Fifth Third Bank Streamlines & Improves Sponsorship Management
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Fifth Third Bank CLIENT SUCCESS STORY www.versaic.com Community groups and branch employees submit proposals for support through the Versaic system according to specifications outlined by Fifth Third Bank. All pertinent data is collected in one place and can be measured, tracked, routed and acted upon. From its inception, Fifth Third Bank has focused on building the regions where it does business. Today, local sponsorships and donations remain an important part of the organization’s marketing strategy and commitment to the communities it serves. Growth to 18 regional affiliates and more than 1,300 full-service banking centers brought an increase in the volume of requests Fifth Third was receiving for sponsorships and donations. Sorting through and getting the right information to the appropriate people for review became a challenge. Additionally, tracking and managing details about past sponsorships in an easily accessible way became increasingly difficult. The Marketing and Community Development groups at Fifth Third turned to Versaic to build a solution that would address all these needs and more. Versaic developed a streamlined process that gives Fifth Third the critical data to operate efficiently and make decision making easier. The Versaic system enables Fifth Third to track all their sponsorship investments including critical Community Reinvestment Act funds, and monitor results against their marketing and philanthropic goals.
Transcript of Fifth Third Bank Streamlines & Improves Sponsorship Management
Fifth Third Bank
CLIENT SUCCESS STORY www.versaic.com
Community groups and branch employees submit proposals for support through the Versaic system according to specifications outlined by Fifth Third Bank. All pertinent data is collected in one place and can be measured, tracked, routed and acted upon.
From its inception, Fifth Third Bank has focused
on building the regions where it does business. Today, local sponsorships and donations remain an important part of the organization’s marketing strategy and commitment to the communities it serves. Growth to 18 regional
affiliates and more than 1,300 full-service banking centers brought an increase in the volume of requests Fifth Third was receiving for sponsorships and donations. Sorting through and getting the right information to the
appropriate people for review became a challenge. Additionally, tracking and managing
details about past sponsorships in an easily
accessible way became increasingly difficult.
The Marketing and Community Development groups at Fifth Third turned to Versaic to build a solution that would address all these needs and more. Versaic developed a streamlined process
that gives Fifth Third the critical data to operate efficiently and make decision making easier. The Versaic system enables Fifth Third to track all their sponsorship investments including critical Community Reinvestment Act funds, and
monitor results against their marketing and philanthropic goals.
Fifth Third Bank
CLIENT SUCCESS STORY www.versaic.com
We believe every sponsorship request deserves a fair evaluation and a timely response, and we simply outgrew our old processes for managing that. We knew we needed a system but we didn’t know where to start. Versaic not only built the system for us but they anticipated our needs and made it easy for us to expand as our requirements grew. Now thanks to Versaic, our process is streamlined and keeps us well informed, so instead of spending our time doing paperwork, we are able to focus on making the best decisions and activating our partnerships.” Lea Ann Stevenson, SVP, Marketing Director, Fifth Third Bank
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Fifth Third Bank is able to create charts and reports that provide the exact data the team needs to evaluate results and make decisions. Schedules of upcoming events and commitments can be easily accessed. The Versaic system's flexible reporting capabilities make it easy to create all the reports that are required, whether it's tracking where CRA dollars are being invested or sharing program results across the organization with senior executives.
