Film Magazine ResearchBy Holly Taylor and Kainaat Mirza.

Film MagazinesAs part of the marketing campaign for advertising our film, along with the teaser trailer and the film poster, we want to publicise our film from featuring on a magazine cover.

After doing some research into films being advertised on magazines, we discovered a specific genre of magazines - film magazine. These magazines focus are specifically about films; reviews, context, actors, artistic value etc.

As a result we have decided to choose a film magazine to have the cover of our film as we feel this would be more effective in gaining a wider audience, an audience intrigued in the world of film.

Examples of Film

Magazines:

Empire Empire is a British film magazine published monthly by

Bauer Consumer Media of Hamburg based Bauer Media Group.

It is the biggest selling film magazine in the United Kingdom and is also published in the United States, Australia, Turkey, Russia, and

Portugal.

Empire is populist in both approach and coverage. It reviews both mainstream films and art films, but feature articles concentrate on

the former.

However why we chose not to use this company is because after research of the company and their covers we found that their target

audience seems to be more focused upon middle class males aged 16-30. Also generally they have more males featured on the cover then female, this does not relate well to our cast. This is not

similar to our target audience.

The magazine costs around £4, a bit too expensive for our young audience who may not be willing to pay this much for a magazine

Little White lies

Little White Lies is an internationally distributed movie magazine. It has been described as one of the "magazines at

the vanguard of the independent publishing movement".

The film magazine is known for their magazine covers which are typically drawn by an artist.

Costs £3.95.

Their target audience 8-30 Young professionals/students, or graduates with significant disposable income and time rich.

Once again this does not tie in with our target audience or genre of our film. If we chose to advertise with this company we would be appealing to the wrong people.

Although I don't think we should appear on the cover, we could fit in well by having an article inside. Readers of this magazine discuss film as an art form rather than just entertainment, this could link to the social issues portrayed in our film

However our brief is for a magazine cover.

Sight and Sound

Sight and Sound is a British monthly film magazine published by the British Film Institute (BFI).

The film magazine Sight and Sound is aimed at the older generation with a high intellect who think of cinema as an art.

Generally the magazine tends to focus on iconic, independent and international films and therefore caters for niche audiences. Whereas our film is aimed towards teens.

The main cover image of Sight and Sound tends to be the face of famous directors or iconic images from cinema.

Yet we want to have a picture of all four of our characters, a typical convention of our genre, linking back to our usp of

characterisation.

However we still felt we hadn’t found the most appropriate company for us. So we decided to research the films we had analysed earlier on in pre production (juno, pitch perfect etc). We found that all these films had a magazine cover on the magazine - Entertainment Weekly.

Entertainment WeeklyEntertainment Weekly (sometimes abbreviated as EW) is an

American magazine, published by Time Inc., that covers film, television, music, Broadway theatre, books and popular culture.

Although this film magazine doesn't have a huge audience of young teens due to most teens not reading film magazines. We discovered

that this magazine instead has a huge readership of young females, a more relatable age group to our film. Unlike the other film magazines.

The percentage for readers aged 18 - 34 was 39%.

http://www.ew.com/ew/static/advertising/demographics.html

Also unlike our research for the other film magazines we found a lot more variety of young audience films; twilight, hunger games etc.

Films that we did not find at all on the other films.

As a result we have chosen to use the film magazine Entertainment Weekly as we feel it is a well known Film magazine that relates more

to the entertainment aspect of film (indicated by the name of the company). This is important as our film's purpose is to entertain young people, it isn't an art film. Also it has a wide readership which relate to

our target audience and will ultimately help to make our film more successful by publicising the film to the audience.