Film Tourism Liz Buchanan Tourist Board Training Scotland.
-
Upload
nick-ridout -
Category
Documents
-
view
216 -
download
0
Transcript of Film Tourism Liz Buchanan Tourist Board Training Scotland.
![Page 1: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/1.jpg)
Film Tourism
Liz BuchananTourist Board Training
Scotland
![Page 2: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/2.jpg)
Research Results 2007
• Significant positive effect on tourism• Contribute to wider ‘branding’ of UK• Historical films reinforce UK’s historical reputation• Associated sites, not shooting locations, benefit
most• Historical/religious buildings & rural villages most
successful• Emotional productions highly successful• Television drama series generates the tourist effect
Study: How Film & Television Programmes Promote Tourism in the UK
![Page 3: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/3.jpg)
Winning Combinations
Tourism-generating screen products:
• Strong story• High-visibility screen products• Positive, uplifting tone• Linked to established ‘brand’• Historical buildings/rural landscapes• Place/locations plays a key role in story
=‘Blockbuster’
=Positive Impact on Tourism
![Page 4: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/4.jpg)
The Scottish Picture
Made in Scotland
![Page 5: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/5.jpg)
Screen Industry: Value to Scotland
• £1bn revenues per year
• 8000 people employed
• Taggart sold to 77 countries
• Grand Theft Auto Computer Game - $2bn worldwide
![Page 6: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/6.jpg)
Capitalising on Opportunities
Case Studies
• Marketing (Braveheart)
• Product Development (Film Crews Welcome)
![Page 7: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/7.jpg)
Braveheart
Blockbuster Characteristics
• Strong story• High visibility• Positive tone• Linked to wider ‘brand’• Historical/rural locations• ‘Place’ important to story
![Page 8: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/8.jpg)
Braveheart
Tourism Initiatives
• Stirling Premiere• Press Coverage• Stirling branding campaign• Websites• Itinerary• Private tours
![Page 9: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/9.jpg)
Braveheart
Long term impact
• Led a huge tourism surge
• Four or five good years
• ‘Braveheart Phenomenon’ still persists
![Page 10: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/10.jpg)
Film Crews Welcome
• Developing Film Tourism niche market
• Tourism industry/film industry partnership
• Awareness raising• FCW industry workshop• FCW Quality Assurance Welcome
Scheme
![Page 11: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/11.jpg)
Film Crews Welcome
Why do we need FCW?
• Revenue generator• Demanding customers• Inconsistent provision &
standards
![Page 12: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/12.jpg)
FCW Workshop
• Aimed at all businesses• Explains what the film industry
includes• Raises awareness of challenges
& benefits• Encourages businesses to work
together
![Page 13: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/13.jpg)
FCW Quality Assurance Scheme
Scheme Criteria• Flexible arrival times• Flexible meal times• Extended bar/lounge service• Laundry service• Room cleaning at any time• Internet access & office services• Confidentiality• Adequate parking
![Page 14: Film Tourism Liz Buchanan Tourist Board Training Scotland.](https://reader036.fdocuments.in/reader036/viewer/2022070306/55166ee35503461c658b4752/html5/thumbnails/14.jpg)
Film Crews Welcome
Film Crews Welcome DVD