipped to service car brands across OE manufacturers, by offering genuine spare

parts, diagnostics and repair. The type and variety of services provided by the BCS workshop is superior to

that offered by general workshops thus resulting in higher customer satisfaction. BCS outlets are even

equipped to diagnose the common rail systems that are fitted in new generation diesel vehicles. The workshop

is also an authorized emission test center. Bosch has invested extensively in training its workshop employees

and exposing them to the latest technologies in the automotive industry.

According to Mr. Muralidharan, Deputy General Manager, Marketing, Automotive Aftermarket Division,

Motor Industries Company Limited (Mico), “India is one of the emerging car markets in the world. Almost

every major international car manufacturer is trying to carve a segment of its own.” Suzuki, Ford, General

Motors, Daimler Chrysler, Hyundai, Skoda, Fiat, Honda, Mitsubishi & Toyota have already set up

manufacturing facilities in India. “With many options being made available, the Indian consumer is now

extremely choosy and demanding. This presents a challenge for the Car Service Business. With technology

evolving at a rapid pace, Car Service Providers have to continually upgrade to newer technologies. This lays

stress on acquiring technical information and developing diagnostic capabilities. And this is where Bosch will

bring in the difference.”

Plans for the Future

The division will continue to introduce Bosch innovations in India to expand its footprint in the country. The

division is planning expansion of its network including Bosch Car Services, trade network, training programs

and customer loyalty programs.

Bosch and Mico, with its extensive experience, have acquired the reputation of being a competent workshop

partner. It is this experience that Bosch will apply in India to expand its service footprint.

BUSINESS FINANCE

GP Profit Margin: - GP/SALES*100

FY GP MARGIN%

2013 13.83%

2012 14.67%

2011 14.49%

NP Profit Margin: - NP/SALES*100

Direct Cost (Compare to previous year)….IN CR….

OPRATING EXP. FY13 FY12 DIFFERENCE Raw Materials 5,158.10 4,789.10 369 Power & Fuel Cost 107.00 108.50 1.5 Employee Cost 1,191.20 1,037.10 154.1 Other Manufacturing

Expenses 184.70 224.20 39.5

TOTAL 6641.00 6158.9 564.1 This calculation for direct expenses for company with year by year comparison and

differences

FY NP PROFIT MARGIN %

2013 9.64%

2012 10.61

2011 13.50%

Indirect Expenses

INDIRECT EXP FY13 FY12 DIFFERENCE

Selling and Admin

Expenses

662.18 635.94 26.24

Miscellaneous

Expenses

1,205.60 1,094.70 110.9

TOTAL 1867.78 1730.64 137.14

Fixed asset added during year Rs…….In Cr…….

YEAR FIXED ASSET

FY13 938.10

FY12 863.30

DIFFERENCE 74.80 In the year of 2013 there is a additional investment of 74.80 cr.

Working Capital requirement for the year Rs…….In Cr…….

YEAR CA CL WC

2013 3,722.20 1,770.40 1951.80

Debt/Equity ratio

YEAR Debt/Equity Ratio

FY13 0.04

FY12 0.03

The debt equity ratio identifies companies that are highly leveraged and therefore a higher

risk for investors. It indicates what proportion of equity and depth the company is using to

finance its assets.

Debt/equity ratio = TOTAL LIBILITIES/SHARE HOLDERS EQUITY

Top line and Bottom line

A company's bottom line is its net income, or the "bottom" figure on a company's income statement.

More specifically, the bottom line is a company's income after all expenses have been deducted from revenues. These expenses include interest charges paid on loans, general and administrative costs and income taxes. A company's bottom line can also be referred to as net earnings or net profits.

The top line refers to a company's gross sales or revenues. Therefore, when people comment on a company's "top-line growth", they are making reference to an increase in gross sales or revenues

Top line of Bosch (net sales) - 8820.10 cr.

Bottom line of Bosch (PAT) - 884.70 cr.

Du- pont analysis

HUMAN RESOURCE MANAGEMENT

Organization Structure

Job description

Job Description

Ass manager

Send me Jobs like this

1) Releasing purchase order in SAP for third party equipments & catalogue parts

2) Interact & co-ordinate for technical clarity with vendors for third party equipments

3) Follow-up with suppliers for on-time delivery

4) Follow-up with customs clearing agent and providing them with required

documents and customs duty amount for on time clearance of import

consignments

5) Supplier visits for follow up and relationship building

6) Coordination with internal functions such as END, PUQ & LOG for improvements

7) Reconciling suppliers accounts

8) Vendor development

9) Working knowledge on SAP is preferable

Salary:4,00,000 - 7,00,000 P.A

Industry:Industrial Products / Heavy Machinery

Functional Area:Supply Chain , Logistics , Purchase , Materials

Role Category:Purchase/Material Management

Role:Purchase Executive

Keyskills

Purchase OrderImportVendor DevelopmentMaterial ManagementAccountingMaterialsCustom

ClearanceThird PartyRelationship Building

Desired Candidate Profile

Education-

UG:B.Tech/B.E. - Mechanical, Diploma - Any Specialization

PG:Post Graduation Not Required

Doctorate:Any Doctorate - Any Specialization, Doctorate Not Required

B.E./ Diploma in Mechanical engineering with 5 to 9 years experience in mechanical catalogue parts & small

supporting equipments

Purchasing domain of capital goods industry preferably in machine building industry Knowledge of local

taxation, logistics & import procedures is essential.

Company Profile:

Bosch Limited

The Bosch Group is a leading global supplier of technology and services, in the areas of automotive

technology, industrial technology, consumer goods and building technology. In India, it operates through its

six subsidiaries with combined employee strength of nearly 25000 and a group turnover of around Rs. 11400

Cr. in 2011.

Bosch Limited, the flagship of Bosch Group in India is the largest auto component supplier in the country. It

has to its credit many laurels that set the industry standards.

We invite promising dynamic professional for a long term rewarding career with Bosch

View Contact Details

Training Needs

In every organization there is a primary need of training according to study of BOSCH

automotive I come to know about the specified training needs and their application

1. Training related quality performance: - To maintain quality in production.

2. Production Training:-To understand the gist of the production.

3. Training regarding marketing: - To give maximum efforts towards marking exercise.

4. Technology Training: - To fly with wind

5. Employee specified training: - to raise motivation level of the staffs

Organizational culture

Our values - what we build on Bosch has always been a value-driven company. Many of our values can be traced back to our founder

Robert Bosch; other values have changed or have arisen over the decades. Our values reflect the

manner in which we run our business: Our professional ethics in dealing with our business partners,

investors, employees and society.

Future and result focus Our actions are result-focused. This allows us to secure our future. It also creates a sound basis for the

social initiatives of the company and the foundation.

Responsibility and sustainability We act responsibly in the interest of our company, also taking the social and ecological impact of our

actions into consideration.

Initiative and determination We act on our own initiative, take entrepreneurial responsibility, and pursue our goals with

determination.

Openness and trust We communicate important company matters in a timely and open fashion. This is the best foundation

for a relationship built on trust.

Fairness We deal fairly with our colleagues and business partners, and view this fairness as a cornerstone of our

corporate success.

Reliability, credibility, legality We promise only what we can deliver, accept agreements as binding, and respect and observe the law

in all our business transactions.

Diversity We appreciate and encourage diversity for the enrichment it brings, and see it as essential for our

success.

CONCLUSION

Toward conclude the report I found that BOSCH automotive is fastest emerging company in

automotive sector. As I mention all the sector information it shows that automotive as a sector

is fastest growing sector worldwide, how it is developing in today’s world.

Then moving forward towards company, BOSCH automotive is market leader in auto

components and covering good number of market share. BOSCH also invest huge amount into

R&D to introduce new products.

It is also performing well in export and managing foreign country market.

BOSCH automotive also adopting good marketing strategy to hold the market, also improving

marketing techniques to perform well.

According to financial ratios it is clear that company move towards to make new bench mark

BOSCH automotive performing very well in terms of financial performance.

BOSCH automotive maintaining good organizational structure with well experienced

personnel, also creating huge number of job opportunities BOSCH create good market

impression.

BOSCH also put maximum effort on trainings to update themselves to sustain in this

competitive world.

Overall BOSCH automotives perform very good in the market, and according to their

performance company will create a history in near future.

BIBLIOGRAPHY

All data taken from the following links:-

www.Ibef.org

www.equitymaster.com

www.aceanalyser.com

www.fundoodata.com

www.bosch.in

www.mbaschool.com

www.aceanalyser.com