Fierce femals pp
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Transcript of Fierce femals pp
FIERCE FEMALES
By:
Danielle Randolph
Emily Smith
Erika Johnson
Lindsey Leach
Megan Thurston
Megan Meier
Lynnea Tai
FIERCE FEMALES
Competitor Research
* Nike
* Under Armour
* Lululemon
Market Research
Target Market Research
* Surveys -Races
-College Running Teams
* 5k Fathers Day presented by Primrose *Adams
State & Wittenberg University Cross Country
Team
* Bergen Meadow Elementary School
* CSU Student runners
Market Research
Average Dollar Amount Spent On
Running Apparel Per Shopping Trip:
Market Research
Running apparel most interested in purchasing:
Market Research
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Performance Technical Features Style/Fashion
Features
Comfort Color
Mean for Target Market 1
Mean for Target Market 2
Rank the features of running apparel based on:
Market Research
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Short Sleeve Tank Top 3/4 Sleeve Long Sleeve
Target Market 1 Target Market 2
Sleeve Length Preference Running Apparel:
Amplify
Target Market 1:
“Intensive
College
Runners”
Line Story
Amplify. Verb. To make larger, greater or stronger.
Outfit1
Inspiration
Amelia Earhart
Earhart Tank
Front Back
Color ways:
Fabric/Trim Choices: -Body of Shirt: Polyester material
-Panels: Mesh material
-Reflective thread
Features: -Reflective stitching
-Mesh side panels
-Sweetheart neckline
Price: Wholesale: $25, Retail: $50
Soaring Short Front
Back
Color ways:
Fabric/Trim Choices: -Spandex
-Zipper
-Grip tape
Features: -Grip tape for anti-riding up
-Zipper pocket
-Racing stripes
Price: Wholesale $25, Retail $50
Bomber Windbreaker
Front
Back
Color ways:
Fabric/Trim Choices: -Body of Jacket:
Polyester/Micro-polar
fleece
- Side Panels: Spandex -Zipper
Features: -iPod pocket
-Stretch material on sides
-Thumbholes
Price -Wholesale $45, Retail $90
Outfit 2
Inspiration
Audrey Hepburn
Hepburn V-Neck
Front Back
Color ways:
Fabric/Trim Choices: -Body of Shirt: Polyester
-Bow on Back: Mesh
Features: -Mesh bow -V-neckline
Price: -Wholesale $25, Retail: $50
The Little Black Legging
Front Back
Color ways:
Fabric/Trim Choices: -Spandex
-Reflective tape
-Zipper
Features: -Reflective jewels down sides
-Zipper pocket
Price: -Wholesale: $40, Retail: $80
Holly Golightly Half-Zip
Front Back
Color ways:
Fabric/Trim Choices:
-Polyester/Micro-polar
fleece material
Features:
-iPod pocket
-Thumbholes
-Armor inspired
blocking
Price:
-Wholesale: $50,
Retail: $100
Amplify Line
Sovereign
Target Market 2:
“Active New
Mom Runners”
Line Story
Sovereign
SOVEREIGN
Sovereign. Adjective. Supreme; preeminent; indisputable.
Outfit1
Princess Diana
Inspiration
Sapphire Scoop
Front Back
Color ways:
Fabric/Trim Choices: -Body of Shirt: Polyester
-Rose on back: Mesh
Features: -Mesh rose
-Small mesh panels
-V-neckline
Price: -Wholesale: $22, Retail: $44
Royal Running Short
Front Back
Color ways:
Fabric/Trim Choices: -Spandex
-Zipper
-Grip tape
Features: -Grip tape for anti-riding up
-Zipper pocket
-Racing stripes
-Longer length
Price: -Wholesale: $30, Retail: $60
Windsor Warm-Up Jacket
Front Back
Color ways:
Fabric/Trim Choices: -Windbreaker material
-Zipper
Features: -iPod pocket
-Thumbholes
-Business suit lapels
Price: -Wholesale: $50, Retail:
$100
Outfit 2
Jackie Kennedy
Inspiration
First Lady Boat Neck
Front Back
Color ways:
Fabric/Trim
Choices: -Polyester
-Reflective thread
Features: -Boat neckline
-Built in supportive bra
-Crown top reflective
stitching
Price: -Wholesale: $35,
Retail: $70
Kennedy Crop Legging
Front Back
Color ways:
Fabric/Trim Choices: -Spandex
-Reflective tape
-Zipper
Features: -Reflective “pearls”
-zipper pocket
Price: -Wholesale: $45,
Retail: $90
Classy Cardie
Front Back
Color ways:
Fabric/Trim
Choices: -Polyester/ Micro-polar
fleece material -Reflective thread
-Zipper
Features: -Thumbholes -Pearl Izumi logo with
reflective thread
Price: -Wholesale: $50,
Retail: $100
Sovereign Line
Accessory
Rosie the Riveter
Headband Inspiration:
Rosie the Riveter
Rosie the Riveter
Headband
Fabric/Trim Choices: -Grip tape
-Polyester
Design Features and
Technical Features: -grip to keep in place
-40’s inspired design
Price: -Wholesale: $6 ,Retail: $12
Color ways:
Fierce Females Outfits
Hangtag Design
FIERCE FEMALES
This garment was inspired by the famousfemale aviator, Amelia Earhart. TheEarhart Tank features “1932” logo
stitched on the front to reveal the yearthat Amelia first fle w solo across the
Atlantic Ocean. It is sti tched withreflecti ve thread for bet t er visibility.
Mesh side panels on the tank areinspired by the idea of helping runners“fly” more easily, and feel the air rushing
by them as they sprint.
Hangtag Design: Amplify
FIERCE FEMALES
Earhart Tank
FIERCE FEMALES
Soaring Short
FIERCE FEMALES
Bomber Jacket
Amplify: Earhart Outfit
Care Labels
FIERCE FEMALES
Hepburn V-Neck
FIERCE FEMALESLittle Black Leggings
FIERCE FEMALESHolly Golightly
Half-zip
Amplify:
Audrey Hepburn Outfit
Care Labels
FIERCE FEMALESOur Windsor Warm-up Jacket get its namefrom the Windsor Castle in England, wherePrince Charles proposed to Princess Dianain February of 1981. The warm-up jacket
features a regal, structured neckline, pearldetailing on the pockets, and an embroi-
dered crown on the upper back of thegarment, all of which reflect Princess
Diana’s power and royal status.
Hangtag Design: Sovereign
FIERCE FEMALES
Sapphire Scoop
FIERCE FEMALESRoyal Running
Short
FIERCE FEMALESWindsor Warm Up
Jacket
Care Labels
Sovereign: Princess Diana
FIERCE FEMALESKennedy Crop Legging
FIERCE FEMALESFirst Lady Boat Neck
FIERCE FEMALES
Classy Cardigan
Sovereign: Jackie Kennedy
Care Labels
Unique Selling Point
• A woman should feel confident and fierce even while
she is sweating
• Our famous, strong women set that standard and
inspired our line
• Unique use of bold and bright colors
• Retro vibe, past to present
• This confidence can be seen with the naked eye
when our female consumer wears our apparel
Logo
Thank You