Final Argus Rate Card
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955 Oliver Road, Room UC 2014B, Thunder Bay, Ontario P7B 5E1 2010/201 1 Rate Card The Argus is Lakehead University’s student newspaper and #1 print media source to reach Thunder Bay’s student population. Being Thunder Bay’s highest distributed student newspaper, with a weekly distribution of 3,000 issues, you will have the potential to directly reach over 8,000 Lakehead University students, faculty, staff, and alumni as well as additional community exposure through our affordable and highly effective advertising opportunities. Did you know that a Lakehead University Student will contribute approximately $50 000.00 to the city of Thunder Bay over their educational tenure. Don’t be left behind; ensure that you will increase your awareness amongst Thunder Bay’s youth and future. The Argus is a diverse weekly publication, which offers week long exposure compared to a one-shot daily advertisement provided in the Chronicle Journal. The 2007 Canadian Campus Market Research Study found that 44% of students will read 4 out of 4 campus newspaper issues, thus campus newspapers have a higher readership amongst students over every other print media source. Additionally, it was found that 84% of students were likely to notice advertisements in their student newspaper . What does all of this information mean for you and your organization? You will be provided with the best possible exposure and share of mind with the student market that quite simply cannot be obtained in any other way . Maximize Your Advertisement’s Exposure! Y our message is important and students want to be informed. Did you know that 95% of all University students read at least one out of every fourth issue of their campus newspaper? Furthermore, nearly 80% of students believe that campus newspaper advertising is useful to their needs! So why not ensure that your message reaches nearly everyone possible and book consecutive ads. The Argus’ recent ly revamped discount packages will not only save you money and provide you with even more added value, but will most importantly ensure that you will maximize your message’s exposure. T he a vera ge s t u de n t ne ws pa per is rea d b y 3.2 di ere n t rea ders, t h us y o u ca n reac h a tar ge te d a u die nce of o ver 11,000 rea ders! Over 80% of students said they w ere likely to notice ads in their student new s pa per. 4 7% of s t u de n ts will use disc o u n ts t ha t are s peci fcall y geare d t o war d t he m . Student new s pa pers have a 44% w eekly readershi p, w hich is higher than any other for m of print m edia. Business Manager: Giovanni Scalzo Email: [email protected] Cell: 807-473-7322 Fax: 807-343-8803
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955 Oliver Road, Room UC 2014B, Thunder Bay, Ontario P7B 5E1
2010/2011 Rate Card
The Argus is Lakehead University’s student newspaper and #1 print media source to
reach Thunder Bay’s student population. Being Thunder Bay’s highest distributed student
newspaper, with a weekly distribution of 3,000 issues, you will have the potential to
directly reach over 8,000 Lakehead University students, faculty, staff, and alumni as wel
as additional community exposure through our affordable and highly effective advertising
opportunities.
Did you know that a Lakehead University Student will contribute approximately $50 000.00
to the city of Thunder Bay over their educational tenure. Don’t be left behind; ensure that
you will increase your awareness amongst Thunder Bay’s youth and future.
The Argus is a diverse weekly publication, which offers week long exposure compared to a
one-shot daily advertisement provided in the Chronicle Journal. The 2007 Canadian Campus
Market Research Study found that 44% of students will read 4 out of 4 campus newspaper
issues, thus campus newspapers have a higher readership amongst students over every other
print media source. Additionally, it was found that 84% of students were likely to notice
advertisements in their student newspaper. What does all of this information mean for you
and your organization? You will be provided with the best possible exposure and share o
mind with the student market that quite simply cannot be obtained in any other way.
Maximize Your Advertisement’s Exposure!Your message is important and students want to be informed. Did you know that 95% of al
University students read at least one out of every fourth issue of their campus newspaper?
Furthermore, nearly 80% of students believe that campus newspaper advertising is useful
to their needs! So why not ensure that your message reaches nearly everyone possible and
book consecutive ads. The Argus’ recently revamped discount packages will not only save
you money and provide you with even more added value, but will most importantly ensure
that you will maximize your message’s exposure.
T he a vera g
e s t u de n t
ne ws pa per
is rea d
b y 3.2 di e
re n t
rea ders, t
h us y o u
ca n reac h
a tar ge te d
a u die nce o
f o ver
11,000 rea
ders!
Over 80% of students said they w ere likely to notice ads in their student new s pa per.
4 7% of s t u
de n ts will
use disc o u
n ts t ha t
are s peci fc
all y
geare d t o w
ar d t he m .
Student new s pa pers have a 44% w eekly readershi p, w hich is higher than any other for m of print m edia.
Business Manager: Giovanni ScalzoEmail: [email protected]
Cell: 807-473-7322Fax: 807-343-8803
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955 Oliver Road, Room UC 2014B, Thunder Bay, Ontario P7B 5E1
2010/2011 Advertising Rates
The Argus measures 16 inches high by 10.25 inches wide. The following advertising optionsand rates will be in effect from July 1, 2009 until April 30, 2010:
Ad Type Ad Size Ad Rate Additional (all dimensions in inches) Colour Rate
Business Card 2” high X 3.5” wide $22.50 + $30
1/8 Page 4” high X 5” wide $60 + $70
Horizontal Banner 2” high X 10.25” wide $68 + $75
1/4 Page 8” high X 5” wide $102 + $115
Vertical Banner 16” high X 2” wide $108 + $120
1/2 Page 8” high X 10.25” wide $190 + $210
Full Page 16” high X 10.25” wide $310 + $300
S tud e nts o n av e r ag e hav e a d isc r e c io nar y
inc o m e o f $2 0 6 a m o nth.
T he a vera g
e iss ue of
a ne ws pa pe
r is rea d
b y a s t u de
n t f or 24
m i n u tes.
The Argus allows for specic advertisement placement requests when available. An additional 10% fee will be applied when givenspace is available; otherwise the Argus reserves the right to place the ad at its best discretion. Specic advertisement placement mustbe conrmed no less than 48 hours prior to the Friday advertisement material deadline.
Discount Packages
1. Book 5 Consecutive ads for 10% off your totaladvertising package
2. Book 10 Consecutive ads for 15% off your totaladvertising package, plus you will receive 1 week of free colour advertising, and receive free ad placementfor 3 issues*
3. Book 20 or more Consecutive issues for 20% off yourtotal advertising package and receive 2 weeks of freecolour advertisements, and specic ad placement in 5issues*
* Free colour can only be applied when extra colour space is availableat the request of the advertiser. Specic ad placement locationscannot always be guaranteed due to limited space; thus, they must
be conrmed no less than 48 hours prior to the Friday advertisement material deadline.
Advertisement Design
Are you too busy or unsure how to spice up your advertisement? Welthere is no need to worry, leave all of the creative work to us! TheArgus will design your custom advertisement for a one time fee of $40All advertisement designs will require your approval before publicationso you can rest assured that we will run a high quality representativeadvertisement for you and your organization. Advertisement designsmust be conrmed no less than 48 hours before the advertisingdeadline.
Technical specifcations
• The Argus utilizes Adobe Photoshop• All advertisements must be submitted in Acrobat PDF, JPG, or Tiff formats
• All advertisements must be sized and print ready when submitted• Ads not in image format (such as MS word) have to be re-createdand will include a charge for graphic design
Business Manager: Giovanni ScalzoEmail: [email protected]
Cell: 807-473-7322Fax: 807-343-8803
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955 Oliver Road, Room UC 2014B, Thunder Bay, Ontario P7B 5E1
Contract Terms
• All advertisements must be approved through a signed contract
by both the Argus and the advertiser before the advertisement ispublished.
• Total prices are subject to GST.• Advertisement materials are to be prepared by the advertiserand received by no later than 1 P.M. Friday before publishing.No exceptions will be made.
• Advertisements that are not print ready may be subject to anadditional 10% fee.
• Ads must be approved and signed before insertion if not cameraready.
• The Argus is a part of the Lakehead University Student Union(LUSU) and reserves the right to refuse publication of anyadvertising material that goes against LUSU policies.
September Issues Ad Deadline
2010.09.13 2010.09.10
2010.09.20 2010.09.17
2010.09.27 2010.09.24
October Issues Ad Deadline
2010.10.04 2010.10.01
2010.10.18 2010.10.15
2010.10.25 2010.10.22
November Issues Ad Deadline
2010.11.01 2010.10.29
2010.11.08 2010.11.05
2010.11.15 2010.11.12
2010.11.22 2010.11.19
2010.11.29 2010.11.26
January Issues Ad Deadline
2011.01.10 2011.01.07
2011.01.24 2011.01.21
2011.01.31 2011.01.28
February Issues Ad Deadline
2011.02.07 2011.01.04
2011.02.14 2011.02.112011.02.28 2011.02.25
March Issues Ad Deadline
2011.03.07 2011.02.04
2011.03.14 2011.03.11
2011.03.21 2011.03.18
2011.03.28 2011.03.25
* All advertisement materials must be submitted by the Friday prior to printing by 1 P.M.
Any bookings or additional questions can beforwarded to the Argus Business Manager:
Giovanni Scalzo
Argus Business Manager
(807) 473-7322 - cell
(807) 343-8803 - fax
2010/2011 Publishing Schedule
Business Manager: Giovanni ScalzoEmail: [email protected]
Cell: 807-473-7322Fax: 807-343-8803
April Issues Ad Deadline
2011.04.04 2011.04.01
