Fiat "Studio" to Open in Downtown St

8/3/2019 Fiat "Studio" to Open in Downtown St

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Friday, 06 January 2012 08:06

Written by Alex Ihnen

Tweet 18

FIAT "STUDIO" TO OPEN IN DOWNTOWN ST. LOUIS

* According to the Post-Dispatch, Fiat of Creve

Coeur is considering using the 1015 Locust Street

storefront as a Fiat display, and NOT a Fiat "Studio"

or dealership. We apologize for what looks be

incorrect information.

________________________

Fiat will soon announce a move into 1015 Locust

Street in downtown St. Louis. As the car dealer as

reentered the American market in partnership with

Chrysler, Fiat is looking to place Fiat dealerships in

about 165 locations, concentrating on urban areas that have a high number of registered small cars. 1015

carries a modernist skin on a 1921 building and while the original was surely beautiful, Fiat seems to think its

modern look is a good fit for the brand.

Of the new locations, Fiat reported that nearly one-third would sit aside existing Chrysler dealerships, one-third

would occupy former dealerships of Saturn, Hummer and the like, and one-third would find entirely new homes.

St. Louis appear to have landed one of the few new urban locations. The 1015 Locust building, once built-out

should closely resemble the Fiat of Manhattan showroom. The dealership is expected to provide maintenance

as well and include 6-10 service stalls. Only Fiat dealerships will be able to service the 500, currently the only

model for sale.

Fiat has been known to not only put together a modern and attractive showroom, but to contribute directly

to streetlife. In NYC, Fiat installed eight Fiat 500c mockups that double as tree planters. Something like this

across from 1015 Locust could bring the area to life.

Clearly, a new car dealership is good news for downtown. With the unique Fiat approach to marketing, the

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accompanying retail items available and attractive storefront, the dealership should be quite an attraction.

While no one retailer (think Apple Store) defines a city as a city, an urban car dealership may come close. If

nothing else, think of the visitor's experience walking by a modern Fiat dealer occupying a corner of downtown

St. Louis. With other retail developments on the way, downtown begins to look like a full-service town on its

own.

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hide 1 reply reply

Kevin B

Yesterday 10:16 AM

{1015 Locust before and after re-skinning - is Fiat an argument for keeping some Modernist skin on downtown

buildings?}

Post as Steve Patterson

Popular nowPopular now

That is very exciting news. The first instinct when hearing "dealership" is to huff and stomp your feet in

anger, but this is different. They're not building a lot -- they're not tearing down a building...they're

incorporating their brand into what I can only assume researchers tell them is a burgeoning urban

market.

The long cut of this is that it signals Locust Street's arrival as an important and growing downtown street.

If other's still don't see it, well fine -- but a major company has. And that can only mean increased interest

and growth.

Now somebody buy up our little 923 Locust building (and 917-921) before the Roberts get wind of this

and take it off the market for demolition again!

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tlwriter Um, we try. RT@countondowntown Serious real-life


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reply

JNOnSTL

Yesterday 07:05 PM

reply

Johnny Buse

Yesterday 12:38 PM

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Walking by the Roberts Brothers' buildings, I see "For Sale" signs in the windows. I'm hoping they

soon fall into better hands.

What was this space most recently used for (assuming it's empty, now)? Agree with Kevin B that using

he existing space, rather than destroying and making anew, in this situation is good.

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Fiat "Studio" to Open in Downtown St

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