Final Assessment Details MA505 T2 2015 After Moderation

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    Melbourne Institute of Technology Prepared by Dr VK Trimester 2, 2015

    SCHOOL OF BUSINESSAssessment Details

    Master of Professional Accounting

    MA505

    Marketing & Management

    Trimester 2, 2015

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    Melbourne Institute of Technology Prepared by Dr VK Trimester 2, 2015

    1. ASSESSMENT SUMMARY

    ASSESMENT TASK RELEASE DATE DUE DATE A B

    LEARNING

    OUTCOMES

    ASSESSED

    Assessment Task 1: Mid Test Week 3 Week 4 7% a,e,f

    Assessment Task 2: On-going

    participation on forum

    integrated on moodle platform

    and face-to-face

    Week 1 Aggregate

    calculated week 12

    10% a-g

    Assessment Task 3

    Presentation

    Week 3 Weeks 11 8% a-g

    Assessment Task 4

    Researched Written Report

    Weeks 3 Weeks 11 25% a-g

    Assessment Task 5

    Exam (3 hours)

    Final Exam hurdle is 45%

    End of

    Semester

    Date/Time as

    Published50% a,b,c,e,f,g

    TOTALS 35% 65% 100%

    Task Type: Type A: unsupervised, Type B: supervised.

    2. ASSESSMENT DESCRIPTIONS AND MARKING GUIDES

    Assessment Task 1; Mid-Test: 7%

    You will be required to sit in the first hour of week 4s Lesson

    You will have 6 multiple choice questions (3 marks) from chapters 1, 13 & 14 of Pride & Ferrel

    (2012); and very short answers (4 marks) from chapters 4 and 6 of Samson & Daft (2012).

    Assessment Task 2; On-going forum participation: 10%

    Forum questions are put on the moodle on weekly basis and will be left opened for only a fortnight.

    For example week ones forum question will be opened on Monday of week one and will be closed

    on Monday of week three. Final marks will be accumulated in week 12 and recorded in grading

    system in the ams before final examination.

    You are required to read the weeks lecture materials and text books than answer the on-line forum

    questions completely with practical answers wherever possible... You are welcome to comment

    constructively of your peers answers too.

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    Melbourne Institute of Technology Prepared by Dr VK Trimester 2, 2015

    Assessment Task 3; Group work has Part A and B

    Please note that preferably groups of 3-4 to be formed in week three where names to be given to

    tutor.

    Part A(Task 3) : Presentation: 8%

    Please note that you are advised to have your presentation in power-point form where Part A (i) isthe critique of the peer review article by Peltier and Naidu (2012); and Part A (ii) is desk-top

    research of companys information analysis, synthesis and evaluation with marketing and

    management theories, comparing critical concerns of Peltier and Naidus hypothesis to real social

    network practices and reflection of how social network is used and managed in an Australian

    Organisation. Please remember to develop original power-point with in-text slides references

    including a reference list. Remember that straight reading or mere lecture styles will not score a

    pass. Your group presentation is needed to be interactive and plan critically to engage audience

    participation. Provide some handouts to the class. Then upload power-point onto the link provided

    in MITs ams moodle

    Part B(Task4): Research Written Report: 25%Firstly you are required to critically analyse the article by Peltier and Naidu (2012) in a cooperative,

    collaborative and equitable form where all members of your group need to work together to

    complete your research written report. There must be evidence that each member of the group

    has contributed to the work of the group.

    Secondly you are required to research practically which Australian businesses are using e-marketing

    & e-management to market and manage their business. The project requires that the group analyse

    and comment which of the theoretical factors from the article and from your weekly learningsare

    being applied by businesses in real life that of e-marketing and e-management. Please demonstrate

    evidence/s of performance business growth if applicable to your practical research analysis.

    Students need to provide at least 7 academic journal articles inclusive of the article that the group

    has analysed to complete this researched and practical assignment.

    Note: Assessment Criteria for Parts A & B will be uploaded on your moodle platform in week 5.

    After presentation of Part A and Part B of assignment 3, you are required to uploaded on MITsams

    moodle within week 11 or towards end of week 11 before end of week 12

    Assessment Task 5; Final Examination: 50%

    You will be provided revision of critical chapters and please check your examination timetable

    towards the end of the summer semester. Final Examination Due after Week 12, during examperiod .Weighting is 50 % of marks and will be a 3 hour closed book written examination. There is a

    hurdle for students in the final exam i.e MA students must obtain at least 45% of your final exam.