FIFA World Cup 2014 packages - ESPN

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2014 Brasil

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Page 1: FIFA World Cup 2014 packages - ESPN

2014 Brasil

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Our World Cup Mission

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ESPN FC Digital

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ESPN FC 2. Surround

Singular point of entry for consolidated, multimedia coverage of the international football space

Live Match Coverage Match Around

the Match Original Content

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400 000 MONTHLY UNIQUES

3.7 MONTHLY VISITS

MILLIO

N

MONTHLY MINUTES

VIS

ITS

UN

IQU

ES

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ESPN FC Redesign

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NEW FC Screenshot

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NEW RESPONSIVE AD FORMATS

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The advertising units available for the advertiser on the new ESPN FC will allow us to best showcase any video content made as part of the campaign and to formulate innovative custom solutions for the brand across our World Cup-related ‘Build-up and Rituals’ content. Please click on the link below to watch a short video of just 3 of the new ad execution types available across ESPN FC in the run-up to and during the World Cup. http://youtu.be/EopZhftQtNc

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ESPN Content

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Run-Up to Rio

Live Match Coverage ESPN FC

Digital Extensions • New ESPN FC site launch

• High Impact Rich Media

• ESPN FC Digital show

Match Around the Match

Editorial Features • 32 Team Blogs

• Boot room chats – each game

• Video Content

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Partnership

Opportunities

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FIFA WORLD CUP 2014 FULL SPONSORSHIP

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Our World Cup Mission:

To connect the global audience of football fans

So they contribute to and benefit from the

“global atmosphere” of the World Cup.

To tell the story of the football World Cup,

needs to tell the story of the fans

As well as the on-field story.

It needs to show the action & the reaction…

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PARTNERSHIP

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Partnership : World Cup partner will receive full

sponsorship naming rights.

Visibility & Video: In addition we offer 50% SOV on pre-roll & 50%

Visibility on the ESPNFC (& your brand) FIFA World Cup™ 2014

pages on .

PARTNERSHIP

SHARE OF VOICE: Your brand will receive 50% SOV on

ROS Media throughout the FIFA World Cup™ that will drive engagement

& reach increasing awareness of your brand during the tournament.

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HIGH IMPACT

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HOMEPAGE TAKEOVERS: offers x6 Homepage

takeovers on key dates (TBD) during the FIFA World Cup™

delivering 123,000 page views per day.

HIGH IMPACT

Through high impact takeovers on the ESPN network, the

engagement and reach of your brand will increase to an uniquely

engaged & distinctive audience. ESPN is the fastest growing multi-

sports platform amongst sports websites in SA.

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MOBILE

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MOBILE

offers 1,900,000 MOBILE IMPRESSIONS (including app)

on our football specific mobile apps (including ‘M-

site’) during the FIFA WORLD CUP™ 2014. ESPN are the Football Mobile KINGS with 24.3 Million monthly

minutes & 25 Million Monthly Page Views Worldwide on our

Football Apps alone! ESPN offers both rich media & Celta enabled

ad campaigns with an average mobile CTR of 0.61%.

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PACKAGE SUMMARY

50% SOV of

ESPNFC – PARTNERSHIP: • Full sponsorship naming rights • 50% Brand Visibility throughout the Network • 50% Pre-Roll SOV

High Impact: • x6 HPTO’s on key dates delivering x123,000 page views per day.

Mobile: • 1,900,000 mobile impressions on football apps. (per month)

Full Surround Sponsorship –R200,000 (May – July 2014) – Worth R750,000 in media value!

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Added Value

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Whether planning a trip to Brazil for the World Cup or just trying to learn more about the different host cities, ESPNFC’s stadium guide has all the info you need.

ESPNFC.com

• Flight: May – July 2014

– Ownership of WC Venue Index and story pages

• 300x250, 728x90

• :15sec pre-roll & BB of ESPNFC TV segments

– TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC Mobile HP, FC App

– Rotating media throughout ESPNFC

2014 World Cup Stadium Guides

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Every Monday, ESPNFC will take a different look back at a series of top 10 lists that have shaped previous World Cups. From the best blunders to the most spectacular goals, this content series will set the stage for the 2014 World Cup in Brazil.

ESPNFC.com

• Flight: May - July, 2014

– Ownership of World Cup Top 10 content

• 300x250, 728x90

• :15sec pre-roll & BB of ESPNFC TV segments

– TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC Mobile HP, FC App

– Rotating media throughout ESPNFC

World Cup Top 10’s

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“The beautiful game” is completely woven into all aspects of Brazilian culture. Set the scene in Brazil as ESPNFC examines all aspects of Brazilian futbol, from the rising stars, to their style of

play. Capping it off with an in depth interview with the god of all Brazilian soccer, Pele.

ESPNFC.com

• Flight: May – June, 2014

– Ownership of ‘How Brazil Was Built’ content

• 300x250, 728x90

• :15sec pre-roll & BB of ESPNFC TV segments

– TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC Mobile HP, FC App

How Brazil Was Built

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Leading into the World Cup, ESPNFC will take a look back at the most iconic moments in World Cup history. Written by Gab Marcotti and Roger Bennett, these stories will include interviews with former players as well as classic World Cup footage*.

ESPNFC.com

• Flight: May – June, 2014

– Ownership of World Cup Memories Content

• 300x250, 728x90

• :15sec pre-roll & BB of ESPNFC TV segments

– TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC Mobile HP, FC App

World Cup Memories

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ESPNFC.com

ESPN Power Rankings are complied using results and stats compiled by ESPN’s Global Stats and Research Department and the views of ESPN talent.

The ESPN World Cup Power Rankings look to plug the massive gap left by the much maligned official FIFA World Rankings by applying a more scientific approach based on tangible results against opponents of a similar standard.

World Cup Power Rankings and SPI Tables

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ESPNFC.com

• Flight: March 5, 2014 – July 13, 2014 (110 days prior to the WC through the WC)

– Ownership of all ESPNF Power Rankings content on display & mobile

• 50% SOV of ESPNFC SPI

• 50% SOV of Power Ranking Blog Articles (TBD)

• 50% SOV of Five Aside Blog

• :15sec pre-roll & BB of ESPNFC TV Power Ranking digital videos

– These are cut from the ESPNFC Show and will live digitally online

• TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC Mobile HP, FC App

World Cup Power Rankings

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SPI Probability Tables

ESPNFC.com

• Ownership of all SPI content

─ 50% SOV of SPI on ESPNFC.com

─ Presented by logo, 924x50, 300x250

─ TBD Number of SPI Probability Tables cut down videos

─ :15sec Pre-Roll and BB

• 100% SOV of ‘Five a Side’ Blog on ESPNFC.com and ESPNFC Mobile

─ Presented by logo, 924x50, 300x250

• One (1) ESPNFC.com and ESPNFC Mobile homepage takeovers

• Sponsor will receive SOV throughout WatchESPN

• TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC Mobile HP, FC App

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Daily Digital Round Up Show ESPNFC.com

Using our talent in the UK, Bristol ,CN and Brasil ESPN will be producing regionally specific video content and daily round up shows for the duration of the tournament.

With eight ESPN FC reporters stationed in Brazil we will have the ability to give fans back at home real flavour of the atmosphere. From Rio to Manaus ESPN FC will provide full coverage – sating the appetite of the SA audience who will spend the days leading up to games looking for the latest news and reaction.

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Daily Digital Round Up Show ESPNFC.com

• Flight: March 5, 2014 – July 13, 2014 (110 days prior to the WC through the WC)

– Ownership of all ESPNFC Power Rankings content on display & mobile

• 50% SOV of ESPNFC SPI

• 50% SOV of Power Ranking Blog Articles (TBD)

• 50% SOV of Five Aside Blog

• :15sec pre-roll & BB of ESPNFC TV Power Ranking digital videos

– These are cut from the ESPNFC Show and will live digitally online

• TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC Mobile HP, FC App

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Longform/Creative Editorial ESPNFC.com

Having access to the best in global sports journalism sometimes calls for editorial solutions that go beyond normal

ESPN have created interactive longform content publishing platforms that take both our editorial content and advertising options for clients.

This format was trialed for the first time in December 2013 with our end of year review

Group concept: http://app.shorthand.com/export/cc38fda4e3c2449d9907f77233518b79/index.html Venue Guide concept: http://app.shorthand.com/export/278b62c4101d4e6ea56ee776c0d43f88/index.html

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Client Specific

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2014 FIFA World Cup Brazil™

Point of Entry / Rules of Engagement

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Rules of Engagement

• FIFA Official Partners

– Have first right of refusal for all new FIFA World Cup opportunities that include FIFA IP

– Exclusive rights to use FIFA IP/Marks

– Media category exclusivity must be secured, does not automatically pass through

• FIFA Official Partners and non-competes have right to present World Cup branded studio programming including World Cup Live and World Cup Primetime. This is not available to direct competes of FIFA officials. (categories listed on next slide)

• Features in World Cup studio programming available to all advertisers, temporal separation to be used with FIFA IP (Pending category exclusivity in programming)

• IP-free opportunities such as I Scored a Goal are available to all sponsors

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2014 FIFA World Cup™ Protected Categories

Advertiser

2014 FIFA World Cup™ FIFA Commercial Affiliates Product Category

ADIDAS Sporting & athletic footwear, sports apparel/hardware and bags; football equipment

COCA-COLA Non-alcoholic beverages

EMIRATES Aerial transportation services for passengers & cargo

HYUNDAI / KIA MOTORS Powered vehicles & auto components

SONY Computers & Associated Products; Audio-; Video-; Electronic Game Products; Mobile Phones handset hardware; Motion Pictures and Music; other electronic Hardware Products and/or Services

VISA Payment Services, Money Wire Transfer Services. Retail Banking Products and Services

BUDWEISER Cereal and malt alcoholic beverages (including non-alcoholic beers).

CASTROL Oils and lubricants, Transmission fluids, Brake fluids, Anti-freeze, Coolants, Hydraulic fluids, Greases, as well as other refined oil and gas products such as Gasoline and Diesel, Fuels and Biofuels, and Natural Gases.

CONTINENTAL Automotive tires for mechanized vehicles and “extended mobility concept” products

JOHNSON AND JOHNSON Healthcare, personal care, pharmaceuticals and medical devices

MCDONALDS Restaurants and services & Ready-to-eat food products

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For more information, please reach out to Habari Media:

Ross Smith 072-576-6077

Marius Greeff 072-387-7269

Anna Gilmour 082-738-9891

Obrigado