Fiber X Strategy
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Transcript of Fiber X Strategy
« Entrepreneurship is the last refugeof the trouble making individual. »
Mason Cooley, 1927–2002, American Teacher & Aphorist
project « FiberX »FIBER OPTICS SKILLS FOR EVERYONE
DRAFT
PROPOS
AL
OCT.17
, 2007
The purpose of a business isto create a customer.
Peter F. Drucker 1909-2005, American Management Consultant & Author
Business has only two functions :marketing and innovation.
Peter F. Drucker 1909-2005, American Management Consultant & Author
Our mission :help telcos to build & test
state-of-the-art fiber networks faster & better
Our business :
Fiber Optics Networks Training& Consulting Services
Our market segments :Fiber Optics Training Services
Fiber Networks Consulting ServicesFiber Networks Field Tests Services
Fiber Optics Training Services :Hands-On Training CoursesTrain The Trainer Programs
Educational Products
Fiber Networks Consulting Services :Network Design
Project ManagementFiber Plant Mapping & Documentation
Fiber Networks Field Tests Services :Fiber Characterization Services
Fiber Network TestingFiber Network Troubleshooting
Our customers :
Telecommunications Services ProvidersNetwork Equipment Manufacturers
Systems IntegratorsNetwork Design & Engineering Firms
Installation & Maintenance Contractors
The problem :Lack of skilled technicians
Scarce resources @ every playerTraining as a cost, not as an investment
Our solution :Innovative model (no “Me-Too”)
Supply all necessary support servicesMake training help faster ROI
Our business model :Low-cost, pay-per-use
Annual subscription + “pay as you go” fees3-levels membership
TO BE
DISCUS
SED
Our competitors :traditional Training firms
traditional Consultancy firmstraditional Distribution firms
TO BE
COMPLE
TED
Our key differentiators :On-site training & coaching Train-The-Trainer programs
Educational productsFiber Plant mapping & documentation
servicesTest & Measurement real expertise
The Winning Strategy :as defined by the Team
“FiberX” by 2013 :a major player & reference
on the communications networks training & expertise markets
in Europe & French-speaking countries
“FiberX” by 2013 :a major player & reference
“FiberX” by 2013 :on the communications networks training
& expertise markets
“FiberX” by 2013 :in Europe & French-speaking countries
a role model is : a reference a no-brainer a template
The (Reverse) Milestones
2013 : Role Model2011 : Market Leader
2009 : Market Disruptor
The Roadmap
2008 : penetrate the marketwith disruptive solutions
The Roadmap
2009-2010 : establish positionswith sustainable solutions
The Roadmap
2011-2012 : lead the marketwith innovative solutions
The Roadmap
2013 : create new marketsthanks to role model position
2008 2009 2010 2011 2012 2013
penetrate the marketestablish positions
create
new markets
lead the market
Question #1 : what is “market disruptor”in the training & consulting business ?
Question #2 : how to ensure role-model position by 2013 ?
Question #3 : how to become market leader by 2011 ?
THE NICHES CLOUD
Safety
Home Networking
Test Gear Benchmarking
Contractors Database
Architects
Testing Tips & Tricks
Maghreb
Network Security
Comparative Tests
Benelux
DOM-TOM
Quebec
LebanonWebTV Go Carbon Zero
Aerospace
Audio Podcasts
Video Podcasts
« FiberCamp »
“FiberX”, soon to a fiber near you !