Field Notes at Fifteen
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Transcript of Field Notes at Fifteen
![Page 1: Field Notes at Fifteen](https://reader031.fdocuments.in/reader031/viewer/2022030205/58aa6f451a28abbc1e8b4999/html5/thumbnails/1.jpg)
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1 - 8
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2000
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2000 vs 2015
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2000 Travel Tech
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2000 vs 2015 Travel Tech
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via Bud Caddell
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Evolution: Me > Design Team > Company
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Evolution: Making Sites > Strategies & Solutions
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DEVELOPMENTS
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○ Social Media
○ Mobilization
○ Open Source
○ Collaborative Consumption
○ Advanced Entertainment
○ Data & Analysis
○ Storytelling
○ Personalization / Targeting
○ Internet of Things
○ Mapping/Geo
○ Cloud
○ Payment / RFID
○ Semantic Web
○ Bandwidth & Coverage
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POPULAR TOPICS
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○ Mobile-First
○ Designing In Browser
○ Progressive Enhancement
○ Tracking Hours
○ Native Apps / Web Apps
○ Remote Working
○ Agile Development
○ Product or Agency
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CONDITIONING
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○ Short-Form
○ Quick-Scan
○ On-Demand
○ Low-Cost
○ Hyper-Sharing
○ Context-Switching
○ Virtual
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REFLECTIONS
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○ Empathy
○ Vulnerability
○ Thankfulness
○ Prioritization
○ Habits
○ Confidence
○ Motivation
○ Creativity
○ Happiness
○ Focus
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I’D LIKE TO SHARE
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○ 15 Tools
○ 3 Themes
○ 3 Personas
○ 3 Quotes
○ 3 Last Things
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15 TOOLS
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No. 1Priorities Matrix
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No. 2Golden Circle, via Simon Sinek
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No. 3Conversion Funnel
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No. 4No. 4Design Process, Design Thinking, via IDEO
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No. 5Triple Constraint
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No. 6Story Structure, Freytag’s Pyramid
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No. 7Fogg Behavioral Model, via Dr. BJ Fogg
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No. 10No. 8Peak End Rule, Closure Rule, via Curt Arledge
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No. 9Hierarchy of Needs & Motivations, via Maslow
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No. 10Mind Map
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No. 11
Authority vs Options
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No. 12
Effective Response
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No. 13
Rule of Three
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P.O.S.T.Purpose Outcome Structure Time
No. 14
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Face to Face
No. 15
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3 THEMES
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1: Getting Better Work
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Work that:
○ Presents an interesting challenge or subject
○ Provides the time & resources needed
○ Allows for autonomy & trust
○ Has a significant impact
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Work that is:
○ Researched
○ Prototyped
○ Tested
○ Iterated & Refined
○ Accessible
○ Secure
○ Responsive
○ Measured
○ Analyzed
○ Documented
○ Marketed
○ Automated
○ Quality-Assured
○ Extendable
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Work that is:
○ Unique
○ Memorable
○ Powerful
○ Innovative
Work that has:
○ Great technology
○ Great copywriting
○ Great interactions
○ Great __________
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Takeaways:
○ All of those criteria will never align
○ What we do is complex and expensive
○ Education and prioritization are more important than ever
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2: Strategy vs Production
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○ Being known for thinking as much as execution
○ Presenting with authority vs presenting options
○ But strategy can become bloated if not done well
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3: Constraints
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○ Constraints as rules
○ Constraints as excuses
○ Constraints as blockers
○ Constraints as motivators
○ Constraints as things to be ignored
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3 PERSONAS
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1: The Observer
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2: The Catalyst
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3: The Finisher
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3 QUOTES
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“Perfectionism is a 20-ton shield that we lug around thinking it will protect us when, in fact,
it’s the thing that’s really preventing us from being seen and taking flight.”
Brené Brown
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“In a digital world of abundant choice and scarce attention, it’s never been easier for our work to be ignored. Everything we do must be remarkable, attention-earning, and sharable.”
Bud Caddell (paraphrased)
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“Stop asking what’s in it for you and start giving gifts that change people. Then, and only then, will you have
achieved your potential.”
Seth Godin
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3 LAST THINGS
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Have fun, stay thankful, be honest.
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THANKS.