Breif

Propose a new idea for an art and design magazine that will sit along side existing magazines of the same genre. Focus on product identity and a range of products to work in conjuction. The design magazine area is already quite saturated so �nd a gap in the market that will make your magazine stand out. Web and print based media must be used in the range.

Product

Inspire magazine showcases art and design work from student to professional standard. The magazine uses a varietyof stock to make it more interactive. Tabs, fold out pages and perforated corners are a few of the interactive elements. The magazie will be released quarterly and is priced at £7. The cover of the magazine needs to stand out frm the shelfso I have designed a very simple plain white cover with a black logo, in hope that it will stand out amoungst the jumbleof other multicoloured magazine covers in the existing market.

Range

The magazine comes in a snug �t case made from thick board. The case is to protect the magazine from damage.There is also a designer’s kit which includes essential equipment like pencils and a sketchbook which every designer needs.The designer’s kit also comes with a hard case to protect to contents.There is an ‘app’ for the iPhone created for anyone to upload their design work for free. The work can be viewed by anyonewho downloads the app and prizes will be given to the 5 best pieces of work.

Distribution

The magazine will feature in stores such as WHSmith and in main supermarkets in the design magazine section.The designer’s kit will sit along side the magazines within the month of the launch to create more awareness of the brand.The ap will be available on the App store to Apple iPhone and iPad owners.