Analysis of Film Posters by Conventions and GenreBY TADI MUTENGA

Film Poster Conventions

Film Title – Title of the film displayed on the poster Character Image – Image of the characters involved in the film Tagline or Slogan – A catchphrase that is used in advertising Location – Where a film is set, often shown in the background of the poster Cast names – The names of the cast Credit or Billing Block – The list of names that are at the bottom part of the poster Certificate – Certificates are used to give ratings to films and videos and rate the videos to an

appropriate age rating Narrative Elements – Narrative elements are all the aspets that make up a story. This includes setting,

theme, plot, characters, point of view, tone and imagery/symbolism Mise-en-Scene – This is a french phrase for ‘placing on stage’. In a film poster, there are different

aspects that create mise-en-scene, including use of language, location, type of pose, behaviour reflected in the photograph and stereotypes connected to the social group.

Identifying Film Poster Forms and Conventions

Narrative Elements – The ship is related to the storyline in the film.

Credit/Billing Block – This shows the audience who is involved within the film including the

There are 4 protagonists in the poster. Three are above the remaining protagonist. This could suggest that it is protagonist vs antagonist. The three at the top

Characters – Here we see that the poster has three main characters. This means that the audience can anticipate to see them

Title – This tells the audience what the film is about and hints it is about going into space

Location – The spaceship shown at the back of the poster could suggest that the movie would be set in space

Tagline/Slogan – The tagline is ‘The Future Begins’. This could hint as to what the film could be about.

Identifying Film Poster Forms and ConventionsCast – The

actors in the film have been listed at the top of the poster.

Characters – The poster contains all the avengers that feature in the movie

Credit/Billing Block – The billing block shows the people involved in the film

Title: The title shows the name of the film and gives the audience an idea of what the film could originate around

Location – Here we see that the superheroes are in the city due to the buildings situated in the background. This could suggest that the final battle could have been fought in the city.

Release Date – This tells the audience when the film is being released

Identifying Film Posters by Genre

Film Title: This shows the name of the film. The title gives an indicator as to what the film is about

Location: The location is a shows that it is an island. The rain and waves add a chilling effect to the thriller.

The tagline suggests that there is a storyline and the is going to be a part where they go searching for the character

There is the billing block which shows the people involved within the creation of the film

Main character in the poster. The picture shows his face as if he is investigating the island.

The addition of putting Leonardo DiCaprio’s name above the title could act as a unique selling point.