FIFA- 2022 Qatar World Cup Report

FIFA – STATE OF QATAR REPORTMarketing Ethics & Law Assignment

Prf. Charles Boulianne

Group 4Ammar Ahmad, Angel Kim, Visam Shah, Huy Tran

Agenda

Ethics & Law Assignment – FIFA – Prf. Charles Boulianne

Agenda

Background

• Industry• Organization• Stakeholders

Key Findings

• Events Timeline• Ethical issues• Aftermath

Recommendations

• Public• Internal

1 2 3To explain… To demonstrate… To recommend…

Background


Industry

SPORTS


Industry

(Analysis, 2014)


Organization

211 worldwide football associations - 6 federations

$5.72 billion

Corruptions

(FIFA, 2016)

(Statista, 2014)(Malliris, 2014)


Organization

Awarded 2010.

(FIFA, 2016)


Organization

M

H

L

Risk Assessment

4 categories – 9 criteria

3 levels of risk

171

Stadiums / transport / accomodation / TV

Team facilities

Related events

(FIFA, 2016)


Stakeholders

Organization

Government

Associations

Companies

Human Rights Groups

Unions

Media

CHAIRMAN

DEPUTY C.M.

BOARD MEMBER

GENERAL SECRETARY

MANAGING DIRECTOR

Key Findings


Events Timeline2010: $12 billion stadium bid

Sep 2010: Inspection

Dec 2, 2010: Qatar awarded hosting rights

Dec 6, 2010: The Guardian’s publication

Apr 2011: Supreme Committee created

Feb 2012: CH2M wins contractJun 2012: HRW’s allegations

(Supreme committee, 2016) (Guardian, 2014)(Hurst & Withers, 2014)


Ethical Issues

Lack of pay Exit visaRecruitment Fees

Contrast Hazardous conditions

Emotional welfare

Worker rights Human rights


AftermathQualitative

Worker casualties

FIFA/Qatar Reputation

Reforms & Investigations

Revoke on hosting rights

United Nations

(RT, 2015) (CBC, 2016)(ITUC, 2014)


AftermathQuantitative

$200 billion budget

Qatar Stock Exchange

Natural-gas Reserve

Qatar economy & GDP

No expected ROI

(Bloomberg, 2014) (Econintersect, 2016)(FIFA, 2010)

Recommendations


Our Recommendations

Government responsibility Corporate responsibility

• Stakeholders• Decision making

• Consequences• Research & Assessment

• Labour law• Policy enforcement

Thank you.

Appendix


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FIFA- 2022 Qatar World Cup Report

Leadership & Management

Transcript of FIFA- 2022 Qatar World Cup Report