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The

THEBRIEFTH

EBRIEF

The

SUMMER 2016

In this issue

EDUCATED | SKILLED | INFORMED | CONNECTED

Upcoming EventsMessage from

We did it! Our chapter submitted for the Striving for Excellence Award (SFE), one of the most demanding documents I believe I have ever been involved with. To say it was a challenge is an understatement. The intent of this award is to recognize those chapters that significantly advance and enhance professional services marketing and business development through excellent programs, strong leadership, increased membership, quality communications, and strong financial health. I believe our chapter has always emulated this criteria but the difficulty to pull together all the data, graphics, photos, design and content with a volunteer organization is a very extensive process. I am proud to say our chapter was recognized as a Grand Prize Winner in 2010, and I am proud that we submitted this year.

With that, I want to reflect on the past and what will be the future of the chapter. As my time as President winds down and I start to look back on this year,

I realize as a volunteer organization we have accomplished a lot. This is because of the foundation that has been laid before us. Our financial health would not be what it is today if we did not have people like Patti Eaves or Maggie Chaffin paving the way before us. We would not have the only UCF student chapter in all of SMPS chapters if it wasn’t for gusto of Paul J. Ford, Bill Randolph and Kimberly Ridenour. Finally, our chapter would not be known within the community if it wasn’t for the hard work of all our past presidents and volunteers who have continued to pave the way and build our chapter to what it is today. I thank all of them for ensuring my year would be a positive experience.

And that is why I am excited to focus on the future and what is to come with our President-Elect, Carrie Davis. Carrie just returned from the President’s Leadership Symposium in Alexandria, Virginia, and has the excitement and charm to take on the world. I know that she will be a remarkable president who will continue to progress us to a sustainable future. Her energy with the support of the new board and advisors will continue to keep the chapter relevant and engaged with our A/E/C Community.

Finally, I must mention our upcoming Awards and Art Gala on August 27th, which will bring our year full circle with the

Congratulations Graduates! Education Event Focuses on a New Brand of Marketing

Meet Your 2016-17 Board! 5 6 13

A/E/C Community together to celebrate and highlight talented artists within. I am so excited about this event, and I urge everyone to spread the word about our artists, sponsorship opportunities and registration. Check it out as soon as you can because you won’t want to miss this fantastic event.

With appreciation,

Tara Bleakley

SMPS Central Florida President

Walk This Way - Orlando Police Department Tour

OPD HQ07/29/16

Coffee with LLSDowntown Credo

08/03/16

You Be The JudgeABC

08/17/16

AEC Art GalaOrlando Museum of Art

08/27/16

the PresidentTara Bleakley

TLC Engineering for Architecture


Carrie DavisHensel Phelps

SMPS Central Florida Members,

As the end of the summer approaches, so does the end of SMPS Central Florida’s board year. As the incoming President, I would like to share with you my enthusiasm for the coming year. Our Directors and Committees are enthusiastic and preparing for what should be a monumental year for our chapter. We have many new faces and many returning faces, if there was a time to get more engaged in our chapter, it is now! This collaborative mixture of new-comers with fresh ideas and tenured members who are reengaging, has created this synergy within our chapter that has invigorated us all. You will see Programs that have never been done before that are more responsive to what is happening in the marketplace; Marketing Mechanics training sessions that will help you, as marketers, sharpen your skill set like never before; and Educational Seminars that will help take your career to the next level.

My job as Chapter President is to communicate our vision to our members and I would like to start by sharing with you our Strategic Plan that our Board of Directors and Advisors put in place earlier this summer. Specifically, we established our purpose, values, vision and mission for the 2016-17 Board Year and beyond.

Purpose: To enrich knowledge and advance practices that build business for professional services firms.

Values: The essential and enduring principles that guide the behavior of SMPS Central Florida.

Informed | Life Long Learning | Relationships | Community | Integrity

Vision: For professional services firms to recognize SMPS as their most trusted resource for building business, achieving success, enriching marketing professionals careers and as the essential to the success of all professional services firms.

Mission: To advocate for, educate, and connect leaders in the building industry.

Our goal is for SMPS Central Florida to be widely recognized and valued for its knowledge and expertise in practices that build business for A/E/C professional services firms. We want to be a thriving network of professionals interested in the practice of marketing and business development for professional services firms, as well as provide them with the necessary knowledge, skills, tools, and expertise to develop, manage, and drive success for their firms.

To close, I would like to thank every member who serves on a committee in any capacity, Thank You! Our organization is completely run by volunteers and you are truly what makes our chapter successful. I am honored to serve with you and consider myself very lucky to have this opportunity to lead and learn with this SMPS Central Florida this year.

All the best,

Carrie E. DavisSMPS Central Florida Chapter President ElectHensel Phelps

Message from

the Incoming President

SPRING 2016SMPS CENTRAL FLORIDA 3

This has been an exciting year for Marketing Mechanics! This past May, SMPS Member K.C. Cali, Executive Coordinator at Blue Cord Design and Construction, presented a seminar called “Make it Pretty.” She taught attendees that a proposal’s packaging and appearance makes a huge impact on how it is received. She prepared attendees with information on how to convey this message tactfully to principals. She also taught attendees to communicate what you want to say to the client before they even open the proposal. The event was highly attended and a great success. K.C. received excellent reviews and it was a great opportunity for a fellow SMPS Central Florida Chapter member to showcase her talent and inspire her peers.

Additionally, Marketing Mechanics has been utilizing the SMPS Central Florida Chapter’s Lending Library and hosting webinars. The March webinar, Raising the “WOW!” Factor: How to Create Proposals that Truly Set You Apart by David Stone, explained to attendees how to:• Develop a project-specific capture

plan• Create a smack-me-between-the-

eyes first impression• Use storytelling to grab and keep

their attention• Transform technical writing into

persuasive prose• Learn to not gloat obnoxiously when

your hit rate doubles

The June Marketing Mechanics Webinar titled Relationships Matter presented by Wally Hise, P.E., Vice President at HDR, shared techniques to promote client retention and build strong relationships. Additionally, he explained how to effectively communicate to clients, gave some tools for client retention, and explained relationship building behaviors to develop.

‘Wow,’ Marketing Mechanics!


Committee

Updates

Nearly 100 SMPS members and guests, along with representatives from American Society of Highway Engineers, American Society of Civil Engineers and American Public Works Association joined together for breakfast at the Citrus Club on March

31 to hear from Congressman Daniel Webster; Senior ENR

editor Aileen Cho; Fraser Howe who

presented the

ASCE Infrastructure report card and Laura Kelley, Executive Director of the Central Florida Expressway. Moderator Thad Seymour led us through a discussion of major infrastructure projects, funding for such massive undertakings, our speakers vision for future projects and more. As population driven growth continues to shape Florida, the reality of funding to support that growth is an ongoing challenge. Major infrastructure projects such as the Ultimate I-4, expansion of the Orlando

Program Highlights

International Airport and All Aboard Florida are examples of ongoing public and private developments that are impacting labor, material availability and costs for additional growth and development.


Leverage Your BeverageSMPS Central Florida hosted with Gold Sponsor Terracon and Silver Sponsor ASD our bi-annual Leverage Your Beverage event at East End Market in Winter Park, FL with speakers from the multi-family industry including: Todd Bleakley, VP of Development, Mill Creek Residential; Bob Thollander, Vice President, Bainbridge Companies, LLC; Jeffrey A. Robbins, Vice President/Development, Related Group; Tim Graff, Development, North Florida Markets, Alliance Residential; and Naeem Coleman, Manager of Economic Development, Pizzuti Development.

This speed networking event continues to draw on a wide variety

Sixteen members of the SMPS Central Florida’s mentorship program graduated in style Friday, June 3. The program lasting nine months provided both the mentors and protégés with greater industry and professional knowledge, and new friendships that will continue long past this program.

The ceremony was held at the new Orlando Performing Arts Center with one of Orlando’s most respected leader and businesswoman as the

of attendees looking to leverage their companies directly to the developer and/or client. It was a very successful turn out, tapping into a market that is still very hot in Central Florida. Many thanks to all those who came out.

keynote speaker, president and CEO Kathy Ramsberger. She shared her thoughts and approach to leadership, the importance of building effective teams, and inspired us to strive for greatness in everything we do. Ms. Ramsberger signed her favorite book for everyone, A Message To Garcia, and the morning finished with a “behind the curtains” tour of the Arts Center, which was a once in a lifetime opportunity. We look forward to welcoming the next mentorship class in January 2017.

Congratulations, Graduates!


Committee

Updates

Our keynote for the day, Roy Reid of Adventist Health System, shared a step-by-step outline for developing a powerful story and message. His presentation was full of emotionally appealing stories that tugged at your heart strings and hit his message home.

One of the highlights of the day was Susan Murphy, aka “Bossy Murph” who used humor, eye contact, and intentional movement to demonstrate proven skills in communicating and presenting. A favorite throughout the A/E/C industry for her high-spirited and fun approach to learning, Susan works nationwide helping architects, engineers and construction firms hone their presentation and interview skills.

Suzanne Bain and Zachary cheek of SPL Seminars rounded out the day with a thought provoking discussion on managing millennials in the workplace. The interactive session used fictional scenarios and role play to inspire insightful conversation and offer effective ways to work with professionals of different generations.

All in all, this year’s Education Event was one of our best providing exceptional content, engaging speakers, and tangible takeaways! How will we ever top this next year???

On Thursday, April 14, 2016, SMPS Central Florida held its annual “Spring Ahead” Education Event at the Westin in Lake Mary. Over 80 marketing and business development professionals gathered to learn from a host of inspiring speakers addressing new trends and hot topics for the modern day marketer.

During the morning session, Tim Asimos, CPSM, Vice President and Director of Digital Innovation at circle S studio focused his presentation on the evolution of marketing and staying relevant in a modern world where technology, analytics and strategy are key. Tim emphasized the “think outside the AEC box” approach and offered insightful tips and resources to become a more well rounded marketer in a digital age.

Cyndi Gundy, Orlando’s superstar marketing and business development consultant, helped to further Tim’s message by presenting on hot topics in A/E/C marketing. Cyndi hit all the marks covering intentional marketing, long engagements, content marketing, marketing strategy, and social presence, all the things a marketer needs to know in order to effectively market our firms.

2016 Spring Ahead Education Event Focuses on a New Brand of Marketing

Here’s what attendees had to say:

“Susan Murphy, best speaker I have ever listened to, what great information and

laughter...Wonderful.”

“Wish I attended this 5 years ago! Very informative. Thank you.”

“Great effort to pull this together. Fabulous speakers! Be inspired!”

“Susan Murphy was awesome!”

“These were the best presentations I have seen! Each was so exciting and kept the

audience engaged!”

“Loved, loved, loved this education program.”

“Susan Murphy is the best speaker! She is engaging and grabbed everyone’s attention.”

“Great event! Thank you!”

“Susan Murphy is amazing! Enjoyed Tim’s presentation.”

“Overall, so great!”

“Loved!”

“Great program!”


Lending Library at Programs and Events

Stay Connected with Communications

This year our “new and improved” Lending Library offered more industry-specific and updated content to our members…and we even brought the library to you! Having the Lending Library available at many of our programs was a huge success and proved worthwhile in getting the word out about this valuable resource! With more webinars and books to choose from, the Lending Library offers information and tools to help cultivate, motivate and empower us all to become better marketers. Don’t forget that this is a free benefit available to Members Only, so don’t miss out! Check out our new listings on the SMPS Central Florida website or contact Lisa Greene, CPSM, Director of Education at (407) 896-0594 x 1329 or [email protected].

Get social with SMPSCF social media! Follow us on Twitter, Facebook, LinkedIn, and our blog for program updates, member announcements and industry news!

Do you or your firm have a story to tell? A great project that everyone needs to know about? Looking to hire and grow your department? Let us know so we can advertise for you!

[email protected] Murphy Speaking at the Spring Education Event

Tim Asimos Speaking at the Spring Education Event


Members on the MoveCheck out who has landed a new spot, and drop them a note of congratulations!!

Karen Kurta, CPSM Sr. Marketing Associate

Cushman & [email protected]

20 N Orange Ave #300Orlando, FL 32801

(407) 541 4401

Shelley FoorMarketing Coordinator

RS&[email protected]

301 E Pine St, Suite 350Orlando, FL 32801

(407) 893-5847

Sarah Collins, CPSM Proposal Specialist

[email protected]

225 E. Robinson Street, Suite 300Landmark Center Two

Orlando, FL 32801-4326(407) 901-2802

Barbara Stiles, FSMPSTransportation Business Development Manager

Wantman Group, Inc. 2910 Maguire Road, Ste. 2008

Ocoee, FL 34761(407) 574-8665

Melannie Wright, Assoc. DBIASenior Business Development

RS&[email protected]

301 E Pine St, Suite 350Orlando, FL 32801

(407) 893-5847

KC Cali, CPSM Executive Coordinator

Blue Cord Design and [email protected] Edgewater Drive

Orlando, FL 32804(407) 425-1390


SMPS-UCF Selected Their New Board Of Directors!

Welcome NEW

MEMBERS!

Christie Briscoe Marketing Coordinator


Mike McCannPresident

Harper Limbach LLC

Carolyn Johnson Proposal Manager

Inwood Consulting Engineers, Inc.

Christina E. FrucciExecutive Assistant

Balfour Beatty Construction

Vice PresidentAlexander Ameno*

SecretaryDaniel Cortez

Professional LiaisonBrooke Maher

Director of Community Service

Annalise Sigona

Director of CommunicationsJaneth Sanchez Librado

Director of FundraisingPhilip Llanos

*Alexander Ameno will serve as acting as President until one is selected.

SMPS-UCF Gives Back The students of SMPS-UCF participating in the Baking Buddies Program

for Ronald McDonald House Charities at the Ronald McDonald House at Arnold Palmer Medical Center. They brought their own ingredients to make sweet treats for the families staying at the house.


Our peoplemake the

difference.

407-843-1492TriangleRepro.com

sponsor SPOTLIGHT


sponsor SPOTLIGHT

GOLD

BRONZE

SILVER


Board2015-2016D

IREC

TOR

SC

O-C

HA

IRS

AD

VIS

OR

S

TARA BLEAKLEYPresident


TRACEY SIBLEYMembership

Brasfield & Gorrie

VALECIA CRAWFORDMembership

Terracon

RANIA SADRACKMembership


CARRIE DAVISPresident-Elect

Hensel Phelps

ALYCIA POLLOCKCommunications

H.J. High Construction

KAREN KURTACommunications

Balfour Beatty Construction

ROZ WINSTONCommunicationsTLC Engineering for

Architecture

CORINE HALLPast-President

WELBRO

LISA GREENEEducation

DRMP

MICAELA RISELINGEducation

Wharton Smith

BILL RANDOLPHEducation

JCR Consulting

TAYLOR DUFFYTreasurer

DPR Construction

MICHELLE HUBBARDMarketing Mechanics

Hensel Phelps

MARY HUNTSMANMarketing MechanicsECS Limited

KATY KLAPROTHMarketing Mechanics

Robins & Morton

KAREN PETERSONSecretary

BBM Structural Engineers

PAM CARMANSociety Liaison

Business Architects of Innovation

CHERYL MAZEPrograms


ANNA SKEETEPrograms

Protean Design Group

MELANNIE WRIGHTPrograms

Gannett Fleming

KATIE BRANCHEAUStudent Chapter

DRMP

SHELLEY FOORStudent Chapter

Gannett Fleming

BARBARA STILESStudent Chapter

Gannett Fleming


Board

OFF

ICER

SMeet Your

DIRECTORRACHAEL FROHARDT

PCL ConstruCtion

CO-DIRECTORKAYLI LEWISHenseL PHeLPs

COMMITTEE MEMBERAMANDA WELCH

WaLter P. Moore

COMMITTEE MEMBERALI WENSINGER

WHarton sMitH

COMMITTEE MEMBERJACKIE PASCALEHoar ConstruCtion

COMMITTEE MEMBERDANIELLE MURPHY

eCs LiMited

COMMITTEE MEMBERHOLLY DUKE

Morganti

COMMITTEE MEMBERRANIA SADRACK

tLC engineering for arCHi-teCture

DIRECTORALYCIA POLLOCK

H. J. HigH

CO-DIRECTORKAREN KURTA, CPSM

CusHMan & WakefieLd

COMMITTEE MEMBERBROOKE BOURGEOIS

Land design

COMMITTEE MEMBERVERONICA ESCOBEDO

COMMITTEE MEMBERASHLEY SHAW

HntB

COMMITTEE MEMBERMICHAEL PORTER

PCL ConstruCtion

COMMITTEE MEMBERCHRISTY POSEY

LoCHrane

DIRECTORSARAH COLLINS, CPSM

VHB

CO-DIRECTORMICAELA RISELING, CPSM

WHarton sMitH

COMMITTEE MEMBERMASSIEL FASSINO


COMMITTEE MEMBERBECKY TITUS, CPSM

WHarton sMitH

COMMITTEE MEMBERCHRISTIE BRISCOE


COMMITTEE MEMBERANNA SKEETE

Protean design grouP

PRESIDENTCARRIE DAVIS

HenseL PHeLPs

IMMEDIATE PAST PRESIDENTTARA BLEAKLEY

tLC engineering for arCHiteCture

TREASURERTAYLOR DUFFY

dPr ConstruCtion

TREASURER-ELECTCOURTNEY FRANKLIN

adVanCed struCturaL design

SECRETARYKAREN PETERSEN

BBM struCturaL engineers

PRESIDENT -ELECTTO BE DETERMINED

Board2016-2017

DIRECTORTRACEY SIBLEY, CPSM

BrasfieLd & gorrie

CO-DIRECTORVALECIA CRAWFORD

terraCon

COMMITTEE MEMBERRITU SANDHUBarton MaLoW

COMMITTEE MEMBERSHERYL BATCHELDER

nis Print

COMMITTEE MEMBERROBIN APELADO

aLBu & assoCiates

COMMITTEE MEMBERNATASHA DEL RIO

Matern ProfessionaL engineering

DIRECTORMICHELLE HUBBARD

HenseL PHeLPs

CO-DIRECTORHEATHER SOUCY, CPSM

BrPH

COMMITTEE MEMBERKRISTINA BROWNELL

HuntonBrady

COMMITTEE MEMBERLEAH HILLAN

PCL ConstruCtion

COMMITTEE MEMBERSTACEY RUSSELLaeriaL CartograPHiCs

COMMITTEE MEMBERKARI NEMIRO

tetra teCH

DIRECTORMARY HUNTSMAN

eCs LiMited

COMMITTEE MEMBERSHELLEY FOOR

rs&H

AD

VIS

OR

S

ROZ WINSTONtLC engineering for arCHi-

teCture

BILL RANDOLPH, CPSMJCr ConsuLting

CORINE HALL, CPSMWeLBro

PAM CARMAN, FSMPSBusiness arCHiteCts of innoVation

COMMITTEE MEMBER

MARISSA ENGLANDCLanCy & tHeys

COMMITTEE MEMBERCHERYL MAZE, CPSM


Meet Your Board2016-2017

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