CAT SEGMENTATGION

CA PHE HOA TAN 3 IN 1

BRAND NAME

NESCAFE 3IN1

TARGET CONSUMER25 – 35, MALE & FEMALE

URBAN - OFFICE

COMPETITOR

Vinacafe, Wake-up, G7

BRAND USPCA PHE HOA TAN SANH DAM

COMPETITOR

Vinacafe, Wake-up, G7

~3,000VND /GOI (HIGHEST PRICE)

CHANNEL ROLE STRATEGIC TACTIC

SUPERMARKETAwareness

Salestrial

X (lead)

CVSAwareness

Salestrial

X

TAP HOA (FOOD) Awareness X

OFFICE Sales X

HOTEL/RESORT Sales X

ECOMMERCE Sales X

NESCAFE

MT KA GT

DISTRIBUTOR/WHOLESALER

Channel card

AI

Why and when

Bieu tuong

Cac noi tieu bieu

20 – 45 (Female)60 – 65% (35 – 45)

Da dang hang hoa, gia re va dap ung khi nao Shoppers can

Nhieu chuong trinh kmai gia, mat hang da dang, hinh anh binh danTap trung nhung khu vuc dan cu co thu nhap trung binh

Coop LTK, BigC Mien Dong, BigC Hoang Van THu

issueopp

Price promotion space

Image presence

solutions

Trung bay ke hang Cac chuong trinh UU DAI GIA

NHAN VIEN TU VAN

Recruit shoppers tu Vinacaphe bang viec communication cho ho USP va offer khong the tu choi