Fighting Food Waste unpacking the potential of packaging

Michael Nieuwesteeg

NVC Netherlands Packaging Centre

□ Packaging waste □ Zero food waste □ Both □ None of both

□ Packaging waste □ Zero food waste □ Both □ None of both

□ Packaging waste □ Zero parfum waste □ Both □ None of both

□ Packaging waste □ Zero candy waste □ Both □ None of both

Definitions

• Packaging is:

• Waste is:

Packaging is:

The activity of temporarily integrating an external function and a product to enable the

use (consumption) of the product (food).

Waste is*:

● Damaged, defective, or superfluous material produced by a manufacturing process: such as (1) : material rejected during a textile manufacturing process and used usually for wiping away dirt and oil (2) : scrap (3) : an unwanted by-product of a manufacturing process, chemical laboratory, or nuclear reactor ● Refuse from places of human or animal habitation: as (1) : garbage, rubbish (2) : excrement —often used in plural (3) : sewage ● Material derived by mechanical and chemical weathering of the land and moved down sloping surfaces or carried by streams to the sea

* Merriam-Webster 2017

Facts and debate: two videos

FAO Facts https://youtu.be/IoCVrkcaH6Q (3’15”)

NVC Inspiration meeting: https://youtu.be/-ZIoVP_6eQQ (3’31”)

First bite:

Where and how can packaging

• Prevent over-consumption?

• Prevent food losses in the supply chain?

• Influence consumer behaviour?

Prevent over-consumption

Prevent food losses supply chain

Influence consumer behaviour

Food for thought

• SAVE FOOD pavilion at interpack 4-10 May, 2017 (NVC at North entrance ENB/03)

• Knowledge Xchange on fighting food waste via better packging at Anuga Foodtec 20-23 March, 2018 (NVC is content partner)

• NVC Course on Food Packaging (online, global access, no-travel, live tutors, full interaction)

• NVC General Meeting of Members 29 November, 2018 (focus on food packaging innovation)

Food for thought at PDI 16 March

Packaging activity aims to create added value (AV), in the gross margin (GM) of the packaged product at the moment of purchasing by the customer. One input factor is the purchasing cost of the packaging material PCoP.

The AVP ratio (GM/PCoP) for packaged products (published by NVC in 2003 for many different sectors) ranges from 2-20.

How does the PCoP relate to loss of GM due to damage/waste of the packaged product? How can we define the right parameters to stimulate innovation towards fighting food waste?

THANKYOU!

NVC Netherlands Packaging Centre www.nvc.nl T. +31-182-512411 E. info@nvc.nl