By Steph & Ceri

■ Budget: $180 million■ Box Office: $607.9 million■ Directed by: David Yates■ Produced by: David Heyman, J.K. Rowling, Steve Kloves

and Lionel Wigram■ Written by: J.K. Rowling■ Based on: Fantastic Beasts and Where to Find Them by J.K.

Rowling■ Music by: James Newton Howard■ Production Company: Heyday Films■ Distributed by: Warner Bros. Pictures■ Release Dates: 10th November 2016 (New York City) 18th

November 2016 (United Kingdom & United States)

Basic Facts:

Cast Eddie

Redmayne starred as Newt

Katherine Waterston starred as Tina

Dan Fogler starred as Jacob

Alison Sudol as Queenie Goldstein

Ezra Miller starred as Credence Barabone

Samantha Morton starred as Mary Lou Barebone

Jon Voight starred as Henry Shaw Sr.

Carmen Ejogo starred as President Seraphina Picquery

Ron Perlman was the voice for Gnarlack

Colin Farrell starred as Percival Graves

Johnny Depp starred as Grindelwald

The issues raised by media ownership in contemporary media practice■ Fantastic Beasts and Where to Find Them was produced by Heyday Films and

distributed by Warner Bros. Pictures.■ Warner Bros. Pictures is one of “Hollywood’s Big Six” with many different

subsidiaries underneath them such as Warner Bros. Television and Warner Bros. Digital.

■ This shows that “big” companies do have involvement in “big films” and Warner Bros. have always had involvement in the Harry Potter franchise which is key in showing that “big” companies stay linked in with the “big” films.

■ Heyday Films have also played a massive role in the Harry Potter franchise by producing those films as well. Heyday Films are a smaller company which shows how smaller companies can have involvement in these films, which the connections that Heyday Films have aiding this.

■ The larger companies involved allow for Fantastic Beasts and Where to Find Them to more successful as there will be more money and expertise involved such as Warner. Bros being able to distribute to 4144 cinemas in the USA on the opening weekend which generated the film around $74 million.

The importance of cross media convergence and synergy in production, distribution and marketingWarner Bros. advertised the film in a range of different ways such as:■ Released publicity shots in the Entertainment Weekly ■ Released the first teaser trailer on the 10th of April 2016 ■ Released the official trailer on the 28th of September 2016 which became

the most viewed trailer of this year so far■ Here Warner Bros. are using their vast experience and funding to work with

Heyday Films who produced the film to advertise and distribute the film. This allows Heyday Films to gain more publicity as they’re working with a immensely successful and well known company.

The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange■ Fantastic Beasts and Where to Find Them used many levels of special effects to create

the final stunning end product, which has already been nominated for a Critics Choice Award for the Special Effects.

■ Here Heyday Films teamed up with the special effects company Double Negative and other visual effects companies such as Framestore. Double Negative have won an Oscar for their special effects which shows us that Fantastic Beasts and Where to Find Them should have incredible special effects, in comparison to the first Harry Potter film which also took place in this magical world. The audience can see the development of technology in the differences between the special effects. This shows the film’s special effects were only as well developed as they were due to the development in modern technology.

■ Another area to benefit from new technology is the marketing as the final official trailer was released onto EllenTube which is an digital video site. This shows how the new technology of media plays a massive role in marketing. The film also has official Instagram (519,000 followers), Facebook and Twitter accounts, which have mass amounts of followers as the new technology of social media allows for easy access to mass audiences.

■ Modern technologies also impacted the different ways the film was available to view in the cinema. Fantastic Beasts and Where To Find them was able to be viwed in 2D, 3D and the new IMAX 4K lazar system, which was shown in total of 1028 IMAX cinemas worldwide. The new technology of IMAX was massively used within the distribution of the film.

■ Fantastic Beats and Where to Find Them is believed to be released on DVD and Blu-Ray and digitally via stores like Amazon Video and iTunes in March 2017. Warner Bros. will be releasing the film digitally as modern viewers in today’s technology dominated world are more inclined to stay at home and watch the films. This means it is essential that films are available on demand and to download.

The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange- Continued

The significance of proliferation in hardware and content for institutions and audiences

■ Fantastic Beasts and Where to Find Them will also be released onto other streaming sites such as Sky Cinema and GooglePlay. The film will be released onto many different streaming sites as this allows audiences to watch the film when, where and on what device they want.

■ This is a high demand from modern audiences; many people are leaning away from cinemas and prefer to have the freedom to watch films their way. The introduction of better phones and tablet also promote and allow for this way of viewing the film.

■ This audience need has had massive impact on the film industry which can be show how Fantastic Beasts and Where to Find Them will be widely released digitally.

The importance of technological convergence for institutions and audiences

■ Many different technologies came together to help Fantastic Beast and Where to Find Them as shown by the benefit of social media in marketing. A lot of publicity and hype was built up for the film by the wide use of social media accounts. Twitter hashtags such as #FBNewt and other allowed users to have Fantastic Beasts Emojis, all which massively marketed the film.

■ Magazines also helped to market the film, in particularly the American magazine Entertainment Weekly, that got to run the first cover shoot for the film with exclusive interviews. TV also played a role, with the main star Eddie Redmayne especially, appearing on both British and American chat shows such as The Graham Norton Show (on 28th October 2016) and Ellen (1st November 2016).

■ This represents how different technologies are massively used within the film industry.

The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions The film was internationally publicised in a variety of ways to attract the attention of the audience, examples of this events are:■ A featurette was released showing several interviews with various cast and crew

members and hind the scenes footage during a “Celebration of Harry Potter” event at Universal Orlando Resort in February 2016.

■ During the MTV Movie Awards the first teaser trailer was shown on the 10th of April 2016.

■ More information and publicity shots for the film were released through Entertainment Weekly.

■ Announced that a Global event would be held in London and Los Angeles as well as a number of various cities worldwide on the 13th of October.

■ The final trailer for the film was officially premiered via EllenTube.

The ways in which the candidates’ own experiences of media consumption illustrate the wider patterns and trends of audience behaviour

■ The film had wide spread marketing which meant as part of the audience, we saw the film everywhere which increases the publicity for the film as more members of the target audience will be aware about the film.

■ Spoken about on social media and as the age rating for the film is 12A, many members of this age group will use social media so this is an effective technique for the target audience.

■ Film trailer was released on EllenTube and was widely spoken about due to the link to the Harry Potter franchise that how successful the series was so when more members of the audience saw the film trailer, more people had the intention to see it as they know it will be a well made film due to the reputation the Harry Potter franchise has given Warner Bros.

■ Our media consumption was seeing the film trailer on Facebook which shows how the development of modern technologies have helped the film’s publicity.