final and complete.docx
Transcript of final and complete.docx
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This report is dedicated to my parents
For their endless love, support and encouragement.
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STUDENT DECLARATION
This is to certify that I have completed the Internship Project Report SkyeyeImpe!
in partial fulfillment of the re"uirement for the a#ard of $egree of %achelor of
%usiness &dministration at 'lo(al Institute )ahore. This is an original piece of #ork
* I have not su(mitted it earlier else#here.
$ate+ anuary -, /01 Signature+
Place+ Skyeye Impe 2ame+ Tayya( 2aveed
3niversity 4nrollment 2o.
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Global Institute Lahore (GIL)
Internship Report ro!e"t
ON
S#$E$E I%E&
RO'ECT TITLE
Analin* an+ ,in+in* the Debt re"o-er perio+ an+ "re+it pa.ent perio+
Sub.itte+ in artial /ul/ill.ent o/ the re0uire.ents o/
Un+er Gra+uate ro*ra. (UG)
Sub.itte+ b
TaabNa-ee+
11A23A42332566
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A"7no8le+*.ent
First and foremost I #ould like to epress my thanks to 'od (ecause of 5is love and
strength that 5e has given to me to finish this log(ook as my internship report. I do
thank for 5is (lessings to my daily life, good health, healthy mind and good ideas.
This internship report is important to fulfill part of the program criteria that is a
re"uirement to fulfill the %achelor Program in %usiness &dministration at Global
Institute Lahore. I kno# that there are still many lacks of arranging this report even
#hen doing my jo( training and I thank to those #ho have supported me to perform
the jo( training up to carrying out this report. 5ere(y I #ant to give my special
thanks to6
7 Special thanks to 89r. &nas Tari"8 for give opportunity to me to learn and get the
real #ork eperience.
7 9r. 9uhammad %ilal &hmed: ecellence in supervision and devotion to inspired
during my internship. ;ithout his untiring assistance, direction, encouragement,
comments, suggestions, continuous guidance, support, ideas and constructive
criticism throughout this internship, this internship program could not (e #ell.
7 9r. 9oa
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E9e"uti-e Su..ar
The follo#ing report descri(es the activities carried out during internship at the S=>4>4
I9P4?!: Skyeye Impe is the flooring company #hich import and eport flooring material from
the other countries. The major part of the SkyeyeImpe demand on its import of flooring
material from the other countries. The document contains information a(out the organi
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Intro+u"tion;5..............................................................................................................1
9issionABision+:........................................................................................................1
Balues....................................................................................................................1
Depart.ents;5.............................................................................................................-
o %oard of $irector...............................................................................................C
o Dhief 4ecutive Efficer.....................................................................................C
o &udit $epartment..............................................................................................C
o Finance..............................................................................................................C
o Sales * marketing.............................................................................................C
o 5uman Resource...............................................................................................C
o Services..............................................................................................................C
o International.......................................................................................................C
ro+u"t .i9;5..............................................................................................................C
%ar7et %i9;5.............................................................................................................0
Promotion+:.............................................................................................................0
S8ot Analsis;5..........................................................................................................01
SkyeyeImpe S;ET analysis /0....................................................................01
Strengths..............................................................................................................01
;eaknesses..........................................................................................................01
Epportunities.......................................................................................................01
Threats.................................................................................................................01
E9planation o/ S8ot Analsis..................................................................................0-
Strength+:................................................................................................................0-
;eakness.............................................................................................................0-
roble......................................................................................................................./
,inan"ial analsis......................................................................................................0
,inan"ial Ratios........................................................................................................G
Debtor
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Dreditor turnover ratio+:..........................................................................................G
&verage collection Period+:.................................................................................G
,in+in*s;5...................................................................................................................
Con"lusion;5..............................................................................................................@
Su**estion;5...............................................................................................................1
Re/eren"es;5...............................................................................................................-
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Intro+u"tion;5
Skyeye Impe is a pri-ate.anu/a"turin* "o.panin )ahore, Pakistan;ith42e.ploeesthe
company is much larger than the average manufacturing company.
SkyeyeImpe flooring is fully conforming to the international standards. %y adopting 'ermanyadvanced manufacturing facilities, international leading technologies, Skyeye Impe (ecomes
the leading company in the field of flooring. Dom(ining rolling and paint:cutting together. The
all flooring material #hich they use they imported it from the different countries. SkyeyeImpe
products have passed the inspectation of Dhina %uilding 9aterial $etection Denter, 2ational
Sporting 'oods Denter as #ell as 2ational Fireproofing Dheck Denter.
The #ide use of Skyeye Impe flooring in many famous (uildings around the Pakistan not only
creates a glorious name for its products, (ut also verify its relia(ility and high "uality. Its
diversity and a(undant colors can greatly satisfy the demands from the aspects of design and
utility performance. $ue to its advantages like over:long useful life and environment protection,
Skyeye Impe flooring has an ama
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4mployee )oyalty
Dustomer satisfaction
4nvironment friendliness
Dontinuous 'ro#th
Technology &dvancement
@R oli"ies ro"e+ures;5
Skyeye Impe, are committed to#ards a mode of management that aims at (uilding a
#ork force that is motivated and aligned to organi
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Depart.ents;5
The Dompany have different departments #hich are #orking nationally and internationally, the
hierarchy of the company is like that %oard of directors and then there is a D4E of the company
#ho is responsi(le for the loss and profit of the company then there is an audit $epartment
#hich regulates the company audit and then there are main departments in #hich marketing
and sale department have more further su(sidiaries #hich are #orking nationally and
internationally.
1OD
D4E &udit $epartment
Finance Sales *9arketing 5uman Resource Services
International 2ational
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o %oard of $irector
o Dhief 4ecutive Efficer
o &udit $epartment
o Finance
o Sales * marketing
o 5uman Resource
o Services
o International
o 2ational
ro+u"t .i9;5
The SkyeyeImpe has a #ide range of Floors.
0. )aminate Floors
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. 5ard#ood Floors
G. Resilient Floors
. )inoleum Floors
@. 2on:Slip Floor
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1. Stain Resistant Floor
-. ;ooden Pattern Flooring
. 9ulti:Function Flooring
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C. &rtificial 'rass
0/. &ntistatic Floors
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00. Sports Floors * Surfaces
Their services include not only supply of material (ut also their installation and after sales
service.
%ar7et %i9;5
The marketing mi of SkyeyeImpe has (een changing over time #ith more and more products
(eing added such that today it has 00 products.
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Eur marketing mi depends mainly on the product and product marketing, (ut #e are also
leveraging a lot more in our presence in channels than on our direct national (randing. The
channels are the key to our recent gro#th and our prospects for additional gro#th.Product
marketing has to emphasi
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Dire"t %ail;5
SkyeyeImpe using mail shots to get the attention of customers is very common and is done via
the postal system. 4:mails can also (e used to do the same jo( and can (e the more cost:effective
approach. Promotions such as leaflets, (rochures and ne#sletters are often the main content for
mail shots, although there are no limitations. 9ail shots can reach a large audience, cheaply.
Tele.ar7etin*;5
They also use telemarketing. Telephone calls can (e used to make independent sales or
can (e used as a follo# up procedure to mail shots. Ence a customer has received and
(ro#sed your mail, they may have little or no intention to act and so a telephone call may
just (uild up their level of interest.
Sur-e = Resear"h;5
9arket research is one of the most important areas of marketing.SkyeyeImpe company
(elieve that #ithout the research, you #ill find yourself making #rong decisions andunnecessary spending that #ill eventually lead to (usiness failure. Researching the market
#ill help you find ans#ers to ho# much you #ill price your product, #ho to sell it to and
#here Jto name a fe#K. It #ill also give you an insight into the (est methods of
penetrating the market and (ecoming competitive.
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S8ot Analsis;5
SkyeyeImpe S;ET analysis /0
Strengths ;eaknesses
Product diversity
4tensive distri(ution channel in major cities
of Pakistan
Successful marketing and advertising
campaigns
Proactive and progressive
)o# pricing
9uch #eaker (rand a#areness
;eak distri(ution
)ack of consumer kno#ledge
Shortage of Funds
Epportunities Threats
'ro#ing ne# designs and models
$iversification
Increase in market day (y day
Imitators
Dompetition
local (rands in different countries
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E9planation o/ S8ot Analsis
Stren*th;5
The strength of SkyeyeImpe is that it has #ide variety of products and they are different and
uni"ue from each other.
SkyeyeImpe has etensive distri(ution channel in all the major cities of Pakistan like
Islama(ad, =arachi, )ahore, Pesha#ar etc.
They have very attractive and (eautiful (ooklets, emails and advertisement channels that make
them different from other.
The special group of people is #orking on this task and making it more effective, instead of the
one that #aits for things to happen and then tries to adjust to them.
?ea7ness+:
Skyeye impe major #eakness is lo# pricing due to competition. There are many other local
companies #ho provide the copy of our product in much cheaper price.
SkyeyeImpe is ne# in market and the company name is not a #ell kno#n name in the market.
&s our (usiness is a(out import and eport so #e need large amount of investment to (ook the
order.
&s time is passing our (usiness is epanding day (y day and to epand our (usiness #e have to
(uild strong and (ig distri(ution channel.
People have very little kno#ledge a(out flooring. They didnLt give importance to (rand in
flooring they are not a#are a(out (rands in flooring.
Opportunities;5
The (est opportunity skyeye impe have they are creating ne# designs and models day (y dayand they are updated #ith all the need of time.
Skyeye impe has diversification in its product firstly they started #ith laminate flooring no#
they are dealing in all type of flooring. The flooring for sports clu(, 'ym, housing etc.
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Threats+:
The (iggest threat skyeye impe is facing is Imitators that anyone else can make his (rand and
come in the market.
There is very much Dompetition in flooring a lot of companies is adding in this competition #ith
ne# products and style.
There are a lot of local (rand in different countries #ho can sell their product in cheap prices and
(reak our market share.
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roble.;
The SkyeyeImpe Dompany is flooring company #ho Import the #ood flooring from other parts
of the #orld such as laminated flooring. The company is going through lots of difficulties #hile
importing from other country. ;hen company orders the #ood flooring from other countries
they have to pay full payment in advance in order to get the product and from consumer they
charge @/M payment in advance and remaining @/M they charge after the full delivery of the
product. The pro(lem is that #hen (uyer goes into the #orld market for importing #ood flooring
they have to pay all in once and #hen other retailer (uy from the seller #hoLs imports #ood
flooring have to pay @/ percent of the payment instead of all in once. Dompany (orro#s the
money from (anks or other financial institute in order to pay fully amount #hile ordering.
5o#ever, company has to pay high interest to get the full amount from the (anks or other
financial institute. In this #ay company credit is increasing and they have to pay interest on all
the amount they have (orro# or share their profit due #hich there profit ratio decreases. The
difficulty SkyeyeImpe is facing no# is (ecoming a huge pro(lem. Dompany is going into more
de(t as #ell as credit and has reduced profit. Therefore, company has less profit #hile doing this
(usiness (ecause profit they are making they have to pay interest from it so in the end of they
have very less profit in hand. This is the major pro(lem #hich the company is facing right no#
and this pro(lem is reducing the profit share of the company. This thing must need to ( resolve.
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S7eeI.pe9
In"o.e State.ent
,or the
earEn+e+
De"e.ber 46B
arti"ulars 264 26
Sales -/,//,/// -1,G/,///
Dost of goods sold J,//,///K J,0/,///K
Gross pro/it B22B222 4B2B222
Salaries -,C/,/// ,0/,///
Effices or storesupplies @1,C/ GC1,///
Repair *maintain 0,C/,/// 0,@,G@3tilities %ills 0,C@,/// ,C1,//
&dvertising epenses ,@,/// ,@,///
Transport * travelling 0,0C,@1 0,@1,1//
Net pro/it 62B24B 66B32BF3
Ta 0@/@-G 0-1G0
ro/it a/ter ta9 34B36 FB
S7eeI.pe9
,inan"ial
analsis
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1alan"e Sheet
As
on
De"e.ber46B
Assets 264 26
Current Assets
Dash -/G C/G
&ccount Receiva(le 0CCGG 0/G1///
Total D.& /-C1@1 /01G
Plant and e"uipment @1/// ////$epreciation JMK @0/ G//
Fied &ssets 1/C0/ @0//
Total Assets HFFH 34F
liabilities an+ o8ners
e0uit&ccount paya(le @1///@ @@0/
other D.) 1//// -00///Trade creditor 1--0 G//1/
Total C:L 0@--1 0@G-
)ong term de(t @@/G 1////
Retain 4arning @C@11 @////
Total Liabilities HFFH 34F
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,inan"ial Ratios
Debtor
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A-era*e pa.ent perio+;5
& companyHs average paya(le period. $ayLs paya(le outstanding tells ho# long it takes a
company to paits invoices from trade creditors, such as suppliers.
A-era*e pa.ent perio+JG1@A D.T.R
Debtor
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,in+in*s;5
The average collection period in /0G and /0 #as 1-.-@ and C.@@ #hich indicates thataverage collection period is improving #hich is good for company. $e(tor turnover ratio and
credit turnover ratio is also improved from the last year as $TR and DTR in /0G is 0.00 and
0./ on the other side in /.- and /.C0. &verage payment period in /0G is [email protected] and&verage payment period in /0 it is //.0 #hich sho# that it had increase from the last year
#hich is not good for the company and this thing should (e improved to make company
performance (etter. If #e see from the past record the company performance is improved fromthe last year.
Con"lusion;5
I have learned the follo#ing things during my internship at Skyeye Impe.
0. E(serve and learn ho# professional manage themselves at #ork place and met
their assigned deadlines.
. I go through different departments during my internship. In accounts department I have learned from professional accounts that ho# (ooks
of accounts are maintained practically and also #orked in payroll department and
learn a(out their salary related accounts. I have also assisted the manager in conducting intervie#s and manage cvLs of
applicants and also called them for intervie#s.
G. This #as a fantastic eperience for me to #ork #ith this dynamic and honest staff
over there.
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Su**estion;5
The company can implement one thing in order to prevent this difficult situation is that company
can look for the investors or make some short contracts on #hich company donLt have to pay
high interest rate or share their profit. They can also make some sleeping partners #hom only
investment can (e use and they can give some little part in profit or they can make some change
in company polices that they can take full payment from the (uyerAcustomer. They can also make
contract #ith any (ank #ho can lend some money to Skyeye Dompany in order to gro# their
(usiness and (ecome partner in the profit instead of taking interest from the company. The
Skyeye Impe company can give those investor little (it of profit and save their self (y not
paying high interest to the (anks or other financial institute. This #ay company can make profitand get to kno# more investor in the market to gro# their (usiness.They can also solve this
pro(lem (y making sleeping partners or contract #ith some financial institutes on lo# interest
rate.
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Re/eren"es;5
http+AA###.ifloor.comAlaminate:flooring:(rand:#arshttp+AA###.consumerreports.orgAcroAflooringA(uying:guide.htm
http+AA###.fcne#s.netA/0GA/-Aflooring:companies:make:the:grade:in:consumer:
reportsA
http+AA###.consumerreports.orgAcroAflooringA(uying:guide.htmhttp+AA###.consumerreports.orgAcroAflooring.htm
http+AA###.marketing::you.comAmarketing:channelA#ood:floors:marketing.html
http+AA###.mplans.comAofficeOfurnitureOmakerOmarketingOplanAmarketingOmiOfc.phphttp+AA###.decora.com.pkAvinylflooringA
http+AA###.made:in:china.comAcsAhot:china:productsA;oodOFlooring.html
gclidNDj/=4Qi&""E/%R$yomkvCy@C4%4iQ&pBQ$OaureQ$"4%#Rm"5:)2Rj;T>a&ok&P5&Q
http+AA###.firstfloor.com.pkADorporate.asp
http://www.ifloor.com/laminate-flooring-brand-warshttp://www.consumerreports.org/cro/flooring/buying-guide.htmhttp://www.fcnews.net/2013/07/flooring-companies-make-the-grade-in-consumer-reports/http://www.fcnews.net/2013/07/flooring-companies-make-the-grade-in-consumer-reports/http://www.consumerreports.org/cro/flooring/buying-guide.htmhttp://www.consumerreports.org/cro/flooring.htmhttp://www.marketing-4-you.com/marketing-channel/wood-floors-marketing.htmlhttp://www.mplans.com/office_furniture_maker_marketing_plan/marketing_mix_fc.phphttp://www.decora.com.pk/vinylflooring/http://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.firstfloor.com.pk/Corporate.aspxhttp://www.ifloor.com/laminate-flooring-brand-warshttp://www.consumerreports.org/cro/flooring/buying-guide.htmhttp://www.fcnews.net/2013/07/flooring-companies-make-the-grade-in-consumer-reports/http://www.fcnews.net/2013/07/flooring-companies-make-the-grade-in-consumer-reports/http://www.consumerreports.org/cro/flooring/buying-guide.htmhttp://www.consumerreports.org/cro/flooring.htmhttp://www.marketing-4-you.com/marketing-channel/wood-floors-marketing.htmlhttp://www.mplans.com/office_furniture_maker_marketing_plan/marketing_mix_fc.phphttp://www.decora.com.pk/vinylflooring/http://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.firstfloor.com.pk/Corporate.aspx