Give e-waste. Get rewarded.

E-CYCLE

What is E-cycle?

E-cycle is a service that facilitates collection of e-waste from individuals and takes it to a responsible recycler.

Recycler

What is e-waste?

E-Waste: The Fastest Growing Waste in the Industrialized World!

“

The TIME Magazine, 2011

What is e-waste?

E-Waste: The Fastest Growing Waste in the Industrialized World!

“ - Have you ever thought that what happens to your old electronics when you throw them or sell them?

- Where does it go?

The TIME Magazine, 2011

What is e-waste?

Laptops

Mobile Phones

iPods

Headphones

Chargers

TV sets

What is e-waste?

Laptops

Mobile Phones

iPods

Headphones

Chargers

TV sets

These are some most common electronic items which ultimately

ends up as E-Waste.

Where does the e-waste go to?

Nearly 75% of old electronics are dumped in storage because of the uncertainty of how to manage these materials.

Source: www.nrdc.com

User types

Owners of old or unused electronic products.Owners

User types

Owners of old or unused electronic products.

Scrap dealers who collect scrap locally.

Owners

Scrap dealers

User types

Collection agencies Collection agencies to whom e-waste will be sent to by the scrap dealers or individuals.

Owners of old or unused electronic products.

Scrap dealers who collect scrap locally.

Owners

Scrap dealers

User types

Owners of old or unused electronic products.

Scrap dealers who collect scrap locally.

Collection agencies to whom e-waste will be sent to by the scrap dealers or individuals.

Recyclers who recycle and reuse the recieved e-waste.

Owners

Recylers

Scrap dealers

Collection agencies

Owner - Generous Rahul

Rahul 26, Bangalore

There is a lot of stuff lying at home, no it's not waste.

- Buys new products when something "cooler" is launched in the market.

- Bothered by the space occupied by unused and old electronic products and hence he would throw it in the bin if he can't find someone to give it to.

- Would love to give away old electronics to those who need it and is constantly pro-actively looking to give.

Owner - Stingy Sapna

Rahul 26, Bangalore

I am very emotionally attached to my things I will not give them away at any cost.

- Extremely emotional about what she possesses and keeps products with her for years together.

- Money, rewards, incentives nothing will make her want to donate/sell.

- Looks for discounts or rewards while buying new products.

- Never looks to find out a way of appropriately disposing off e-waste.

- Aware of the consequences of e-waste but does not want to do anything about it at present.Sapna

32, Bangalore

Collection agency

We find it very difficult to reach to the consumers who want to dispose off their e-waste and also awareness amongst the consumers is a huge challenge.

- GreenPsycle is a collection agency that operates predominantly in South Bangalore. They collect e-waste from individuals and segregate them before sending it to the recyclers.

- They set up collection receptacles in multi-storied apartments where people can drop off their e-waste. These receptacles are emptied every fortnight.

- Awareness about their receptacles spreads by word-of-mouth. Sometimes they conduct collection drives in public places such as malls and parks.

- GreenPsycle

Collection agency

- They find that consumers are not completely sure about their authenticity and are hence hesitant to give away larger electronic wastes. Batteries constitute majority of the collection.

- Maintaing the infrastructure and logistics poses a serious challenge. The collection receptacles needs to be guarded by a watchman to safeguard against theft. Collecting and transporting the waste is expensive and there is no significant monetary gain in collecting items such as batteries and wires.

- GreenPsycle

- Awareness among corporates is high but something really needs to be done at the individual level. Corporates just want to get the junk away, they don’t look for incentives. They have issues related to data-cleaning from storage devices.

- It’s largely an unorganised market. A lot of smaller vendors are involved and they have a lack of basic knowledge. Dirty down-the-line with locals engaging in the business of recycling or more precisely re-selling the waste.

- People are not aware of the health hazards of the e waste.

- Once it reaches the recyclers segregation of the metal does not happen completely. A lot of the waste goes unaccounted for, no one knows its end life.

- A more efficient way of waste collection is required.

- Refurbishers use the extracted metals from the recyclers and make useful products of high value.

What the expert says

The e-waste actors

Producer / Manufacturer: Cater to global requirements and market

Consumers: Aware, not capable or not aware

Dealer: Willing, overburdened

Collection centre: Available, inaccessible to the consumers.

Recycler: Are they regulated / standardized?

Refurbishers and Dismantlers: Show me the waste !!

Loopholes in the existing system

- Processing dominated by unmonitored Informal Sector.

- Uninformed consumers - "What is e-waste? Why should I worry?"

- Multiple Stakeholders - producers, consumers, refurbishers, dealers, recycler, dismantlers, collection centre.

- Insufficient (but increasing) Government Focus.

- Almost non-existent culture of consumers recycling their waste.

A web portal through which consumers can send in their e-waste to responsible collection agencies.In turn consumers get rewarded for the products they send in.

Initial concept

Scenario of usage - Individuals

Individual

Collection Agency

To

Buys new phone

Sendsold phone via E-cycle

Initial concept

- Customer lands on portal (E-cycle) and registers

- Selects products from a list

- Selects the collection agency he wishes to give them to.

- Selects reward coupons in exchange for e-waste.

- Collection agent goes to customer's house to pickup e-waste

- Inspector at facility approves the items and then the customer can redeem his reward coupons.

Task flow

Arrive on the portal

Select location Select Product How do you want to give it to us

Select your reward couponsWhere is the

e-waste at?City and locality

Select the product you want to give awayTell us the quantity

Location will help you select the agency

Drop it off yourself

Initial Sign up process

NameE-mailAddressPh. no.

Have us come and pick it up from you

You get 1 coupon for each product you give away.Select the coupons you wish to redeem

Complete your process

Once we recieve your e-waste we will notify you about the activation of your selected coupons

Too much text

Recognize these names

What if I want to add more?

This is what I was looking for

I’m done, this looks fine but what is this ‘mode of shipping’

Mode of shipping should be called something else – as it soundsI am buying

Why should I go and drop stuff

Coupon section wasn’t very clear - how and what to do

“approved” I am donating something, why I need an approval

User test results

'Mode of shipping' very confusing. Why does it matter to me which agency I send it to? I just want to get rid of the waste, help me do that.

Did away with allowing the user to select Collection Agencies.

E-Cycle can act as one central Collection Agency and have the authority to decide which collection agency to send the recieved e-waste to.

User test results

'Mode of shipping' very confusing. Why does it matter to me which agency I send it to? I just want to get rid of the waste, help me do that.

Analysis of initial concept

- Can be accessed at anytime and from anywhere.What are its advantages?

Analysis of initial concept

- Can be accessed at anytime and from anywhere.

- Consumer gets information on the entire flow.

What are its advantages?

Start End

Analysis of initial concept

- Persuasion?What are its disadvantages?

What's in it for me?

Analysis of initial concept

- Persuasion?

- High investment in manpower and logistics

- Network of collection agencies

- Inspection personnel

- Logistics involved in collecting and shipping.

- Monitoring 'Reward coupons'

What are its disadvantages?

Analysis of initial concept

- Persuasion?

- High investment in manpower and logistics

- Network of collection agencies

- Inspection personnel

- Logistics involved in collecting and shipping.

- Monitoring 'Reward coupons'

- Large network of communication to be maintained.

What are its disadvantages?

How else can it be done?

How is garbage collection being done currently

Can we integrate e-cycle with garbage collection?

A related business model

Source: http://www.mohanbn.com

Indian government is providing loans on solar

water heaters at an interest rate of around 1%

p.a. Apart from the power distribution

institutions like KPTCL is providing a discount

upto Rs 40/- per month on your electricity bill if

you have solar water heater installed.

From our research findings . . .

Two types of consumers

I want to recycle my old phone

E-waste? What’s that?

The aware guyNet savvy, not-net savvy

The not-aware guyNet savvy, not net savvy

From our research findings . . .

Two types of consumers

So what we need are awareness campaigns

The aware guyNet savvy, not-net savvy

The not-aware guyNet savvy, not net savvy

From our research findings . . .

Two types of consumers

The aware guy The not-aware guy

Aware, but no access to e-waste recyling facilities

From our research findings . . .

Two types of consumers

The aware guy

Web presence to have a wider reach. Web portal.

The not-aware guy

Aware, but no access to e-waste recyling facilities

From our research findings . . .

E-waste collection agencies and recyclers

Has a limited reach due to consumers' lack of awareness and lack of information available .

From our research findings . . .

E-waste collection agencies and recyclers

A service that bridges this gap.

Has a limited reach due to consumers' lack of awareness and lack of information available .

From our research findings . . .

A large number of people in the city rely on services like BangaloreOne for their payment of utility bills and booking tickets.

For these customers BangaloreOne provides an effective channel to contribute towards efficient e-waste management.

System overview

Awareness campaignsHigher participation of the consumer.

Motivating the consumerEncourage the consumer to facilitate the process of reuse, treatment and recovery through adequate collection and recycling infrastructure.

Facilitating collectionEasier process for consumers to give away their e-waste from their homes.

E - cycle

System diagram

Give E-waste, get rewarded

Customer sends request to E -cycle through bangaloreOne or www.e-cycle.com

E- cycle comes to collect E -waste

E - cycle gives customer a discount on his BESCOM electricity bill

Products are takenfor recycling to a recycler

1 2 3 4

www.e-cycle.com

Request goes to

BBMP + E - cycle (vendor)E- cycle sends a trained collection agent at customers house

Agent inspects the articles and issues a discount accordingly From here the waste

goes to the authorised recycler

E - cycle takes the waste to BBMP waste segregation facility

1

2Back end process

An overview of the system and its flow, explaining the course of E - waste from consumer to recycler the model works on Public Private Partnership model (PPP)

Off%

Revised portal design

- Customer lands on portal (E-cycle)

- Registers with E-cycle

- Selects items he wishes to give away

- Selects convenient date for pickup

- Requests for a free door pickup

- E-cycle goes to the customers house, collects the items on the specified date and suitably rewards him.

Revised portal design

Paper prototypes + User testing

Revised portal design

Wireframes

Two media

- PrintPosters, installations, information leaflets in public places

- WebVideos, interactive games on the e-cycle portal, other wesbites, social networking sitesto name a few

Awareness campaigns

Act on Save it

“ But this created

billions of us ”

}}www.e-cycle.comGive E-waste, get rewarded

“ Us can create

billions of these ”

Act on Save it

“ Forever we created

distance from it ”

“ This erased distances

amongst us forever ”

}}www.e-cycle.comGive E-waste, get rewarded

Act on Save it

“ Us were secured by

it for centuries ”

}}www.e-cycle.comGive E-waste, get rewarded

“ For years it secures

moments for us ”

Act on

“ Us can create

billions of these ”

}}www.e-cycle.comGive E-waste, get rewarded

Save it

“ But this created

billions of us ”

2 .5 feet 2 .5 feet

6.2 feet 6.2 feet

1 feet

Revenue flow*Subjected to change

Money/Volume$

Volume of e waste decides the net profit generated by various players

in the system, a supply chain ofvarious e waste providers

The recycler

The recycler relies on the collection vendors for the raw material to produce products out of E -waste or for reselling them to component maker, gives a defined amount to vendor as raw material cost

The VendorProvides the raw material to recycler his share of profit comes from there

The providersThe generators of E- waste -households, BBMP rewards them with discount deals on electricity bill with the E waste they provide

The ADMINIts money comes from the amount of E - waste it provides to the the vendor and infrastructure for waste segregation, it identifies the high potential areas from where it can get E-waste,taps the local scrap dealers for bulk making them part of the system

BBMP

Starting point

Shows raw material inflow

Money flow

Money flow

Thank you

Kalpana FundePranay Bansal

Swapnil Ghodke Tej Kalianda