FIBA Europe Cup Logo Manual

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FIBA Europe Cup Logo Manual

Transcript of FIBA Europe Cup Logo Manual

Page 1: FIBA Europe Cup Logo Manual

FIBA Europe Cup Logo Manual

Page 2: FIBA Europe Cup Logo Manual

FIBA Europe Cup Logo Manual

Table of Contents

1 LOGO GUIDELINES

Main Versions Alternative Versions Colours Sizes

2 LOGO USAGE

Unacceptable Usage Usage on Different Background

3 COURT BRANDING

Rotating Boards/LEDs

4 SECONDARY ELEMENTS

Main Element Patterns Background

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1 Logo GuidelinesThe FIBA Europe Cup logo is available in 2 main versions and 2 alternative versions.

Main Versions:• Portrait• Compact Landscape

Alternative Versions:• Circle• Landscape

NOTE: Alternative versions should only be used for specific usage and always with the approval of FIBA Europe.

Each version consists of two elements:• FIBA Europe Cup Symbol• FIBA Europe Cup Word Mark

The FIBA Europe Cup logo should always be surrounded by a prescribed area of clear space to enable it to remain clean and prominent.

The clear space is an area around the FIBA Europe Cup logo in which other elements must not be placed.

The minimum clear space „X“ is defined by 1/10 of the logo height „A“.

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1 Logo Guidelines

Compact Landscape:

FIBA Europe Cup Logo Manual

X

A

X

Symbol

Word Mark

A

MAIN VERSIONS

Portrait:X=1/10 A

X=1/10 A

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X

A

X

A

Landscape (exclusively for TV graphics):

ALTERNATIVE VERSIONS

Circle:

X=1/10 A

X=1/10 A

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COLOURS

In order to simplify the reproduction of the FIBA Europe Cup logo on any kind of material the logo is made of flat colours only. On white or light background the logo always stands in it‘s original colours.To meet all reproduction requirements the following versions of the logo are available:

Standard Colours (preferred option):

1 Logo Guidelines

FIBA Europe Cup Logo Manual

CMYK 100|30|0|0

RGB 0|128|201

Pantone: 3005 C

CMYK 40|0|0|100

RGB 5|23|29

Pantone: 433 C

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COLOURS

Where only 1 colour can be used for the reproduction of the FIBA Europe Cup logo on dark background the white version below should be used.

White:

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FIBA Europe Cup Logo Manual

CMYK 0|0|0|0

RGB 255|255|255

Pantone: 1 C

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COLOURS

For Engraving or black and white reproductions of the FIBA Europe Cup logo on light background the black version below should be used.

Black:

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FIBA Europe Cup Logo Manual

CMYK 40|0|0|100

RGB 5|23|29

Pantone: 433 C

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SIZES

Do not use the FIBA Europe Cup logo in any size smaller than the minimum size.

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FIBA Europe Cup Logo Manual

30 mm 20 mm 15 mm

30 mm 20 mm 15 mm

40 mm 30 mm 20 mm

50mm 40 mm 30 mm

NOT ACCEPTABLEMINIMUM SIZE

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UNACCEPTABLE USAGE

The following examples illustrate some potential mistakes which must be avoided. Please note that no attempt should be made to redraw, modify or separate any elements of the FIBA Europe Cup logo.

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USAGE ON DIFFERENT BACKGROUNDS

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FIBA Europe Cup Logo Manual

0% - 20%

When the logo is used on a coloured background please refer to the system shown below to ensure readability.

21% - 40% 41% - 60% 61% - 80% 81% - 100%

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USAGE ON DIFFERENT BACKGROUNDS

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FIBA Europe Cup Logo Manual

NOT ACCEPTABLE ACCEPTABLE

When the logo is used on a coloured background please refer to the system shown below to ensure readability.

0% - 20% 21% - 40% 41% - 60% 61% - 80% 81% - 100%

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ROTATING BOARDS/LEDS

This is a special application of the logo usable only with rotating boards/LEDs.Under no circumstances is a club allowed to modify any part of the logo.The clubs have to produce rotating boards/LEDs for the FIBA Europe Cup sea-son and the layout below must be reproduced in its entirety.

Note: In case the scale of the layout is not suitable for your rotating boards/LEDs, please contact FIBA Europe.

Size: 4000 x 900 mm

Size: 4000 x 800 mm

Size: 2667 x 700 mm

3 Court Branding

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900 mm

800 mm

700 mm

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4 Secondary Elements

FIBA Europe Cup Logo Manual

The secondary elements are designed to complement and enhance the FIBA Europe Cup primary brand.

The FIBA Europe Cup secondary branding system introduces new elements:• Main element• Pattern matrix

The provided main element shall thereby serve as primary design element. The pattern matrix is provided to enrich the background design and can be used as complementary element for some layouts.

The secondary elements can be applied an various complementing backg-rounds (white, blue, gradient).

The provided secondary elements can be used across all media (e.g. print, online).

Application examples to showcase the usage of the secondary elements can be found on pages 23 - 27.

All elements are provided as .eps files to ensure scaling without degradiation.

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4 Secondary Elements

FIBA Europe Cup Logo Manual

MAIN ELEMENT

The main secondary element are the dynamic curves - they are a fundamental design element of the FIBA Europe Cup appearance. They are provided in a positive and negative version.

Positive Version:To be used on white or light backgrounds.

Negative Version:To be used on dark backgrounds.

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Usage:The dynamic curves can be used in its entity as well as enlarged so that it is only partially visible.

Unaccepted Usage:The dynamic curves shall bot be rotated, mirrored or distorted.

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FIBA Europe Cup Logo Manual

PATTERN

The patterns are designed as moderate background elements that can be used contemplorary to the main element. They do not appear in every layout but can optionally be used to enrich the backgound layout.The provided pattern matrix can be scaled and rotated.

Sample Ball pattern:100%, horizontzal orientation

Sample Ball pattern:100%, rotation -15 degree

Sample Ball pattern:60%, horizontzal orientation

Sample Ball pattern:250%, rotation -15 degree

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FIBA Europe Cup Logo Manual

Usage on different backgrounds:

On white and light background, the positive version of the patterns is applied.

On dark background, the negative version of the patterns is applied.

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Transparency / Gradients:

Transparancies and gradients can be applied to the pattern according to the creative needs.

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Ball pattern with 50% transpa-rency

Ball pattern with gradient

Unaccepted Usage:The pattern shall bot be mirrored or distorted.

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FIBA Europe Cup Logo Manual

Usage ExamplesThe pattern matrix is preferentially used on the gradient background.The respective background files are provided as .eps vector files.

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Ball pattern on vertical gradient background

Ball pattern on hori-zontal gradient backg-round

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Dark backgound - blue

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Gradient background

Gradient background can be used with both horizontal or vertical gradient.

BACKGROUNDS

The secondary elements can be placed on various backgrounds. For dark and gradient backgrounds the specifications below sould be used.

To ensure readybility on dark or busy background, text boxes should be placed within the documents (see page 24, usage example „accreditation“).

Vertical gradient Horizontal gradient

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USAGE DESCRIPTION

Main element:If there is (a lot of) text or pictures (more than one), only the main element shall be used in the background

Pattern:Do not use the pattern without the main element(exception: usage of the pattern in combination with pictures)

Combinded usage:The main element and the pattern are used together for large sized elements without (a lot of) text (e.g. welcome banner, tier dressing) or if only one large picture is used.

It is important that the background does not distract from important informati-on.

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USAGE EXAMPLES

The following example illustrates how the main element and patterns can be used in documents.

Folder:

FIBA Europe Cup Logo Manual

LOCAL ORGANISING COMMITTEEStreetCityCountryPhoneMAILURL

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USAGE EXAMPLES

Headed Paper:

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Lorem ipsum dolor sit amet, consetetur

sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd guberg-ren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sa-dipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipis-cing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse moles-tie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam no-nummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo conse-quat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.

Lorem ipsum dolor sit amet, consetetur

sadipscing elitr, sed diam nonusadipscing elitr, sed diam sadipscing elitr, sed diam

pscing elitr, sed diam

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USAGE EXAMPLES

Roll up:

FIBA Europe Cup Logo Manual

4 Secondary Elements

OPTION 1 OPTION 2

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USAGE EXAMPLES

Horizontal banner

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4 Secondary Elements

Vertical banner

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USAGE EXAMPLES

Photo material

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4 Secondary Elements

If several small pictures are used (e.g. in picture galleries), the se-condary elements remain in the background and pictures are placed in the front

If one large picture is used, the secondary element ser-ves as image border

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Copyright © FIBA Europe 2015