Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

17
Films on a shoe string Luke Pickering Head of Marketing and Communications at Sparks

Transcript of Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

Page 1: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

Films on a shoe string

Luke Pickering

Head of Marketing and Communications at Sparks

Page 2: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundBackground

• Don’t need a film degree

• Currently at Sparks but GOSH key

• 60 films in past 4 years

• Films costing from to £200 to £200k

• Video editor

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 3: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundUses of films

• Awareness

• Information/Engagement

• Fundraising

• Stewardship

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 4: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundAdvantages

• Brings content to audience

• Share-ability

• Guaranteed messaging

• Analytics

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 5: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundDisadvantages

• Tracking

• Not everything is filmable

• Cost…

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 6: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundBriefing

• Briefing form:

- Pre-production or “just” filming

- Budget

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 7: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundSuppliers

• Build supplier list and get 3 quotes

• First job discount

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 8: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundProposals

• Itemised costs, do we need that?

• Agree feedback rounds

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 9: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundOrganising

• Less days = less money:

- Long days

- Travelling

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 10: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundOn the day

• Film generic and bespoke versions

• What can you do?

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 11: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundEditing

• Visit production for 1st edit

• Collate feedback from the right people

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 12: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundAvoid

• Agencies

• 3D animation

• Voiceover artists

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 13: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundRushes

• Film rushes (all footage) should be gathered/stored as:

- Saves money

- Don’t film same place twice

- Last minute jobs

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 14: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundDIY

• Storyboarding

• Voiceovers / stars

• Editing (Not just cheaper but opportunity cost)

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 15: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

BackgroundPro bono

• Think like a fundraiser:

- Cause

- Brand

- High level supporter asks

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Page 16: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we do.

www.charitycomms.org.uk

Page 17: Film on a shoestring. Ingredients for a successful charity video, seminar, 19 March 2015

Ingredients for a

successful charity video

Seminar

19 March 2015

London

#CCvideo

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