Final Askari Bank Rm

7/31/2019 Final Askari Bank Rm

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SAYYED ADNAN SHABBI

FAISAL MEHMOOD ANJU

5381-FMS/MBA/F11


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EXECUTIVE SUMMARY

Askari Bank was incorporated in Pakistan on October 9, 1991 as a public limited

company. It commenced operations on April 1, 1992. Askari Bank has since expanded

into a network of 245 branches / sub-branches, including 31 dedicated Islamic banking

branches, and a Wholesale Bank Branch in the Kingdom of Bahrain. As at December 31,

2011 the Bank had equity of Rs. 17.8 billion and total assets of Rs. 343.8 billion, with

919,096 banking customers, serviced by their 5,994 employees.

Askari bank offers solutions for branch banking, corporate and investment

banking, consumer banking & Islamic banking.

To meet the organizational goals and objectives and to fulfill the expectations of

the stakeholders Askari bank practices different aspects of relationship marketing.

Employees seek to understand customers financial problems and provide them with most

suitable products and services.

Askari bank strongly believes that the interests of the Bank & the employees are

inseparable. Askari bank tries to create a we culture where there is mutual trust and

respect for each other. Staff welfare has always been a priority. New initiatives like

hospitalization plan, car buy- back facility and home loan insurance have added new

dimensions to the staff-care policy and motivated them to out-perform Askari

competitors.

Benefits that Askari bank gets by relationship marketing are increase in customer

base, market share of deposits & advances, revenue.


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TABLE OF CONTENTS

INTRODUCTION ............................................................................................................................................. 1

VISION ....................................................................................................................................................... 2

MISSION .................................................................................................................................................... 2

CORE VALUES ............................................................................................................................................ 2

PRODUCT OFFERINGS ................................................................................................................................... 3

BRANCH BANKING..................................................................................................................................... 3

CORPORATE & INVESTMENT BANKING .................................................................................................... 3

CORPORATE BANKING .......................................................................................................................... 4

INVESTMENT BANKING ......................................................................................................................... 5

CONSUMER BANKING ............................................................................................................................... 5

AGRICULTURAL BANKING ......................................................................................................................... 6

ISLAMIC BANKING ..................................................................................................................................... 6

ALTERNATE DELIVERY CHANNELS ............................................................................................................. 7

INTERNET (I.NET) BANKING .................................................................................................................. 7

CALL CENTER ......................................................................................................................................... 7

AUTOMATED TELLER MACHINE (ATM) ................................................................................................. 8

RELATIONSHIPS ............................................................................................................................................. 9

CUSTOMERS .............................................................................................................................................. 9

EMPLOYEE ............................................................................................................................................... 10

CORPORATE SOCIAL RESPONSIBILITY ..................................................................................................... 11

BENEFITS OF RELATIONSHIP MARKETING .............................................................................................. 11


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INTRODUCTION


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INTRODUCTION

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INTRODUCTION

Askari Bank was incorporated in Pakistan on October 9, 1991 as a public limited company. It

commenced operations on April 1, 1992 and is principally engaged in the business of banking, as

defined in the Banking Companies Ordinance, 1962. The Banks shares are listed on Karachi,

Lahore and Islamabad stock exchanges.

Askari Bank has since expanded into a network of 245 branches / sub-branches, including 31

dedicated Islamic banking branches, and a Wholesale Bank Branch in the Kingdom of Bahrain.

A shared network of 5,319 online ATMs covering major cities of Pakistan, internet banking (i-

net) and call centers operating on 24/7 basis supports the alternate delivery channels for customer

service.

In addition to commercial banking (SME/Corporate), investing banking, insurance, leasing,

Askari bank is also providing fund management services through its wholly owned subsidiary

AIML.

As at December 31, 2011 the Bank had equity of Rs. 17.8 billion and total assets of Rs. 343.8

billion, with 919,096 banking customers, serviced by their 5,994 employees. Askari Investment

Management Limited and Askari Securities Limited are subsidiaries of Askari Bank primarily

engaged in managing mutual funds and share brokerage, respectively.


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INTRODUCTION

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VISION

To be the bank of first choice in the region

MISSION

To be the leading bank in Pakistan with an international presence, delivering quality

service through innovative technology and effective human resource management in a

modern and progressive organizational culture of meritocracy, maintaining high ethical

and professional standards, while providing enhanced value to all their stakeholders, and

contributing to society.

CORE VALUES

Integrity is the most valued standard in whatever they do. They understand that their

commitment to satisfy customers needs must be fulfilled within a professional and

ethical framework. They subscribe to a culture of high ethical standards, based on the

development of right attitudes. The intrinsic values, which are the corner stones of their

corporate behaviour, are:

COMMITMENT TEAMWORK SERVICE FAIRNESS INTEGRITY

CUSTOMERS

Passionate abouttheir customers

success,delighting them

with the quality of their service

EMPLOYEES

Caring for theirpeople and

helping them togrow

COMMUNITIES

Dedication towardssocial developmentand improvementin quality of life

REGULATORS

Exemplarycompliance,

governance andbusiness ethics

INVESTORSA distinctiveinvestment,delivering

outstandingperformance,

return andvalue.


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PRODUCT OFFERINGS


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PRODUCT OFFERINGS

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PRODUCT OFFERINGS

BRANCH BANKING

Through a branch

network in major

cities, towns and

cantonments, made

up of conventional,

corporate, consumer, Islamic, as well as agricultural banking service branches, They aim

to provide their customers with a wide range of offerings catering to all their banking

needs.

Mahana Bachat

Paishgi Munafa

Value Plus Deposit

Current Account

Savings Account

Investment Certificates

Rupee Traveler Cheques

Bancassurance

CORPORATE & INVESTMENT BANKING Askari Bank understands the unique business

requirements of their corporate and institutional


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PRODUCT OFFERINGS

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clients, and accordingly the Banks Corporate an d Investment Banking Group (CIBG)

strives to meet their expectations through provision of customized and relationship based

banking approach.

CORPORATE BANKING

Corporate Banking works on a long-term relationship based business model to provide a

single point within the Bank for meeting all business requirements of its corporate and

institutional customers, including public sector enterprises, with the primary objective of

enhancing customer service. Dedicated relationship managers for each of their corporate

client ensure customer satisfaction, which remains top priority. Their relationship

oriented outlook focuses upon providing a complete array of tailored financing solutions,

that are practical and cost effective, some of which include:

Working Capital Facilities

Term Loans

Structured Trade Finance Facilities

Letters of Guarantee

Letters of Credit

Fund Transfers / Remittances

Bill Discounting

Export Financing

Receivable Discounting


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PRODUCT OFFERINGS

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INVESTMENT BANKING

Investment Banking offers various and tailored financial solutions including debt

syndications, project finance and advisory services, debt placements through capital

markets as well as structured trade finance facilities. Whether a company is seeking to

access the local or cross border syndications and debt capital markets, project financing

needs, advisory services related to M&A or the local equity capital markets for raising

capital.

CONSUMER BANKING

Askari Banks consumer

finance is focused on enhancing

retail portfolio through new and

improved initiatives and products. Special attention is given to business opportunities

involving strategic alliances to earn sustainable returns, with greater emphasis on secured

form of consumer lending and an aim to increase product offerings while improving and

maintaining quality of asset portfolio.

Ask4Car

Personal Finance

Mortgage Finance

Visa Debit Card

Master Credit Card


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PRODUCT OFFERINGS

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AGRICULTURAL BANKING

Agricultural banking products and

services are specifically designed for

Pakistans crop farming, other

farming and rural business segment.

Such products and services, some of which are listed below, offer improved and efficient

delivery and control mechanism for meeting increased demand for credit by the farmers

in easy, accessible and affordable manner.

Kissan Ever Green Finance

Kissan Tractor Finance

Kissan Livestock Development Finance

Kissan Farm Mechanization Finance

Kissan Aabpashi Finance

ISLAMIC BANKINGWith the help of Shariah advisor and professional bankers, Askari Islamic banking

provides Riba free and Shariah Compliant solutions to various customer segments

through a modest branch network in major cities of Pakistan. It offers following main

products:

IJARAH VEHICLE FINANCE


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PRODUCT OFFERINGS

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HOME MUSHARKAH

ALTERNATE DELIVERY CHANNELS

INTERNET (I.NET) BANKING

Askar is I.Net banking assures convenient banking from the comfort

of your home. Now, customers are no longer required to wait in long

and worrisome queues to request a financial transaction, 24/7 balance

inquiry, statement of accounts, fund transfer, utility bill payment etc.

CALL CENTER

Askaris Call Center provides a single point of contact for all of its

customers, yet offer unique and individualized services on real


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PRODUCT OFFERINGS

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time information for its time-conscious customers; it is operated 24/7 and service

customers for providing information of products and services, handling inquiries,

attending requests.

AUTOMATED TELLER MACHINE (ATM)

Askari Bank is a member of two electronic ATM inter-bank connectivity platforms i.e.,

MNET and 1-link. Through this shared network of online 5,319 ATMs including Askari

Banks 256 dedicated ATMs covering major cities in Pakistan supports the delivery

channels for customer service. It provides services of e-banking and payment system

products.


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RELATIONSHIPS


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RELATIONSHIPS

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RELATIONSHIPS

To meet the organizational goals and objectives and to

fulfill the expectations of the stakeholders Askari bank

practices different aspects of relationship marketing.

Customers are the core depositors of the bank and are

considered blood for the banking industry.

CUSTOMERS

Knowing their customers and the needs of the customers is

the key to their business success. Their products and services

are as diverse as their market segments. Their client

relationship managers are well equipped and well trained to

provide the most efficient and personalized service to the

customers. Askari Bank is proud of its pioneering role in

providing the most modern and technologically advanced

services to its 919,096 relationships.

Fairness, truthfulness and transparency govern their customer relationships in

determining the transactional terms, conditions, rights and obligations. Employees seek to

understand customers financial circumstances or problems and provide them with most

suitable products and services. All employees ensure that any advice given to a customer


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RELATIONSHIPS

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is honest and fairly expressed and restricted to only those services or products where the

bank has the relevant expertise and authority.

Askari bank provides quality services with tailor made product mix to its valued

customer to meet their financial needs to build and retain long term relationship.

EMPLOYEE

"Unusual effort on part of the employees who are apparently

ordinary workers is one of the key indications of a superior

enterprise" Askari banks staff is its most valuable asset. The

human resource philosophy at Askari bank focuses on multi-

talent hiring, professional grooming, requisite training and

merit based reward system. Bank lays great emphasis on the

development and nurturing of "Askari Culture", a cohesive

teamwork, where each relies on the strength of the other and

together they achieve common objectives

Staff welfare has always been a priority. New initiatives like hospitalization plan, car

buy- back facility and home loan insurance have added new dimensions to the staff-care

policy and motivated them to out-perform Askari competitors. Employee productivity

enhancement is organized through extensive in-house and external training programs.

Askari continue to offer opportunities for people to develop their knowledge, skills and

personalities, thus ensuring greater self-fulfillment and progression in the organization.


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RELATIONSHIPS

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They strongly believe that the interests of the Bank and the employees are inseparable. At

Askari they try to create a we culture where there is mutual trust and respect for each

other. They encourage ownership behavior so that everyone feels responsible for the

performance and reputation of the Bank. They are committed to develop and enhance

each employees skills and capabilities through exte nsive in house and external training

programs and job rotations. In order to ensure meritocracy, their appraisal system is

purely performance based.

CORPORATE SOCIAL RESPONSIBILITYCorporate Social Responsibility is an integral part of the

way they do business. In order to fulfill their CSR

objectives, they attempt to promote public interest by

encouraging community growth and development through

sponsoring social service events, supporting education, sports, and environment and also

contribute in socio-cultural activities .

BENEFITS OF RELATIONSHIP MARKETINGIncrease in customer base.

Increase in market share of deposits & advances.

Increase the revenue.

Customers trust the bank and show low or no resistant to new service offering.

Low switchover rate.

Can gain some great feedback both positive and negative.


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REFERENCE

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REFERENCE

Mr. Abdul Majeed

Vice President,

President Support Office,

Askari Bank ltd

Contact # 00447574744281 (Currently In UK for vacations)

Final Askari Bank Rm

Documents

Transcript of Final Askari Bank Rm