Final Book

1. Gender a. Male 47.5% b. Female 52.5% 2. Age a. 12-14 87.5% b. 15-16 5.0% c. 17-18 7.5%

3. Ethnicity a. Hispanic or Latino 7.5% b. African American 62.5% c. Asian 0% d. White 22.5% e. other 7.5% 4. How important is eating healthy? a. Very Important 67.5% b. Somewhat Important 17.5% c. Neutral 7.5% d. Somewhat unimportant 5.0% e. Not Important 2.5% 5. Why do you choose the foods that you do? a. Cost 15.0% b. Calories 10.0% c. Nutrition 22.5% d. Taste 37.5% e. No Choice 15.0%

6. What would you rather eat? a.Fast Food(Pizza, McDonalds,etc.) b. Home Cooked Meal c. Fruits and Vegetables d. Sweets 7. How important is daily exercise? a. Very Important b. Somewhat Important c. Neutral d. Somewhat Unimportant e. Not Important 8. Which is more important to your health?a. Eating Healthy b. Physical Activity 9. In the past week, which of these activities have you done? Check all that apply. a. Walking for Exercise b. Running c. Playing Sports d. Gym time at school/after school programe. All of the above f. None of the above 10. How many hours a day do you watch TV/play video games/on the computer, etc.? Choose one. a. 2 hours or less b. 3-5 hours c. 6 hours or more d. None

33.3% 43.6% 23.1% 0%

64.1% 17.9% 17.9% 0% 0%

8. Which is more important to your health? 42.1% 52.9%

9. In the past week, which of these activities have you done? Check

10.3% 12.8% 30.8%

d. Gym time at school/after school program 15.4% 43.6% 5.1%

10. How many hours a day do you watch TV/play video games/on the

46.2% 30.8% 23.1% 0%

11. Do you read nutrition labels? Choose one. a. Yes 42.1% b. No 50.0% c. I’m not sure what that is 7.9% 12. Who is your greatest influence on your eating habits/body image? Choose one. a. Parents 62.5% b. Teachers 5.0% c. Friends 12.5% d. Celebrities/tv 7.5%

The statistics below show a deeper evaluation of som

• 50% children do not read nutrition labels• 7.9% children do not know what a nutrition label • 62.5% children eating habits and body image are influenced by their parents• 12.5% children eating habits and body image are influenced by their friends• 35% children drink soft drinks/sodas more than any drink• 80% children have never been on a diet• 57.1% of the females believe eating healthy is very important• 78.9% of the males believe eating healthy is very important• 33.3% of the females drink water more than any drink• 10.5% of the males drink water more than any drink• 57.1% of the females believe daily exercise is very important• 72.2% of the males believe daily exercise is very important

Who is your greatest influence on your eating habits/body image?

The statistics below show a deeper evaluation of some of the questions from the pre-event

50% children do not read nutrition labels 7.9% children do not know what a nutrition label is 62.5% children eating habits and body image are influenced by their parents 12.5% children eating habits and body image are influenced by their friends 35% children drink soft drinks/sodas more than any drink 80% children have never been on a diet

of the females believe eating healthy is very important 78.9% of the males believe eating healthy is very important 33.3% of the females drink water more than any drink 10.5% of the males drink water more than any drink

exercise is very important 72.2% of the males believe daily exercise is very important

13. What do you drink the most? Choose one. a. Gatorade/Powerade b. Soda/Soft Drinks c. Water d. Juice

14. Have you ever been on a diet for your weight? Choose one. a. Yes b. No

event child survey

13. What do you drink the most? Choose

22.5% 35.0% 22.5% 12.5% 12.5%

14. Have you ever been on a diet for your weight?

20.0% 80.0%

1. Gender a. Male 50% b. Female 50%

2. Age a. 12-14 95% b. 15-16 5% c. 17-18 0% 3. Ethnicity a. Hispanic or Latino 17.5% b. African American 42.5% c. Asian 2.5% d. White 12.5% e. other 25%

4. How important is eating healthy? a. Very Important 72.5% b. Somewhat Important 15% c. Neutral 10% d. Somewhat Important 0% e. Not Important 2.5%

5. How important is daily exercise? a. Very Important 65% b. Somewhat Important 20% c. Neutral 12.5% d. Somewhat Unimportant 0% e. Not Important 2.5%

6. Which is more important to your health?a. Eating Healthy b. Physical Activity 7. In the past week, which of these activities have you done? Check all that apply. a. Walking for Exercise b. Running c. Playing Sports d. Gym time at school/after school program e. All of the above f. None of the above 8. How many hours a day to you watch TV/play video games/on the computer, etc.? Choose one.a. 2 hours or less b. 3-5 hours c. 6 hours or more d. None 9. Who is your greatest influence on your eating habits/body image? Choose one.a. Parents b. Teachers c. Friends d. Celebrities/TV e. None of the above 10. What do you drink the most? Choose one. a. Gatorade/Powerade b. Soda/Soft Drinks c. Water d. Juice

6. Which is more important to your health? 50% 50%

7. In the past week, which of these activities have you

10% 20% 27.5%

d. Gym time at school/after 12.5% 47.5% 2.5%

8. How many hours a day to you watch TV/play video games/on the computer, etc.? Choose one.

50% 20% 30% 0%

nfluence on your eating habits/body image? Choose one.

45% 22.5% 17.5% 12.5% 2.5%

What do you drink the most? Choose one. 30% 25% 15% 5%

11. Have you ever been on a diet for your weight? Choose one. a. Yes 45% b. No 55% 12. Did you attend the event “Moving to the Beat?”a. Yes 72.5% b. No 27.5% 13. Have you checked your heart rate in the past week?a. Yes 60% b. No 40% 14. How many laps have you walked around the gym in the past week? (NOT including the day of the event).a. 1-10 57.5% b. 10-20 17.5% c. 20+ 12.5% d. None 12.5%

ever been on a diet for your weight? Choose one.

12. Did you attend the event “Moving to the Beat?”

13. Have you checked your heart rate in the past week?

14. How many laps have you walked around the gym in the past week? (NOT including the day of the event).

(Above) WKU nurses help interacting with Boys and Girls Club

students.

(Left) WKU nurse teaches students how to take their resting heart

rate.

14. How many laps have you walked around the gym in the past week? (NOT including the day of the event).

ng with Boys and Girls Club

(Left) WKU nurse teaches students how to take their resting heart

1. How important is daily exercise for your health? Choose one. a. Very Important 66.7% b. Somewhat Important 22.2% c. Neutral 11.1% d. Not Important 0% e. Don’t care 0%

2. How many hours a day does your child spend watching tc/playing video games/ on the computer, etc.? Choose one. a. 2 hours or less 44.4% b. 3-5 hours 33.3% c. 6 hours or more 22.2% d. None 0%

3. How concerned are you about your child being overweight or obese? Choose one.a. Very concerned 22.2% b. Somewhat concerned 11.1% c. Neutral 22.2% d. Somewhat unconcerned 0% e. Not concerned 44.4%

4. Have you ever put your child on a diet to lose weight? Choose one.a. Yes 11.1% b. No 88.9%

5. Which is more important to your health? Choose one. a. Healthy eating 100.0% b. Physical activity 0%

6. How do you make food choices for your child? Choose one. a. Cost 11.1% b. Calories 0% c. Nutrition 66.7% d. Child’s Preference 22.2% e. Taste 0%

1. How important is daily exercise for your health? Choose one.

2. How many hours a day does your child spend watching tc/playing video games/ on the computer, etc.? Choose one.

3. How concerned are you about your child being overweight or obese? Choose one.

4. Have you ever put your child on a diet to lose weight? Choose one.

5. Which is more important to your health? Choose one.

6. How do you make food choices for your child? Choose one.

2. How many hours a day does your child spend watching tc/playing video games/ on the computer, etc.? Choose one.

1. Facts

www.mayoclinic.com- childhood obesity (http://aspe.hhs.gov/health/reports/child_obesity/

• Food advertising exposure affects rates of childhood obesity

• Annual sales of fast food to youth are about 27 billion

• Advertisers spend one billion on television, 4.5 billion on public relations, and 3 billion on packaging targeted towards chi

• Primary prevention is not an option for already overweight children (1 in 3)

http://www.whatischildhoodobesity.com/

• Childhood obesity is defined as a weight of 20% above the ideal weight for an individual’s specific height, gender, and weigh

• About 30% of kids in the US, Canada, and Australia are obese.

• Fat consumption of children has fallen in the last three decades.

• The same time that childhood obesity was increasing, the consumption of dietary fat was decreasing.

• Anti-obesity drug trying to get FDA approved

http://www.thedailybeast.com/newsweek/2007/12/05/the

• Childhood obesity links to type 2 diabetes, depression, acid reflux, asthma (1 in 3 kids are overweight)

• Coronary heart disease will increase by 16%

• More people will be sick and at the doctor, smaller life expectancy

• Special interests will suffer financially from a national strategy to attack the problem

• Unhealthy populations are less economically productive

http://www.nhlbi.nih.gov/health/public/heart/obesity/wecan/

• Same amount of energy in and out equals same weight over time

• Choose foods that have less fat and fewer calories

• Shop smart initiative with sample eating plans

• Getting active with the energy balance equation, make family time active time

childhood obesity (http://aspe.hhs.gov/health/reports/child_obesity/)

ertising exposure affects rates of childhood obesity

Annual sales of fast food to youth are about 27 billion

Advertisers spend one billion on television, 4.5 billion on public relations, and 3 billion on packaging targeted towards chi

on is not an option for already overweight children (1 in 3)

Childhood obesity is defined as a weight of 20% above the ideal weight for an individual’s specific height, gender, and weigh

, Canada, and Australia are obese.

Fat consumption of children has fallen in the last three decades.

The same time that childhood obesity was increasing, the consumption of dietary fat was decreasing.

obesity drug trying to get FDA approved

://www.thedailybeast.com/newsweek/2007/12/05/the-price-of-childhood-obesity.html

Childhood obesity links to type 2 diabetes, depression, acid reflux, asthma (1 in 3 kids are overweight)

Coronary heart disease will increase by 16%

nd at the doctor, smaller life expectancy

Special interests will suffer financially from a national strategy to attack the problem

Unhealthy populations are less economically productive

http://www.nhlbi.nih.gov/health/public/heart/obesity/wecan/

unt of energy in and out equals same weight over time

Choose foods that have less fat and fewer calories

Shop smart initiative with sample eating plans

Getting active with the energy balance equation, make family time active time

Advertisers spend one billion on television, 4.5 billion on public relations, and 3 billion on packaging targeted towards children

Childhood obesity is defined as a weight of 20% above the ideal weight for an individual’s specific height, gender, and weight.

http://www.nature.com/oby/journal/v9/n1/abs/oby20015a.html

• Social, Educational, and Psychological Correlates of Weight Status in Adolescents• Obese girls surveyed in 7th, 9th and 11th grades were found to

and more likely to have attempted suicide in the previous year; more likely to have been held back a grade; more likely to haconsidered themselves poor compared to average weight g

https://www.healthfoundation.org/hp_docs/What%20Kentuckians%20Think%20about%20Childhood%20Obesity.pdf

• 9 in 10 Kentuckians think childhood obesity is a problem• 55% of the people who do believe it is a problem, think it is a serious problem• 9 in 10 Kentuckians are in favor of physical activity requirements in schools • 87% of the people who are in favor of physical activity in schools are st• The percentage of childhood obesity in Kentucky is higher than in most states at at 37% versus 32% on average in other states

cdc.gov/obesity/childhood/basics

• BMI(Body Mass Index) - KY 31.3% = Obese• Obesity BMI of 30 or greater

2. Attitudes

http://olsonpr.com/2010/04/20/childhood-obesity

• Let’s Move Campaign by first lady Michelle Obama targets millions of kids by getting through on the Disn

• Beverage Industry has an 88% decrease in drinks at school and removal of soft drinks

• 2/3 of quick service restaurants now offer healthy choices for children as opposed to two years ago

http://www.pancommunications .com/prspeak/2011/09/a

• Wholly Guacamole of PAN Communications has started an obesity campaign which advertises that small choices matter

• They ask kids and parents to pick carrots instead of chips

• They have visited and talked to 2000 3rd, 4

http://nccic.acf.hhs.gov/poptopics/childobesity.html

• Federal and state initiatives to reduce childhood obesity

http://www.nature.com/oby/journal/v9/n1/abs/oby20015a.html

Social, Educational, and Psychological Correlates of Weight Status in Adolescents Obese girls surveyed in 7th, 9th and 11th grades were found to be less likely to hang out with friends, have severe emotional problems, and more likely to have attempted suicide in the previous year; more likely to have been held back a grade; more likely to haconsidered themselves poor compared to average weight girls


od obesity is a problem 55% of the people who do believe it is a problem, think it is a serious problem 9 in 10 Kentuckians are in favor of physical activity requirements in schools 87% of the people who are in favor of physical activity in schools are strongly in favor of it The percentage of childhood obesity in Kentucky is higher than in most states at at 37% versus 32% on average in other states

KY 31.3% = Obese

obesity-%E2%80%94-food-industry-steps-up/

Let’s Move Campaign by first lady Michelle Obama targets millions of kids by getting through on the Disn

Beverage Industry has an 88% decrease in drinks at school and removal of soft drinks

2/3 of quick service restaurants now offer healthy choices for children as opposed to two years ago

http://www.pancommunications .com/prspeak/2011/09/a-motherpr-pros-take-on-childhood-obesity

Wholly Guacamole of PAN Communications has started an obesity campaign which advertises that small choices matter

They ask kids and parents to pick carrots instead of chips

, 4th, and 5th graders in one month

http://nccic.acf.hhs.gov/poptopics/childobesity.html

Federal and state initiatives to reduce childhood obesity

be less likely to hang out with friends, have severe emotional problems, and more likely to have attempted suicide in the previous year; more likely to have been held back a grade; more likely to have


The percentage of childhood obesity in Kentucky is higher than in most states at at 37% versus 32% on average in other states

Let’s Move Campaign by first lady Michelle Obama targets millions of kids by getting through on the Disney Channel

Wholly Guacamole of PAN Communications has started an obesity campaign which advertises that small choices matter

• Includes education and family tendency sites

• Low income households equals more work and less time with children, the

http://www.aacap.org/cs/root/facts_for_families/obesity_in_children_and_teens

Obesity in childhood and adolescence can be related to:• poor eating habits • overeating or binging • lack of exercise (i.e., couch potato kids) • family history of obesity • medical illnesses (endocrine, neurological problem• medications (steroids, some psychiatric medications• stressful life events or changes (separations,• family and peer problems • low self-esteem • depression or other emotional problems

http://freshhealthyvending.com/healthy-vending/what

• Kids blame fast food restaurants • Kids say obesity runs in the family • In a poll of 1168, 78% of the kids were confused if they wer• Kids said they have tried losing weight. • KidsPoll revealed that 17% went on diet, 64% ate healthy and excised more, and 14% ate out less while 5% took medicines. http://www.apha.org/programs/resources/obesity/obesityactplan.htm

• Goal 1: Increase daily physical activity • Goal 2: Reduce amount of TV, videogames, and internet• Goal 3: Decrease the consumption of ener• Goal 4: Increase fruits, vegetables, whole grains, Skim milk and other nutritious foods• Goal 5: Create social, monetary, and policy

3. Beliefs

http://her.oxfordjournals.org/content/20/2/259.full

• Prevention of childhood obesity is a sensitive subject and the approach should be one of “First, do no harm”

Includes education and family tendency sites

Low income households equals more work and less time with children, therefore, children eat whatever

http://www.aacap.org/cs/root/facts_for_families/obesity_in_children_and_teens

Obesity in childhood and adolescence can be related to:

medical illnesses (endocrine, neurological problems) psychiatric medications)

stressful life events or changes (separations, divorce, moves, deaths, abuse)

vending/what-kids-think-about-childhood-obesity/

In a poll of 1168, 78% of the kids were confused if they were overweight or underweight. So education is obviously needed.

KidsPoll revealed that 17% went on diet, 64% ate healthy and excised more, and 14% ate out less while 5% took medicines.

http://www.apha.org/programs/resources/obesity/obesityactplan.htm

Goal 2: Reduce amount of TV, videogames, and internet Goal 3: Decrease the consumption of energy-dense, high-sugar/high-fat foods like soda, ice cream, junk food, and fast food. Goal 4: Increase fruits, vegetables, whole grains, Skim milk and other nutritious foods Goal 5: Create social, monetary, and policy-driven incentives that reinforce long-term environmental and behavioral change.

http://her.oxfordjournals.org/content/20/2/259.full

Prevention of childhood obesity is a sensitive subject and the approach should be one of “First, do no harm”

e overweight or underweight. So education is obviously needed.

KidsPoll revealed that 17% went on diet, 64% ate healthy and excised more, and 14% ate out less while 5% took medicines.

fat foods like soda, ice cream, junk food, and fast food.

term environmental and behavioral change.

Prevention of childhood obesity is a sensitive subject and the approach should be one of “First, do no harm”

• By pushing kids and allowing negativity into a campaign children are more prone to drastic measures such as eating disorders especially

among young girls

• There is a difference between prevention and treatment

• Avoiding misinformation, discrimination, prejudice, and taking an active role in not bla

• Childhood obesity is fueled by media reports which leave obese children and parents feeling blame, guilt, shame, and hopeless

http://www.washingtonpost.com/wp-srv/health/childhoodobesity/index.html

• 1/3 of US children are overweight leaving the health and productivity of a generation at risk

• Government interaction and you are where you live

• Slimming down schools and parents and the search for solution

http://eppi.ioe.ac.uk/cms/Default.aspx?tabid=2463

• Children’s views on obesity show that bullying is a normal occurrence

• Both boys and girls aspire to have lean body shapes that are unattain

• Overweight children encounter barriers such as lack of support when they try to take action to reduce the size of their bodie

http://www.unco.edu/cebs/psychsci/faculty/PaulKlaczynski/childhood

• The cultural and psychosocial atmosphere of childhood obesity

• Little overlap exists between parents and children’s beliefs on obesity

• Caucasian mothers exaggerated and disto

daughters

http://www.ers.usda.gov/Briefing/foodnutritionassistance/Funding/RIDGEprojectsummary.asp?Summary_ID=58

• Three-fourths of children live in food secure households

• Food insecurity is positively associated with overweight and risk of overweight children

• Older children who are food insecure are more likely to be overweight than those who are food secure.

http://www.cdc.gov/family/tips/ • eat healthy, be active, protect yourself and your family, manage stress, get check ups

to a campaign children are more prone to drastic measures such as eating disorders especially

There is a difference between prevention and treatment

Avoiding misinformation, discrimination, prejudice, and taking an active role in not blaming the victim

Childhood obesity is fueled by media reports which leave obese children and parents feeling blame, guilt, shame, and hopeless

srv/health/childhoodobesity/index.html

1/3 of US children are overweight leaving the health and productivity of a generation at risk

Government interaction and you are where you live

Slimming down schools and parents and the search for solutions

http://eppi.ioe.ac.uk/cms/Default.aspx?tabid=2463

Children’s views on obesity show that bullying is a normal occurrence

Both boys and girls aspire to have lean body shapes that are unattainable and likely to be unhealthy

Overweight children encounter barriers such as lack of support when they try to take action to reduce the size of their bodie

ttp://www.unco.edu/cebs/psychsci/faculty/PaulKlaczynski/childhood-obesity.html

The cultural and psychosocial atmosphere of childhood obesity

Little overlap exists between parents and children’s beliefs on obesity

Caucasian mothers exaggerated and distorted views of their daughter’s beliefs about ideal figures and desired heavier figures for their

foodnutritionassistance/Funding/RIDGEprojectsummary.asp?Summary_ID=58

fourths of children live in food secure households

Food insecurity is positively associated with overweight and risk of overweight children

e more likely to be overweight than those who are food secure.

eat healthy, be active, protect yourself and your family, manage stress, get check ups

to a campaign children are more prone to drastic measures such as eating disorders especially

Childhood obesity is fueled by media reports which leave obese children and parents feeling blame, guilt, shame, and hopelessness

Overweight children encounter barriers such as lack of support when they try to take action to reduce the size of their bodies

rted views of their daughter’s beliefs about ideal figures and desired heavier figures for their

foodnutritionassistance/Funding/RIDGEprojectsummary.asp?Summary_ID=58

MEDIA

FOR IMMEDIATE RELEASEFebruary 16, 2012

WKU Students to Raise Awar

BOWLING GREEN, Ky. take place at the Boys and Girls Club, Bowling Green.

WHO: Pam McIntyre, Executive Director

Abbey Kitchens, Unit Director Boys and Girls ClubBoys and Girls Club Students

WHAT: WKU PR students put on event at Boys and Girls Club.“Moving to the Beat” will host exercise activities which will allow students to participate in anhealthy lifestyle. The program will provide exercise routines, show inspirational videos, and teach students how to record and read healthy heart rates.

WHEN: The event begins 3 p.m. Friday, Feb.

WHERE: Boy and Girls Club

260 Scott Way Bowling Green, KY 42101 Gymnasium

*** To schedule interviews, contact Christopher Morris at (502) 321

MEDIA ADVISORY

FOR IMMEDIATE RELEASE CONTACT: Christopher Morris WKU Student (502) 321-2674

[email protected]

PHOTO/VIDEO OPPORTUNITIES Raise Awareness of Childhood Obesity at Boys and Girls Club

BOWLING GREEN, Ky. – “Moving to the Beat,” an awareness campaign on the importance of a healthy lifestyle, will take place at the Boys and Girls Club, Bowling Green.

Pam McIntyre, Executive Director Boys and Girls Club Abbey Kitchens, Unit Director Boys and Girls Club Boys and Girls Club Students

WHAT: WKU PR students put on event at Boys and Girls Club. “Moving to the Beat” will host exercise activities which will allow students to participate in anhealthy lifestyle. The program will provide exercise routines, show inspirational videos, and teach students how to record and read healthy heart rates.

The event begins 3 p.m. Friday, Feb. 17, and will end at 5:30 p.m.

Boy and Girls Club 260 Scott Way Bowling Green, KY 42101

*** To schedule interviews, contact Christopher Morris at (502) 321-2674.

###

CONTACT: Christopher Morris

[email protected]

eness of Childhood Obesity at Boys and Girls Club

an awareness campaign on the importance of a healthy lifestyle, will

“Moving to the Beat” will host exercise activities which will allow students to participate in and learn how to lead a healthy lifestyle. The program will provide exercise routines, show inspirational videos, and teach students how to

A focus group was conducted with seven children from Boys and Girls Club one week after the event. We were interested in

feedback about our event and measuring any change in behavior or attitude since our event took place

students have started exercising more in the past week. The children talked about how they learned how to check their pulse a

understood what a resting and maximum heart rate was. They talked about how many students have continued

week after the event. The seven children all gave positive feedback of the event and said they had a fun time and lear

can be fun, especially when exercising with friends

Focus Group: Seven children ages from 8-1

Sara: Walking to Mexico, that's what we are going to talk about.

We’re just going to ask you some questions; it’s not a test or anything.

OK, did any of you know how to check your heart rate before the event?

If you knew it before raise your hand. Group: (four raised their hand)

Sara: And then if you learned how to do it at the event raise your hand.

Group: (two raised hand for at the event)

Sara: So have you guys continued your walk to Mexico?

Group: Some responded no, one girl said at gym time

Sara: So you guys have done it a little more at gym time?

Group: One child responded “at school”

Sara: OK, how many laps do you guys normally walk around the gym?

Group: 10, 77, one girl responds 80 all together

Sara: OK so does everyone walk about 5 laps?

Group: One responds “yes 5”

Sara: OK, here's a question, have any of you guys exercised more at home since our event?

Group: One boy runs, another boy says there is football, soccer, and basketball. Another boy asks what about tag? Like you run in ta

girl responds that her mom makes her walk 18 laps around a dog place before she goes to school and after school. Sara: 18 laps wow

Sara: So is there anything specific you guys do at home when you exercise?

Group: A boy goes to his friend's house and does the tr

Sara: Have any of you all played with the Wii before because that is a lot of exercise?

Group: Kinect and Zumba

A focus group was conducted with seven children from Boys and Girls Club one week after the event. We were interested in

measuring any change in behavior or attitude since our event took place. We found th

students have started exercising more in the past week. The children talked about how they learned how to check their pulse a

understood what a resting and maximum heart rate was. They talked about how many students have continued

week after the event. The seven children all gave positive feedback of the event and said they had a fun time and lear

can be fun, especially when exercising with friends.

12

Walking to Mexico, that's what we are going to talk about.

it’s not a test or anything.

OK, did any of you know how to check your heart rate before the event?

And then if you learned how to do it at the event raise your hand.

So have you guys continued your walk to Mexico?

Some responded no, one girl said at gym time

you guys have done it a little more at gym time?

OK, how many laps do you guys normally walk around the gym?

10, 77, one girl responds 80 all together

OK so does everyone walk about 5 laps?

OK, here's a question, have any of you guys exercised more at home since our event?

One boy runs, another boy says there is football, soccer, and basketball. Another boy asks what about tag? Like you run in ta

esponds that her mom makes her walk 18 laps around a dog place before she goes to school and after school.

So is there anything specific you guys do at home when you exercise?

A boy goes to his friend's house and does the treadmill

Have any of you all played with the Wii before because that is a lot of exercise?

A focus group was conducted with seven children from Boys and Girls Club one week after the event. We were interested in receiving

We found that 4 out of the 7

students have started exercising more in the past week. The children talked about how they learned how to check their pulse and

understood what a resting and maximum heart rate was. They talked about how many students have continued their “Walk to Mexico” the

week after the event. The seven children all gave positive feedback of the event and said they had a fun time and learned that exercising

One boy runs, another boy says there is football, soccer, and basketball. Another boy asks what about tag? Like you run in tag. One

esponds that her mom makes her walk 18 laps around a dog place before she goes to school and after school.

Sara: OK, so how many people in your family exercise at home?

Group: One responds not me, another responds just me and my mom

Sara: So you and your mom exercise? What do you do?

Sara: What do you guys do to exercise?

Group: One says zumba, another says “I play football”, one says soccer, one says basketball, some more respond soccer, basketball,

football Sara: How many of you have brothers or sisters?

Group: 5 raise their hand

Sara: Ok, now put your hands down. How many of you exercise or do some type of sport or just exercise with your brothers or sisters?

Group: One reply she is on a softball team, one says he plays basketball

Sara: Ok so here is another question for you guys. How many of you do some sort of exercising with your parents?

Group: Practice football, run, jog, sometimes they ride bikes

Sara: Do you guys exercise more with your siblings or your parents?

Group: Some say siblings and others say parents

Sara: What are some kinds of exercises you guys could do inside your house?

Group: Zumba, Wipeout on the Kinect for XBOX 360, pushups and sit

Sara: Can someone tell me something you learned at the event, “How to walk to Mexico”?

Group: How to take my pulse, how to walk to Mexico, how to exercise with your friends

Sara: Do you think it was fun exercising with your friends?

Group: Yeah

Sara: Ok, Here is another question for all of you. What was your favorite activity at the event?

Group: Dance, Walking to Mexico, jump roping, running the relay races, cone running

Sara: Why do you think your heart rate is important while you exercise?

Group: So you know how much you need to exercise, so you don’t exercise too much or too little.

Sara: Do your parents, or do your friends, or do your teachers tell you how much you need to exercise?

Group: Both No and Yes. One girl replies 60 minutes.

Sara: A day or a week?

Girl: “He said a day but mostly a week”, another kid replies 4 hours a week.

Sara: And who told you that, your parents or your teachers? How do you know that?

Group: Teachers. A girl replies 30-60 minutes a day.

Sara: Who told you that?

Girl: Yesterday there was this lady that came to our school and told us only 30 to 60 minutes a day.

Sara: Ok. She points to a kid raising his hand and says “what were you going to say?”

Boy: Staff

OK, so how many people in your family exercise at home?

One responds not me, another responds just me and my mom

ou and your mom exercise? What do you do?

One says zumba, another says “I play football”, one says soccer, one says basketball, some more respond soccer, basketball,

or sisters?

hands down. How many of you exercise or do some type of sport or just exercise with your brothers or sisters?

she is on a softball team, one says he plays basketball

here is another question for you guys. How many of you do some sort of exercising with your parents?

Practice football, run, jog, sometimes they ride bikes

Do you guys exercise more with your siblings or your parents?

and others say parents

What are some kinds of exercises you guys could do inside your house?

Zumba, Wipeout on the Kinect for XBOX 360, pushups and sit ups

Can someone tell me something you learned at the event, “How to walk to Mexico”?

How to take my pulse, how to walk to Mexico, how to exercise with your friends

Do you think it was fun exercising with your friends?

Ok, Here is another question for all of you. What was your favorite activity at the event?

Dance, Walking to Mexico, jump roping, running the relay races, cone running

Why do you think your heart rate is important while you exercise?

So you know how much you need to exercise, so you don’t exercise too much or too little.

Do your parents, or do your friends, or do your teachers tell you how much you need to exercise?

Both No and Yes. One girl replies 60 minutes.

“He said a day but mostly a week”, another kid replies 4 hours a week.

And who told you that, your parents or your teachers? How do you know that?

60 minutes a day.

Yesterday there was this lady that came to our school and told us only 30 to 60 minutes a day.

Ok. She points to a kid raising his hand and says “what were you going to say?”

One says zumba, another says “I play football”, one says soccer, one says basketball, some more respond soccer, basketball,

hands down. How many of you exercise or do some type of sport or just exercise with your brothers or sisters?

here is another question for you guys. How many of you do some sort of exercising with your parents?

Sara: We have a few questions more and then were finished. Can eating certain foods affect your health?

Group: Replies together “ yes”, a boy replies ” becaus

cavities. Another boy adds, “and you can get Diabetes.”Sara: Alright here is a question for all of you. How many of you love fast food?

Group: Everyone raises their hand.

Sara: Ok, what are your favorite places?

Group: Taco Bell, McDonalds, Wendy’s Sara: Do you guys eat there often?

Group: Mostly Yes, with one or two No’s.

Sara: Alright, Do you think fast food is healthy?

Group: Mostly No, one or two yes, one boy responds, “it

Another child says, “only if you get the foods that are healthy.”Sara: So you guys think they have healthy and unhealthy food at fast food restaurants?

Group: About equal amount said yes and no.

Sara: If you guys go to McDonalds, and they say you can have fries or apples with your

happy meal which would you pick? Group: One says apples

Sara: Ok so if you would say apples raise your hand.

Group: Two raise their hand.

Sara: Alright if you would pick fries raise your hand.

Group: Three raise their hand. One child says she hardly goes there.

Sara: Do you understand the difference between a resting heart rate and a maximum heart rate?

Group: Yes, No, one responds the resting heart rate goes d

heart rate pumps fast. Sara: So did you guys understand that right now, you

rate because you are not doing any high activity.

rate. Why is it important to know both?

Group: A boy replies,” so like you don’t use all your energy like you could keep on running and running.

Sara: Does anyone want to say anything about the event? Did you all have fun at the event?

Group: yells YES back

Sara: Well that is all the questions we have. We are going to add up all the laps you have done so far and tell you what state you

in by now.

We have a few questions more and then were finished. Can eating certain foods affect your health?

Replies together “ yes”, a boy replies ” because candy makes you fat.” A girl adds,” candy can make you fat, and it gives you

cavities. Another boy adds, “and you can get Diabetes.” Alright here is a question for all of you. How many of you love fast food?

Alright, Do you think fast food is healthy?

Mostly No, one or two yes, one boy responds, “it depends on what you get.”

Another child says, “only if you get the foods that are healthy.” So you guys think they have healthy and unhealthy food at fast food restaurants?

, and they say you can have fries or apples with your

Ok so if you would say apples raise your hand.

Alright if you would pick fries raise your hand.

ree raise their hand. One child says she hardly goes there.

Do you understand the difference between a resting heart rate and a maximum heart rate?

Yes, No, one responds the resting heart rate goes down a little. A girl replies, “The resting heart rate is like slow, and the resting

understand that right now, you’re sitting here. If you were to check your pulse now, that would be your resting heart

rate because you are not doing any high activity. But if you start running and jumping and exercising, that would be your maximum heart

A boy replies,” so like you don’t use all your energy like you could keep on running and running.

ay anything about the event? Did you all have fun at the event?

Well that is all the questions we have. We are going to add up all the laps you have done so far and tell you what state you

e candy makes you fat.” A girl adds,” candy can make you fat, and it gives you

heart rate is like slow, and the resting

’re sitting here. If you were to check your pulse now, that would be your resting heart

t if you start running and jumping and exercising, that would be your maximum heart

Well that is all the questions we have. We are going to add up all the laps you have done so far and tell you what state you would be

The nursing students helped the children record their maximum heart rates on their lanyards at the end of the exercising actievent. With the data collected on their lanyards, wshould be for a child their age. According to the results from the lanyards, we found that only one child had his maximum heashould be for a child his age.

During the event, the children were challenged to their full potential during each exercise activity in order to get the most accurate maximum heart rate at the end of the event.

Target Maximum Heart Rate during Exercise

• 7 years old- 213 beat per minute • 8 years old- 212 beats per minute • 9 years old- 211 beats per minute • 10 years old- 210 beats per minute • 11 years old- 209 beats per minute • 12 years old- 208 beats per minute • 13 years old- 207 beats per minute • 14 years old- 206 beats per minute • 15 years old- 205 beats per minute • 16 years old- 204 beats per minute • 17 years old- 203 beats per minute • 18 years old- 202 beats per minute

The nursing students helped the children record their maximum heart rates on their lanyards at the end of the exercising actievent. With the data collected on their lanyards, we used the following chart to determine if the child’s maximum heart rate was where it should be for a child their age. According to the results from the lanyards, we found that only one child had his maximum hea

challenged to their full potential during each exercise activity in order to get the most accurate maximum

Exercise

Lanyard Results

The nursing students helped the children record their maximum heart rates on their lanyards at the end of the exercising activities at the f the child’s maximum heart rate was where it

should be for a child their age. According to the results from the lanyards, we found that only one child had his maximum heart rate where it

challenged to their full potential during each exercise activity in order to get the most accurate maximum

“Walk to Mexico” was an exercise program we presented to Boys and Girls Club

an easy and fun way to be physically active. We figured out that 2,000 steps around the gym equaled one mile. The closest distance

between Bowling Green and Mexico is 1,159 miles. We got the children excited by telling them that if they walked

times they would have “walked” to Mexico! They were very excited to be able to tell friends and family that as a Boys and Gir

were going to “Walk to Mexico.”

After the main exercising activities were over at the event, we

moment. As a large group, we counted how many laps each individ

on the first day!

We kept track of all of the laps on a chart and left it with Boys and Girls

we presented to Boys and Girls Club to adopt alongside their regular gym activities t

We figured out that 2,000 steps around the gym equaled one mile. The closest distance

between Bowling Green and Mexico is 1,159 miles. We got the children excited by telling them that if they walked

times they would have “walked” to Mexico! They were very excited to be able to tell friends and family that as a Boys and Gir

After the main exercising activities were over at the event, we encouraged all of the students to start their “Walk to Mexico”

moment. As a large group, we counted how many laps each individual walked and added them together. As a group, they walked 303 laps

s on a chart and left it with Boys and Girls Club, so they could continue their “Walk to Mexico.”

to adopt alongside their regular gym activities to encourage

We figured out that 2,000 steps around the gym equaled one mile. The closest distance

between Bowling Green and Mexico is 1,159 miles. We got the children excited by telling them that if they walked around the gym 11,590

times they would have “walked” to Mexico! They were very excited to be able to tell friends and family that as a Boys and Girls Club they

encouraged all of the students to start their “Walk to Mexico” that very

together. As a group, they walked 303 laps

their “Walk to Mexico.”

Team PRide spread awareness of childhood obesity through their campaign with a variety of different media outl

station, Twitter and Facebook.

Story posted on WBKO website after they interviewed

team member at the event.

ide spread awareness of childhood obesity through their campaign with a variety of different media outl

Story posted on WBKO website after they interviewed The story is reposted onto another popular news website

based in London, England.

ide spread awareness of childhood obesity through their campaign with a variety of different media outlets such as a local TV

The story is reposted onto another popular news website

Boys & Girls Club of Bowling Green posted pictures

from our event on their Facebook page. The story by

WBKO was also posted onto their wall for the

community to read.

This Twitter account tweets about important news stories

in the state of Kentucky.

Local TV station, WBKO, links story from website onto

Twitter account.

Boys & Girls Club of Bowling Green posted pictures

from our event on their Facebook page. The story by

WBKO was also posted onto their wall for the

account tweets about important news stories

WBKO, links story from website onto

Team PRide easily stayed within the $300 budget with the help of our inthe activities at our event from Boys and Girls Club, such as jump ropes, cones, etc.

In-kind Donations:Lanyard pages: Printed by WKU classroom printer $12

Flip Chart $10

Subtotal: $22

Expenses: Pens and yarn for lanyards $10

Subtotal: $10

Total Campaign Cost: $10

Team PRide easily stayed within the $300 budget with the help of our in-kind donations and being able to borrow mthe activities at our event from Boys and Girls Club, such as jump ropes, cones, etc.

$12$10$22

$1010

10

kind donations and being able to borrow materials needed for

Sara Sotelo is majoring in Public Relations and Spanish. She p

relations. She enjoys volunteering and spending time with family. Sara also recently got engaged and is exciting to begin wed

planning! Throughout the process of the campaign,

planning process.

Amina Kardasevicis a Public Relations major and a Business Administration minor. Upon graduation, she plans to move to

move out of Bowling Green to jump start her career in the Public Relations f

station and learning the basics of the communication industry. Throughout the process of the campaign, Amina worked with

the creative design process and event planning details.

Mitchell Boggs is a Public Relations Major and a Sales Minor. He wants to do P

sports industry when he graduates. He has interned with promoters in the motorcycle racing industry and for one of the top sp

agents in the motorcycle racing industry.

group.

Chris Morris is a Public Relations Major and an Athletic Coaching Minor.

Industry after graduating in May. He is currently doing internships with Southern

Bowling Green Hot Rods. Throughout

Girls Club and was a part of the event planning process.

is majoring in Public Relations and Spanish. She plans on moving to Louisville, Ky.

relations. She enjoys volunteering and spending time with family. Sara also recently got engaged and is exciting to begin wed

Throughout the process of the campaign, Sara helped coordinate with volunteers and was a part of the creative

is a Public Relations major and a Business Administration minor. Upon graduation, she plans to move to

move out of Bowling Green to jump start her career in the Public Relations field. Amina enjoys interning with the local radio


the creative design process and event planning details.

a Public Relations Major and a Sales Minor. He wants to do Public Relations, Sales, or Marketing in the action

sports industry when he graduates. He has interned with promoters in the motorcycle racing industry and for one of the top sp

otorcycle racing industry. Throughout the campaign, Mitchell helped operate the event and assisted with the focus

is a Public Relations Major and an Athletic Coaching Minor. He plans to work in the Sports

He is currently doing internships with Southern Kentucky Soccer and the

the process of the campaign, Chris helped coordinate with the Boys and

Girls Club and was a part of the event planning process.

to pursue a career in public

relations. She enjoys volunteering and spending time with family. Sara also recently got engaged and is exciting to begin wedding

was a part of the creative

is a Public Relations major and a Business Administration minor. Upon graduation, she plans to move to

ield. Amina enjoys interning with the local radio


, Sales, or Marketing in the action

sports industry when he graduates. He has interned with promoters in the motorcycle racing industry and for one of the top sports

operate the event and assisted with the focus

He plans to work in the Sports

Soccer and the

the process of the campaign, Chris helped coordinate with the Boys and

Final Book

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Transcript of Final Book