Film DistributionBy India McKnight

Film distribution• The aim for film distributer is to deliver the largest possible

audience for a film. This can be a difficult task for many distributors as there are a wide variety of entertainment options in the modern day. • When thinking about the distribution of the film, they need to

take into account the target audience of the film and what they want to see in that particular genre. This is crucial as the film can only be released once.

What they need to consider

• Who is the audience?• Who does the films speak to?• Does the narrative appeal to the intended audience? • Doe the film justify the cost and risk of a release?• What sorts of audiences have similar film attracted?

• Film distributers have to think about the marketability, which is how it can be promoted to an audience. They will also think about the playability, which is about how the film will perform in the market. • Many people believe that these are the

same thing, however there are major differences that the distributers need to consider before making the decsison

When further developing the plans the distributers need to consider:• Competition – they need to consider what other films will be released at the

same time and also whether these film will be directed towards the same target audience. This could be very damaging for the distribution company’s sales. The release dates for some films can be altered due to this reason. • they may also consider how big the film may be. A blockbuster film? A

specialized film for smaller audiences? • The actors may also need to be considered in this part. How famous are the

actors or what were their last roles played are questions that may be asked around the company. When distributing the film they will want to be successful and earn money so will therefore want popular actors to attract a wide audience.

Expense • Film distribution

can be very expensive which is why the decision of distributing a film is taken so seriously. Here is an example of the expenses that they may go through to promote and distribute a new film.

Famous Film Distributers