Film strip1

28
>> 0 >> 1 >> 2 >> 3 >> 4 >> 6

description

thz is relating to evolution of advertisements and effect on consumerism

Transcript of Film strip1

Page 1: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

6

Page 2: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Page 3: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

7

Page 4: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

8

Page 5: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

5

Page 6: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

4

Page 7: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Page 8: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

3

Page 9: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Page 10: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

PICTURE

STARTAKHIL GOELDEEPALIAPARNA

SAURABHAFZAALVARUN

Page 11: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

INTRODUCTION

• Advertising is the paid form of non-personal communication carried through an advertising agency by an organization and usually persuasive in nature

• Form of mass communication with the public

• Attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services

Page 12: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

EVOLUTION OF ADVERTISING

• Indian Advertising starts with the hawkers calling out their wares right from the days when cities and markets first began

• Shop front signages

• From street side sellers to press ads

• 18th Century:- PRINTING MEDIA

• 1936- Indian Broadcasting Company becomes All India Radio (AIR)

• 1978 -First television commercial

• 1990- Beginning of new medium Internet

• Present age-Current trends

Page 13: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

PRINT MEDIA ADVERTISEMENTS

• Ads appear for the first time in print in Hickey's Bengal Gazette. India's first newspaper(weekly).

• Marketing promotions: Retailers catalogues provided early eg.

• EG:- magazines , news papers, banners,brochures,pamphlets

Page 14: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

LIMITATIONS AND BARRIERS OF COMMUNICATION

LIMITATIONS:• Appeal is not that strong• Ambiguity in communicated idea• Illiteracy in India

BARRIERS:• Multiplicity in meaning• Lack of innovation• Lesser impact due to short life• Messages compete with one another confusing

costumers

Page 15: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

CONSUMERISM

• A social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in ever greater amounts

• Promoted through advertising.• Driven by huge amount spent on advertising

designed to create a desire to follow trends, and the personal self-reward system.

• Practice of an increasing consumption of goods.

Page 16: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

EFFECT ON CONSUMERISM

• Consumers know about the discounts and offers as well as retail outlets provoking them to buy.

• Ad even pitching on latest issues eg amul

Page 17: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

RADIO ADVERTISEMENTS

• 1936- Indian Broadcasting Company becomes All India Radio (AIR)

• A medium of advertisement since early 90’s

• For eg. We often get to hear the advertisements related to real estate etc

Page 18: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

LIMITATIONS AND BARRIERS OF COMMUNICATION

Limitations

• Radio has the limitation of being restricted to sound

• The products requiring the demonstrative effect or which have visual appeal cannot be advertised on radio for eg. Television

Barriers of communication

• Non verbal communication not possible

• Receivers not able to connect with the sender

Page 19: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

EFFECT ON CONSUMERISM

• Radio does not have an impact on consumerism

• Earlier when it was an only mean people relied on it

• Effects consumerism only up to certain geographical limit

• Good for illiterate people

Page 20: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

TELEVISION ADVERTISEMENTS

• 1978 -First TV commercial seen.• A powerful medium • Not to be actively involved to receive

message.• Engage the viewer's emotions

and empathy• Create an image in customers

mind.

Page 21: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

LIMITATIONS AND BARRIERS OF COMMUNICATION

• Message have short life and time shifting.

• Cant be kept for reference

• Less penetration in rural areas.

• Multiplicity of meaning --------• Messages get "zipped"

and "zapped"

Page 22: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

EFFECT ON CONSUMERISM

• Tv programming evolved hand-in-hand with consumerism

• It has created a universe of "hyper-reality,”the reality of tv seems to be more to viewers than real reality

•  the cultural preferences, encouraged by tv, exert an influence, so that there is a relationship between tv and society 

Page 23: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

INTERNET ADVERTISEMENTS

• 1990-Marks the beginning of new medium Internet

• E-mail and online advertising

• Target specific types of viewers by positioning a banner ad on related Web sites

• Timely messages because editing the content is easy and instantaneous

Page 24: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

LIMITATIONS AND BARRIERS OF COMMUNICATION

• Difficult to gage the impact of advertising on the Internet

• Not a prestigious communication advertising medium ("junk mail")

• Credibility in question due to abuse of medium

Eg: apprehension regarding ebay and amazon.com

Page 25: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

EFFECT ON CONSUMERISM

• Avails customization of products

• Provides benefits of home shopping.eg. Amazon ,home shopee , amway

• Ads inform about latest offers.eg. Tour and travels

• Ad provide direct link with the service provider.eg railway and airline

• Positive effect on consumerism

Page 26: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

CURRENT TRENDS

• Interactive advertising

• Transit ----- advertising

• Niche marketing

• Mobile advertising

Page 27: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

EFFECT ON CONSUMERISM

• Ease to customers regarding information

• Encourage to buy

Page 28: Film strip1

>> 0 >> 1 >> 2 >> 3 >> 4 >>

CONCLUSION

• Advertising used as communication medium b/w organisation and consumers

• Strong impact on buying behaviour

• Budding sector with lot of potential