Film launch and evaluation Gillian Howell, Scottish Government Marketing Claire Wood, The Leith...
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Film launch and evaluation Gillian Howell, Scottish Government Marketing Claire Wood, The Leith Agency
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![Page 1: Film launch and evaluation Gillian Howell, Scottish Government Marketing Claire Wood, The Leith Agency.](https://reader035.fdocuments.in/reader035/viewer/2022062718/56649eb35503460f94bba483/html5/thumbnails/1.jpg)
Film launch and evaluation
Gillian Howell, Scottish Government Marketing
Claire Wood, The Leith Agency
![Page 2: Film launch and evaluation Gillian Howell, Scottish Government Marketing Claire Wood, The Leith Agency.](https://reader035.fdocuments.in/reader035/viewer/2022062718/56649eb35503460f94bba483/html5/thumbnails/2.jpg)
![Page 3: Film launch and evaluation Gillian Howell, Scottish Government Marketing Claire Wood, The Leith Agency.](https://reader035.fdocuments.in/reader035/viewer/2022062718/56649eb35503460f94bba483/html5/thumbnails/3.jpg)
Facebook promoted posts
![Page 4: Film launch and evaluation Gillian Howell, Scottish Government Marketing Claire Wood, The Leith Agency.](https://reader035.fdocuments.in/reader035/viewer/2022062718/56649eb35503460f94bba483/html5/thumbnails/4.jpg)
![Page 5: Film launch and evaluation Gillian Howell, Scottish Government Marketing Claire Wood, The Leith Agency.](https://reader035.fdocuments.in/reader035/viewer/2022062718/56649eb35503460f94bba483/html5/thumbnails/5.jpg)
Results so far…
• Over 23,000 views of the 5 minute film on YouTube• Over 5,000 visitors to the website • 114% increase in visitors to site in first week of
campaign compared to previous week• Number of facebook ‘likes’ up 8.5% to 6,433• 6 website enquiries from young people about
becoming peer educators
![Page 6: Film launch and evaluation Gillian Howell, Scottish Government Marketing Claire Wood, The Leith Agency.](https://reader035.fdocuments.in/reader035/viewer/2022062718/56649eb35503460f94bba483/html5/thumbnails/6.jpg)
Full evaluation
• Quantative tracking – pre and post campaign
• Qualitative research – post campaign
• Practitioner interviews…