EXPO 2015-WORLD FAIR: THE USA PARTICIPATIONMilan, January 2014

Expo Milano 2015 – WORLD FAIR: a place where the world meets

Expo 2015 will be the largest global and universal exhibition held in Milan from May 1 st to October 31st, 2015. It will represent 141 countries and is expected to attract 20-30 million visitors from all over the world, thus providing its participants with a unique opportunity to connect with a broad international audience of businesses, consumers, public institutions and governments during the same event. This time, Expo will address one of the most pressing issues of our time: how to feed the world’s growing population in the most sustainable way? Under the slogan “Feeding the Planet, energy for Life”, Expo 2015 connects all stakeholders in the global food supply chains including their technical innovations and contributions to progress and sustainability. Along those lines, the entire exhibition grounds are designed as a ‘Smart City’ with green and end energy-efficient buildings, next-generation telecommunication and Smart Contactless Payment Systems.

Expo 2015 – The USA PavilionThe USA pavilion provides a platform for US businesses to engage with partners, suppliers, customers and other stakeholders

US companies, known for being at the forefront of technological progress and innovation, will have the opportunity to leverage not only the pavilion, but also Expo’s facilities to showcase their latest products and services as well as to organize meetings with partners, suppliers and customers.

We can help create several opportunities for our USA pavilion partners, for instance:

Organize technical conferences for educational or informative purposes with potential partners, customers or suppliers

Use VIP space integrated in the pavilion for scheduling business meetings with partners, suppliers or customers or receiving smaller delegations of key stakeholders

Leverage the pavilion to put latest innovation and technologies on display, e.g. examples of work in Research & Development departments

Hosting press conferences with international and specialized media presence on-site at the pavilion or other Expo meeting facilities, e.g. for new product launches, research presentations, etc.

Organize social events with key customers or partners and leverage Expo’s wide entertainment offering incl. dinners, restaurants, evening events, etc.

Increasing brand visibility through being featured on the food truck (see attached brochure for details) that will promote Expo and tour through North America and Europe before arriving at the exhibition grounds in May 2015

Run educational events with key international universities, academics, students or research labs Engage with key European public and political institutions and regulators in light of the newly

voted parliament, commission and expected progress on the Transatlantic Trade and Investment Partnership (TTIP) discussing several regulatory aspects of interested for a number of US companies

Partnering with the USA pavilion at Expo 2015

The American Chamber of Commerce, together with the International Culinary Center and the James Beard Foundation was mandated by the US State Department to deliver the US participation (i.e. designing, building, managing, and dismantling the pavilion) and also has the responsibility to establish financials resources to realize the project. By law, the United States Government is not allowed to provide federal funding for participating in international expositions abroad. Therefore, AmCham is currently working closely with the US State Department, Ambassador Thorne, and the US Ambassador to Italy John R. Phillips to secure the 45 million dollars necessary to deliver the whole project.We are looking forward to meeting the leading US corporations interested in exploring opportunities for involvement in the project. Please see the next page featuring some first few ideas for opening technical tables to discuss the details of a tailored-made sponsorships.

WHAT’S IN FOR 3D SYSTEMS

The USA Pavilion at Expo 2015 could connect 3D Systems with a diverse international audience interested in technological innovation and food industries at the same time

Since its inception, the only universal Expo worldwide has been shaping innovation and revolutionary technical progress through bringing the world’s largest businesses, best researchers and influential politicians at one table and facilitating an exchange of ideas and contributions, which continue beyond Expo in long-standing strategic alliances and collaboration among the leading players in the field. Expo’s focus on food industries and technological innovation provides the ideal environment for marketing 3D Systems’ technologies, products and philosophy to current and potential customer groups as well as stakeholders ranging from end-customers, food and equipment manufacturers, packaging and logistics providers, government officials and beyond.

3D Systems’ revolutionary product ChefJet could find an ideal platform for reaching potential customers from around the world with different food cultures in order to experience the latest innovation in the food industry. Accessing a large and diverse end-consumer audience is surely compelling for 3D Systems’ marketing of ChefJet especially since by 2015, this line of products might be even more developed and available to the private households. Expo could be the launch pad for rapid expansion of its customer base, for example by:

Hosting product demonstrations in the US Pavilion using its new printers in front of chefs, representatives of restaurant chains, food manufacturers, grocery retailers (e.g. Coop, the official Food Distributor) and also end-consumers attracting their attention and triggering valuable direct feedback

Participating in a variety of events during expo, for example, cooking shows, dinners, receptions, evening events in order to communicate on the possible applications and usages of the printing technology – not only in the food and hospitality sectors, but also for individual households

Hosting press conferences with national and international media representatives that are visiting Expo to look for disruptive technologies that easily make headlines: 3D Systems’ ChefJet could be presented as the answer to how food 2.0 might be produced in the future

Moreover, many industries heavily rely on packaging and plastic components with the food industry being one of the main sectors sourcing from these providers: 3D Systems could present its offering in printing, parts and software solutions to Expo’s worldwide audience, for example through:

Meeting future customers or partners from various industries naturally interested in the technologies, for example, grocery retailers (e.g. Coop), consumer electronics players (e.g. Samsung, the official Edutainment Partner) or manufacturers (e.g. Selex and Finmeccanica, the official Main Operation Center Partner)

Joining conferences, congresses and events organized in Milan during Expo, for example, the Ipack-Ima packaging trade fair (sponsored by the World Packaging Organization) in order to connect with a larger audience of representatives from manufacturing and packaging

Hosting technical conferences or roundtables to exchange the latest research and engaging with the leading players in the manufacturing and packaging industries

Organizing business meetings with potential partners to discuss pilot programs with industry partners

Connecting with leading universities: for example, Italy’s most prominent technical university (Milan Politecnico) together with larger corporations participates in the "Themed Tables" organized by Milan's Camera di Commercio around the main topics addressed during Expo